Wes Woolbright

Experience

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  Safeway

  Jan 1999 - Jan 2014

  Lead team responsible for OTC, First Aid, Foot Care, and Eye Care categories. Responsibilities included setting the vision and strategy to achieve corporate objectives. Duties included promotional planning; regular retail setting; and assortment decision-making.- Maintained sales while growing profit and market share with market down 30%. - Drove 1% sales growth from strategic cross category assortment reset.- Surpassed 4% budgeted sales growth while delivering on profit objectives.- Dramatically improved supplier relationships. Show less Lead pricing teams supporting Dry Grocery, Snacks, Beverages, Consumables and Health & Wellness. Teams were responsible for execution of base and promotional prices as well as recommending prices and providing analytics.- Strategically priced to create self-funded price investment that improved financial performance and competitiveness.- Deployed data visualization capabilities.- Deployed price optimization software which drove $3M/year in profit growth.- Successfully implemented in collaboration with Marketing innovative sign and label changes to support events that drove sales. Show less

  • National Category Director

    Jan 2012 - Jan 2014

  • National Pricing Director

    Jan 2005 - Jan 2012

  • Program Director, Marketing Systems and Processes

    Jan 2007 - Jan 2011

  • Merchandising Business Processes Manager

    Jan 2004 - Jan 2005

  • Integration and Database Standards Coordinator

    Jan 2003 - Jan 2004

  • Merchandising Business Processes Specialist

    Jan 2002 - Jan 2003

  • Centralization Project Pricing Analyst

    Jan 2001 - Jan 2002

  • Acquisition Project Pricing Analyst

    Jan 2000 - Jan 2001

  • Portland Division Pricing Analyst

    Jan 2000 - Jan 2000

  • Portland Division Associate Pricing Analyst

    Jan 1999 - Jan 2000
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  BevMo!

  Jan 2014 - Jan 2016

  Director of Pricing

  Build Pricing practice to successfully implement corporate pricing strategy and price software. Lead Pricing function; collaborate cross-functionally with Merchants, Marketing, and Operations.- Grew profit dollars 20% in two years through application of pricing principles to data science outputs while maintaining sales and unit growth.- Delivered record profit rate.- Improved promotional profit rate 50bps with data driven process approach to promo price setting.- Drove implementation of price optimization software. So successful began implementation of promotional pricing module.- Initiated and implemented deal management system which grew sales and profit while improving promotional accuracy and saving Merchants time.- Saved store Associates hundreds of hours a year with price change label enhancements.- Established best in class comp intel framework. Show less

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  Sam's Club

  Jan 2016 - Jan 2022

  Director Pricing

  Lead Pricing team supporting Food, Fresh, and Consumables businesses. Teams were responsible for executing retails and signage as well as conducting price analysis to produce price recommendations that drove business performance and adherence to corporate price strategy.- Created strategic price change framework built on price expertise and data analysis that caused competitor to repeatedly miss earnings expectations. - Established inflation mitigation strategy process that contributed to positive op income on 10% comp sales with GP% down only 29bps- Improved competitor price visibility and drove price software issue resolution contributing to multiple years of record gallon sales in Fuel.- Focused on regular feedback and Associate development to improve Employee engagement 34pp on teams of ~8 Associates supporting $30B business.- Implemented Supplier Negotiation Tool driving $50M in benefit.- Sliced competitor price collection costs 33% and drove millions in profit with enhanced capabilities.- Drove upgraded sign printing for price investment and expansion of compliance/marketing capabilities.- Focused on regular feedback and Associate development to improve Employee engagement 34pp on team supporting $30B business. Show less

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  Walmart

  Jan 2022 - Jan 2024

  Lead team supporting Pantry and CAC (Chilled, Alcoholic Beverages, & Convenience) to execute with excellence; adhere to pricing strategy; and recommend prices to improve price position and financial performance.- Improved price gap 220bps by having my team focus on gap and providing tools to identify opportunities.- Introduced competitor price collection vendor to maximize coverage while saving millions of dollars.- Focused on regular feedback and Associate development to improve Employee engagement 20pp on team supporting $100B business.- Deployed rules-based algorithm that reduced markdown spend by $10M.- Coordinated competitive insights to inform price investment decisions.- Focused team on price gap and competitive data accuracy which improved gaps on some items more than 10pp and saved ~$6M in competitive price reaction.- Provided calming analysis of competitor's summer price promotion.- Improved Merchant and Store Associate experience with spotlight on team’s ticket responsiveness.- Contributed to improved sell through of modular deleted items directing team to keep business on timelines. Show less Lead team supporting ETS (Entertainment, Toys, & Seasonal), Hardlines, and Home to execute with excellence; adhere to pricing strategy; and recommend prices to improve price position and financial performance.- Developed the strategy and initial logic for a rules-based algorithm that reduced markdown spend by ~$240M. - Focused on regular feedback and Associate development to improve Employee engagement 30pp on team supporting $80B business.- Deployed insight driven competitor price reporting platform.- Initiated processes that improved competitor item linkages to improve price position and data quality.- Articulated business needs and pain points for next generation clearance price software.- Spearheaded centralization of seasonal clearance pricing and adoption of store labor savings execution platform. Show less

  • Director of Pricing Operations - Grocery & Beverages

    Jan 2023 - Jan 2024

  • Director of Pricing Operations - General Merchandise

    Jan 2022 - Jan 2023

  • Director Of Pricing Operations - Entertainment, Toys, Seasonal

    Jan 2022 - Jan 2022
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  Under Armour

  Feb 2025 - now

  Director, Pricing & Analytics