Shannon Spence

Experience

• 

  944 Magazine

  Mar 2005 - Sept 2005

  Editorial Intern

  Independently researched and wrote copy under tight deadlines Interviewed individuals in the entertainment business, asking newsworthy questions that translated into intriguing articles Multi-tasked in an environment with constant interruption and diversion

• 

  Healthways

  Sept 2005 - Apr 2008

  Copywriter

  Trouble-shoot pre-print advertisement changes Manage editorial budget with self-implemented system of checks and balances Identify process inefficiencies and revise workflow documents as needed Research, write and edit quarterly member newsletter Brainstorm and write initiatives to drive member participation Spearhead online member marketing campaign Create new marketing materials to provide for an expanding market

• 

  Gannett

  Apr 2008 - Jan 2011

  Editor

  Serving upwards of 20 niche markets, my high-level responsibilities included editing and writing content for two magazines and seeing them through to production on a monthly basis. This entailed managing local and national freelance writers; extensive research on related topics (health, moms and travel); writing articles, including the Editor's letter for the health publication; special projects coordination; and thorough knowledge of AP style guidebook.

• 

  Gate6

  Feb 2011 - Nov 2012

  Provide marketing, branding and creative support for clients in B2B and B2C business sectors. Responsibilities include developing content strategies, content writing, competitive market analysis, advertising campaigns, video scripts and lots and lots of research.

  • Freelance Copywriter

    Sept 2012 - Nov 2012

  • Content Strategist

    Feb 2011 - Sept 2012
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  Humana

  Nov 2012 - now

  • Consumer Engagement Lead

    Sept 2021 - now

  • Senior Professional, Creative Development

    Jan 2018 - Sept 2021

  • Wellness Consultant

    Nov 2012 - Sept 2018