Hassan J.

Experience

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  Oracle

  Nov 2014 - Jul 2021

  Campaign Specialist

  • Built, deployed, and monitored complex promotional and transactional email marketing campaigns, utilizing a combination of HTML, CSS, XML, XSLT, JSON, JavaScript, and Freemarker (RPL) within the Responsys Interact platform •Created the Pause Unsub Landing page that would give the audience member an option to pause emails for 30 days or unsubscribing which dropped unsub rates from 8-16% to less than 1%• Met routinely with clients to develop strategy for the coming months.•Led and contributed to numerous account optimizations, translations, and creative refreshers for multiple clients•Onboarded multiple accounts o Setting account standards o Creating account documentation, such as business request forms and QA checklists for clients Show less

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  Shaw/Scott

  Jul 2021 - Nov 2023

  Solutions Engineer

  • Collaborated with cross-functional teams to design and implement email marketing solutions for clients, leveraging platforms such as Responsys, Iterable, and Braze• Acted as a trusted technical advisor to clients, understanding their unique business needs, and translating them into actionable technical requirements and solution designs.• Played a key role in the successful execution of email marketing campaigns, including dynamic content creation, audience segmentation, A/B testing, and personalization.• Provided post-implementation support, troubleshooting issues, and optimizing email marketing strategies to ensure optimal performance and client satisfaction.• Collaborated with the sales team to develop proposals, scope projects, and estimate resource requirements.• Stayed up-to-date with the latest industry trends and email marketing best practices, incorporating them into client solutions and internal processes to enhance the company's competitive advantage. Show less