
Ian McKeown
Marketing Advisor

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About me
Senior Manager, Services Consultants at HubSpot
Education

UCD Michael Smurfit Graduate Business School
2014 - 2015Master's Degree Marketing Practice 2nd Class Honors
University College Dublin
2010 - 2013Bachelor's Degree Economics and History 2nd Class Honors
Experience

Marketing Development Programme
Sept 2014 - Jul 2015Marketing AdvisorThe Msc in Marketing Practice, commercially known as the Marketing Development Programme, is a masters course in which students are known as Marketing Advisors. The programme revolves around the idea of action learning, where students work on real life, commercial projects for a variety of different companies ranging from small, exciting start-ups to large multinationals across a broad range of industries.Through the MDP, Advisors develop a wide range of skills and experience in different areas including; client management, time management, teamwork, leadership, project management and leadership.The programme also includes thesis preparation and seminars as well as modules in Strategic Marketing , Market Research and Brand Management. Show less

TestReach
Sept 2015 - Apr 2018Project ManagerHelped companies and associations manage the transition from paper based exam delivery to online exam delivery.Managed the rollout of large scale assessment projects, delivered tool training to stakeholders and managed the organisational change from online to paper assessment.Additional roles:Oversaw the customer support inboxTrained new staff internally on the product

HubSpot
Apr 2018 - nowService Consultants are a pre-sales team of implementation subject matter experts. They drive certainty and urgency in the sales cycle by crafting and positioning the best implementation strategy for upmarket customers and prospects. Grew EMEA Service Consultant team from 1 to 5 reps. Launched Service Consultant team in APAC. Consistently overachieved on Asstested MRR, win rate and partner attach targets. Defined and launched co-delivery (HubSpot and Solutions Partner collaboration) model for implementation to support Hubspot’s largest and most complex customers. Led strategy to drive higher partner attachment rate for HubSpots upmarket customers. Show less
Senior Manager, EMEA & APAC Services Consultants
May 2024 - nowManager, EMEA & APAC Services Consultants
Dec 2021 - May 2024Principal Services Consultant
Jan 2021 - Dec 2021Principal Customer Onboarding Specialist
Nov 2019 - Jan 2021Customer Onboarding Specialist L2
Jul 2019 - Oct 2019Customer Onboarding Specialist L1
Apr 2018 - Jul 2019
Licenses & Certifications

Inbound Certification
HubSpot AcademyMar 2018
Volunteer Experience
Investors Volunteer
Issued by Web Summit on Nov 2014
Associated with Ian McKeownCollector
Issued by Suas Educational Development on Mar 2012
Associated with Ian McKeown
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