Mario Siri

Experience

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  Queshow.com

  Feb 2007 - Feb 2008

  Marketing Intern

  Helped develop digital campaigns for local clients and participated in marketing initiatives to boost our agency's brand awareness and positioning.

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  E-Viral

  May 2008 - Oct 2008

  Digital Account Executive

  • Prospected potential clients by engaging with advertising and media agencies in Mexico City.• Assisted in creating proposals for paid display campaigns on nasdaq.com, gamespot.com, download.com, and third-party publishers.

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  Ipsos

  Nov 2009 - Feb 2014

  Project Leader

  • Coordinated 10+ market research projects for Nissan, Infiniti, Toyota, Banamex, and Farmacias del Ahorro to enhance in-store customer experience by measuring and tracking customer satisfaction scores.• Helped Nissan dealerships in 8 LATAM countries improve customer satisfaction, keeping Nissan among the top 3 brands with the highest satisfaction rate.• Analyzed first-party survey data to create monthly reports with actionable insights that helped clients enhance their brand experience, leading to increased customer satisfaction and loyalty.• Promoted from trainee to full-time project leader after 16 months. Mostrar menos

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  Zig-Zag Marketing

  Oct 2014 - Jun 2016

  Marketing Project Manager

  • Developed a communication plan for El Cielo winery to attract new customers and increase foot traffic to the vineyard and restaurant.• Collaborated with a freelance art director to create the visual identity for the Julio C. Chavez Foundation.• Helped the BC Philharmonic Orchestra promote local concerts through Facebook, email, and local radio ads.

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  Mazda Autopasión

  Jul 2016 - Mar 2017

  Marketing Coordinator

  • Developed and executed a $2M marketing plan to increase brand awareness and attract potential customers across 3 cities using paid social ads, email marketing, event sponsorships, and offline channels advertising.• Coordinated Mazda’s brand re-launch in Baja California, ensuring consistent brand messaging and identity across all touch points.• Collaborated with the design team to produce brand assets for online and offline media, in-store signage, and promotional products.

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  Bolt Media Internacional

  Jan 2017 - Jan 2019

  Project Manager

  • Achieved an 85% on-time delivery rate for 30+ digital marketing projects, showing effective project management and exceeding client expectations.• Spearheaded the agency's first strategy department, focused on cross-channel media planning, social media content production, and executing digital strategies for key clients.• Coordinated monthly paid ad campaigns on Facebook and Instagram, leading to increased audience reach and engagement.• Delivered weekly/monthly campaign performance reports to clients, providing key highlights and recommendations for campaign optimization. Mostrar menos

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  Quantum Marketing & Advertising

  Nov 2019 - Jan 2021

  Head of Account Management

  • Achieved a 90% on-time project completion rate by successfully managing 25 marketing projects across several industries, including real estate, automotive, food service, and hospitality.• Exceeded internal goal for new account acquisition by adding 7 new clients to the agency's portfolio in Q1 2020.• Increased account retention rate by 75% by fostering positive, long-term relationships with stakeholders and serving as a trusted advisor to clients' businesses.• Co-lead a cross-functional team of 9 people, overseeing the production and execution of social media content, paid social campaigns, email marketing, web design, and branding.• Achieved 25% sales growth in 2021 for 2 local real estate clients through traffic and leads campaigns on FB/IG, yielding ~180 leads MoM Mostrar menos

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  OLIVER+

  Jan 2021 - Jan 2023

  Project Manager at Morgan Stanley

  • Managed the entire cycle of 12 small to medium-sized creative projects per month, from brand identity development to web design and digital asset production, ensuring brand consistency, accuracy, and on-time delivery.• Collaborated with cross-functional global teams, including digital designers, web developers, and content strategists, to deliver high-quality creative work on time and within budget.

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  Strike Social

  Feb 2023 - now

  Digital Account Manager