Paul Ebenezer

Experience

• 

  CMCG India Pvt Ltd

  Jul 2007 - Nov 2008

  PR Executive

  Managed media relations for clients in the automotive, entertainment, travel & lifestyle and healthcare vertical. Executed various initiatives for clients, monitored and analysed client mentions and stories in the media. Explored opportunities to leverage media mileage for clients

• 

  MSL India

  Nov 2008 - Jun 2013

  Manage client expectations in the lifestyle & entertainment, automotive, education and healthcare verticals. Plan, strategize and execute various campaigns / events for the clients. Manage media relations and engage in the globally 'always on' conversation on behalf of clients. Engage in new business generation, presentation building and pitches Manage client expectations the lifestyle sector, engage in media relations, content development, writing and media monitoring. Worked as part of a 2 member team.

  • Senior Account Executive

    Apr 2010 - Jun 2013

  • Account Executive

    Nov 2008 - Apr 2010
• 

  Ketchum Sampark

  Jun 2013 - Jul 2016

  Principal Consultant & Branch In-charge
• 

  Still Waters Films

  Jul 2016 - Aug 2017

  Communications & Business Development Manager
• 

  Self-Employed

  Aug 2017 - Aug 2018

  Independent Consultant

  Worked independently with companies as a PR consultant. Handled press meets and media interactions for clients in the agriculture sector, IT Sector and F&B industry.

• 

  Brand-comm

  Aug 2018 - Aug 2020

  Senior Manager

  Primary responsibility of managing crisis client Sterlite Copper, working at Chennai and Tuticorin. Responsible for changing client image and building a positive relationship with the media, changing people perception, developing public relations strategy to enhance people engagement, create a positive image of the company and gain a balanced share of voice in various media stories across the country. Work closely with the senior and top management of Sterlite Copper to strategize and execute various public relations and community initiatives. Work with various customers of Sterlite Copper, labor & vendor associations and industry associations to build support for the company while leveraging the same with the media. Act as a liaison between the company and the internal team at brand-comm. Author content and knowledge articles on various aspects of the copper industry and the Sterlite Copper case. Show less

• 

  Star Health and Allied Insurance Co. Ltd

  Oct 2020 - now

  As Chief Manager - PR, I head the comms dept at the organization and I'm responsible for driving visibility/engagement with relevant stakeholders, developing and executing the PR strategy in line with the company's requirements, working closely with ELT members, advisor to ELT members in matters of comms strategy development and crisis comms, identifying and conceptualizing PR-able properties for the company, manage vendors and agencies, budgeting & cost control, ensure compliance with regulatory guidelines and industry standards, content development, crisis management and media relationship management. Show less

  • Chief Manager

    Apr 2023 - now

  • Senior Manager - Public Relations

    Oct 2020 - Mar 2023