Linh Dang

Experience

• 

  Swinburne University of Technology

  Jan 2009 - Jan 2012

  • Greeted new students in the orientation at the beginning ofsemesters• Introduced them to Swinburne by performing a campus tour• Assisted new students with enrollment process• Gave oral presentation to share student life experiences• Participated in focus group research of Swinburne TAFE• Assisted low-level English students in Swinburne College and facilitating class activities• Designing advertising materials • Assisted first year students in accounting and quantitative analysissubjects• Helped in mathematics and computing skills• Helped final year students in marketing subjects including marketing planning and customer relationship management

  • Student Volunteer

    Jan 2009 - Jan 2012

  • Casual/private tutor

    Jan 2009 - Jan 2012
• 

  Ties 'n Things

  Jan 2009 - Jan 2010

  Sales assistant

  • Dealt with variety of customers and defined customers’ needs• Reached the sales target• Provided customer consultation based on rich product knowledge• Delivered customer services, such as purchase wrapping andmeeting reservations• Maintained customer relationships through performingmembership card, data management and loyalty discount programs• Advertised and promoted existing and new product lines toimprove customer awareness and retention rates• Checked and managed inventory availability and cash registersystem Show less

• 

  Soundfair

  Mar 2012 - Sept 2012

  Volunteer marketing team member

  • Developed a solid marketing plan to form the basis for an expansion • Improved brand awareness by building up an innovative integrated communication strategy• Prepared a professional team presentation• Addressed and answered follow up questions and discussed in details with clients and partners• Presented a re-branding proposal for clients

• 

  Delaware North

  Mar 2012 - Jan 2013

  Casual retailing team member

  • Provided high level customer services to match the GuestPath international standards• Well cooperated as a team player and a prospected team leader• Operated different positions (cafe making, customer serving, food handling and cash registering)

• 

  NotedCareers

  Nov 2012 - Feb 2019

  • Worked closely with the management and one marketing assistant to conduct marketing research, ROI analysis and develop adaptive business and market growth strategies • Coordinated across multiple teams internally, and communicating with external stakeholders including suppliers, printers, creative agencies, business partners, student associations, and event and media organisations. • Designed, developed and implemented innovative, yet informative content marketing via copywriting, blogging, articles and presentations for various communication channels BRANDING STRATEGYSuccessfully created and managed a consistent message and brand image, internally and externally, across all communication channels to acquire and develop a strong brand equityCORPORATE PUBLIC RELATIONS STRATEGY Created, developed and maintained strong working relationships with key stakeholders via extensive digital marketing, strong brand awareness and 10+ events per yearWEBSITE TRANSFORMATION Efficiently migrated a 10-year-old website and transferred the website credentials and SEO value to an advanced website platform and user-friendly interface to incorporate blogging and deliver updated information of services and companySOCIAL MEDIA & COMMUNICATIONS STRATEGYDeveloped strong daily social media engagement and online presence across Facebook, LinkedIn, Wechat, Twitter, Google+ and other key sites with the high-quality content creation and curation from daily blog posts and social shares Show less • Designed a broad range of marketing collaterals including articles, brochures, flyers, banners, newsletters, videos, announcements, and presentations • Established and managed social media content and presence to improve brand image and approach new target market.• Prepared and presented marketing reports including client demographics analysis and enquiry reports• Initiated, liaised and coordinated with external partners including media organisations, advertising agencies, web developers, printing companies, event organisers, student associations and business partnersPROMOTION DESIGN ASSISTANCEAssisted with designs of monthly promotions, helping to translate monthly special offers into compelling and engaging newsletters; wrote draft content and prepared imagery.CORPORATE SOCIAL MEDIA ACCOUNT SET UPSet up multiple social media platform including LinkedIn, Facebook, Twitter and Google+ and managed other online business listings. Show less • Approached by the director of the company via LinkedIn to offer a sales and marketing internship and quickly promoted to a part-time marketing position. • Identified potential opportunities and proposed a marketing and communication plan to drive focus on branding, digital marketing approaches and event engagement and actively assisted in current marketing and communication campaigns• Recognised and commended by the manager, colleague and clients for consistently producing well-researched, high-quality communication strategies that exceeded expectations. Show less

  • Digital Marketing Specialist | Social Media Marketing | Event Management

    Apr 2014 - Feb 2019

  • Marketing Assistant

    Mar 2013 - Apr 2014

  • Sales & Marketing intern | Marketing graduate

    Nov 2012 - Mar 2013
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  McArthur

  Feb 2019 - now

  With a highly successful 50+ years’ track record, McArthur is one of Australia’s longest established and most respected recruitment and HR specialists, and more recently an NDIS provider. We thrive on being experts in our space. Knowledge and passion is our shared operating model and we know that understanding and empathy are powerful allies in ensuring we deliver ‘best people fit’ solutions every time.We are driven by and focused on our values – we are real, we care deeply, we connect, we are expert, and we enjoy. They are the blueprint for both our people and our purpose and support our uncompromised passion to making a positive and genuine difference to the lives of everyone we engage with. Show less

  • Manager - Social & Digital Marketing

    Sept 2023 - now

  • Senior Marketing Coordinator - Social/Digital

    Sept 2021 - Sept 2023

  • Marketing Coordinator - Social/Digital

    Feb 2019 - Sept 2021