
Tom Winkelmann

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About me
Digital Product Manager | Agile Software Development CRM | EdTech | Digital Transformation Consultant
Education

Leibniz-Fachhochschule
2011 - 2014Bachelor of Arts (B.A.) Business Administration 2,0 - goodMajoring in Automotive Management, Change and Conflict Management

FOM University of Applied Sciences for Economics and Management
2014 - 2016Master of Science (M.Sc.) Logistics 1,5 - very goodMajoring in Logistics, Materials and Supply Chain Management
Experience

Continental
Jul 2013 - Sept 2019• Align and implement customer specific forecast processes along the entire supply chain for specific car dealer business & private brand customers with standard business unit forecast process • Coordinate and actively manage supply chain activities for car dealer customers and selected international customers • Analyse and manage customer oriented KPIs for forecast accuracy, stock and production evolution and service level • Consult market organizations in order to create a common process understanding between local requirements and central guidelines • Project management: Involvement in various car dealer business projects with customer involvement, implementation of business process management system for business unit, supply chain segmentation process creation Show less
Lean Specialist
Jul 2017 - Sept 2019Central Customer Demand Manager EMEA
Jul 2016 - Sept 2019Master's Degree Candidate
Sept 2014 - Jun 2016Cooperative Studies Program
Sept 2011 - Aug 2014Cooperative Studies Program - International Assignment
Jul 2013 - Sept 2013

Hochschule Hannover
Mar 2017 - Aug 2018Associate Professor for Business Process Management• Associate professor for the department of business and informatics• Giving course in business process management for study program business informatics (B.Sc.)• Giving course in business process modelling for study program business planning (M.Sc.)

IU Group
Oct 2019 - nowIn my current role @IU Group I support the vision that "Everybody can access education to grow" in discovering, building, and delivering high-value product features for our digital engagement center (Twilio) that offers real-time data layer and AI capabilities so you can individually tailor every sales and service interaction - connected and automized with #1 CRM Software: SalesforceThe IU Group is IU Group is the largest and fastest growing university group in Germany: 140k students in Germany, 40+ campuses, +15k corporate partners, +250 degree programmes, acquired London Institute of Banking & Finance (LIBF) and Canadian University of Fredericton (UFred). It is part of the investment portfolio of the VC Oakley Capital.https://www.oakleycapital.com/our-companies/iu-grouphttps://www.iu-group.com/My core areas:• Analyzing competition, market trends, and customer needs to translate them into product ideas and marketing strategies• Prioritizing and managing development in collaboration with tech teams and business peers• Developing product vision, strategy, and roadmap• Managing product and performance KPIs• Budget responsibility• Stakeholder and release management• Escalation and incident management Show less Product Owner and first point of contact for different contact center solutions including Salesforce integration:• Agile development and project management including SCRUM• Management of product backlog• Evaluation and prioritization of user requirements and translation into user stories• Responsible for achieving Sprint targets and communication of progress in Sprint reviews• Supporting fast bug solutions• Communication with stakeholders, management, Salesforce developers and software providers• Knowledge management including user trainings Show less • Analyzing business processes and identifying improvement potentials• First point of contact for Sales teams for the channel phone• Point of contact for software providers and responsible for steering them• Evaluation and prioritization of sales team requirements and translation into actions for IT, NVM and Salesforce developer• Responsible for new software features and improving working sequences• Execution of user acceptance tests (UAT) and sprints via SCRUM board & Jira/Confluence• Supporting the analyze of system bugs and driving a quick solution through the key stakeholders Show less
Digital Product Owner Omnichannel
Apr 2022 - nowProduct Owner Contact Center Solutions
Aug 2020 - Mar 2022Process Manager
Oct 2019 - Jul 2020

Self-employed
Jul 2024 - nowDigital Transformation & Product Management ConsultantAs a Digital Transformation & Product Management Consultant, I specialize in guiding companies through their digital transformation journeys by leveraging my extensive expertise in Product Management, Agile Software Development, and CRM solutions. I work closely with clients to understand their unique challenges and opportunities, and collaboratively develop strategies to drive meaningful change.Key Responsibilities:- Lead digital transformation initiatives, from strategy development to execution- Conduct thorough analysis of current processes to identify inefficiencies and areas for improvement- Facilitate focused and outcome-driven workshops, ensuring alignment among all stakeholders- Break down complex use cases into actionable, manageable steps for seamless implementation- Provide expert guidance on Agile methodologies and SCRUM practices to enhance team productivity- Design and integrate contact center solutions and CRMs like Salesforce to improve customer engagement and service efficiency- Foster a culture of continuous improvement and lean management across all projectsBy combining strategic thinking with practical implementation skills, I help organizations achieve their digital transformation goals, driving innovation and enhancing overall business performance.Let’s connect to explore how we can transform your business together! Reach out to me at hello@tomwinkelmann.com and get more insights at https://tomwinkelmann.com/ Show less
Licenses & Certifications

Master of Science - Logistics
FOM HochschuleAug 2016- View certificate

Professional Scrum Product Owner™ II (PSPO II)
Scrum.orgSept 2025 
CBS Admin Specialist
ContinentalAug 2019- View certificate

Professional Scrum Product Owner I (PSPO I)
Scrum.orgJun 2022 - View certificate

Professional Product Discovery and Validation
Scrum.orgJan 2025 - View certificate

Salesforce Certified Administrator (SP21)
SalesforceJul 2021 
CBS Process Optimization Practitioner
ContinentalJul 2017
Bachelor of Arts - Business Administration
Leibniz-FachhochschuleAug 2014
Agile Leadership
PROAKTIV Management GmbHDec 2020
Volunteer Experience
LifeTeacher
Issued by LifeTeachUs on Apr 2025
Associated with Tom WinkelmannCo-Organizer Berlin
Issued by 12MIN.ME e.V. on Feb 2019
Associated with Tom Winkelmann
Languages
- geGerman
- enEnglish
- spSpanish
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