Martina M.

Experience

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  Honeywell

  Jan 2004 - Dec 2007

  Regional EE & Nordics Marketing Leader/Key Account Manager CEE

  Reported to the Regional GM (in CZ) with a dotted line to the EU Marketing Director (in FR)Led strategic regional marketing planning, budgeting, go-to-market plans for 13 countries Managed cross functional projects and communication with Sales and Enterprise customers Designed service sales tools, value proposition to ensure equal regional customer experience Created unique Modulo app which documented maintenance services to ensure consistency

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  Accenture

  Jan 2008 - Dec 2010

  European Employer Branding Head

  Member of the global marketing team, reported to the Global Recruitment Director (in the USA)Managed 25 people in 23 countries to attract top talents and strengthen Employer BrandingResponsible for a €25M budget to attract top talents, showcase company culture and valuesProvided advise, support and approval for the design and implementation of local activities via social media, advertising, job fairs and landing pages

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  AVAST Software

  Jan 2011 - Dec 2018

  Global Senior Manager Brand & Communication

  Regional B2B Channel Marketing Manager for Eastern Europe and the Balkans:Created marketing plans, strategies, and budgets for Eastern European countries to generate leads.Partnered with SaaS distributors and partners to launch local acquisition and retention activities.Participated in and organized partner conferences, trainings, and regional partner meetings.Set up digital marketing promotions for www.alza.cz and www.ekupi.hr, resulting in 15% growth.Launched and promoted the educational product "Security Enterprise Academy" regionally.Global Communication / Product Manager:Launched the innovative SaaS cloud platform “AVG CloudCare,” which won the MSPWorld Cup.Developed the innovative SaaS B2B AVAST Cloud cybersecurity platform.Created the positioning, content, messaging, and go-to-market (GTM) plan for security products.Participated in the development and implementation of long-term strategies.Worked with customers to collect feedback and continually improve product features. Show less

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  Nuspring.cz and Start-ups

  Jan 2019 - Dec 2021

  E-commerce & Business Development

  Responsible for leading a team and managing the revenue, P&L, and portfolio of www.nuspring.cz.Managed promotions and web traffic through Google Search to optimize performance.Monitored and analyzed marketing performance using Google Analytics and Roivenue, adjusting strategies to ensure cost efficiency and maximize ROI.Handled e-shop migration, web architecture, design, functionality, and third-party integrations.Implemented and managed a multichannel brand strategy and online & digital marketing strategy, including SEO, email marketing, web content, social media, and press releases.Set up user experience, customer journeys, content, design, and customer-facing communication.Created content, web experiences, and customer case studies for ESG projects at www.sociorating.org. Show less

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  International Personal Finance Plc

  Sept 2022 - Dec 2023

  Head of Products & Innovations

  Led and supported the digital and non-digital product teams, mentoring them, fostering their professional growth, and promoting a forward-thinking mindset. Dotted-line reporting to CEO.Responsible for the product vision, strategy, roadmap, development, lifecycle, and launches.Presented product performance, KPIs, and innovations to top leadership teams to support better planning and data-driven decision-making.Managed alignment across the organization, prioritization, and quality outcomes for on-time delivery.Focused on creating and integrating brand identity, positioning, messaging, and customer needs.Worked with UX designers, developers, testers, project managers, and other cross-functional teams.Designed and launched unique, segmented value-added services in partnership with AXA and MetLife to deliver the best value and experience for customers.Responsible for the launch of automation process for the digital loan Creditea. Participated in the design of the “PayLater”, strategy, customer journey, and planning. Show less