Tom Laky

Experience

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  Blair Television

  Jan 1995 - Jan 1997

  Team Supervisor and Sales Assistant

  Blair Television, formerly, a global multi-platform representation company that provided a full range of advertising sales and marketing support services including research, programming, creative and information services to its clients including television stations, cable networks, digital publishers and mobile content providers.Team Supervisor, 1996-1997• Managed television station and ad agency sales support activities including hiring, training and supervision of support staff.• Collaborated with team manager, account executives and sales assistants. • Oversaw accounts for Western/Initiative, DDB/Needham, RNF Media and various direct response advertisers.Sales Assistant, 1995-1996• Assisted two account executives in the everyday process of spot television advertising business.• Supervised advertising schedules placed by agencies exceeding $25M annually for 30+ national television stations. • Processed orders, make-goods, billing discrepancies and additional media functions. Show less

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  Cable Networks Incorporated (CNI), Rainbow Media Holdings, LLC

  Jan 1997 - Jan 1998

  Account Executive

  CNI, a former national cable television representation firm owned and operated by Rainbow Media Holdings, LLC.• Represented CNI contracted interconnects and cable television systems exceeding annual multimillion dollar budget goals. • Developed new advertising revenue and increased existing accounts’ budgets and shares.• Conducted negotiations in spot advertising placement, rates and make-goods.

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  NCC Media

  Jan 1998 - Jan 2000

  Account Executive

  NCC Media is the only multiscreen media sales company that represents video programming providers and select digital partners in every US market. Its mission is to provide national, regional and local marketers with advertising solutions that allow them reach today’s consumers in premium television programming and in targeted online content on every screen. NCC Media proudly represents every major cable, satellite and telco service provider in the country and is jointly owned by three of the nation's largest; Comcast, Spectrum, and Cox Communications. • Represented interconnect and cable television systems for largest cable television advertising rep firm in the United States. • Increased spot television commercial revenue for NCC-LA’s 18 regional markets, exceeding multimillion dollar budget goals. • Managed accounts for key agencies ICG (Carat), TN Media and Y&R/Media Edge.• Secured key clients: AT&T Wireless, Chrysler, Jack in The Box, Lincoln Mercury, Red Bull and Subaru. Show less

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  Sandbox.com

  Jan 2000 - Jan 2001

  Account Executive

  Sandbox.com, formerly, a leading interactive sports entertainment company with over 50 free games, including fantasy sports, sweepstakes, arcade and play-for-fun casino games.• Managed email, rich media, and text link advertising campaigns for seven fantasy entertainment channels. • Prospected advertising agencies and direct clients.

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  Spectrum Reach

  Jan 2001 - May 2018

  Director of Sales: Regional, National, Linear Television, Digital, Video, Sponsorships

  Spectrum Reach, the advertising sales division of Charter Communications, Inc., provides custom advertising opportunities for the modern media landscape offering digital data-infused marketing solutions. Spectrum Reach’s ADLINK, the nation’s first cable television interconnect, enables advertisers to reach 4.2M households in the Los Angeles market through premium television programming spanning across 50 top rated cable networks.Director, Sales, Regional, 2016-2018• Managed nine account executives placing media through collaboration with advertising agencies and direct clients. • Exceeded budget goals by driving revenue growth for ADLINK Interconnect and Spectrum TV GO Digital. • Maximized advertising revenue for news, entertainment, and sports programming including Mad Men, NCAA, NFL, and NHL.• Generated $100M+ in digital and linear annual advertising revenue. • Produced 37%+ year over year digital revenue growth by leveraging Spectrum TV GO Digital’s cross platform portfolioDirector, Sales, National, 2011-2016• Directed business through 16 NCC Media sales offices developing and executing strategic sales plans with agency partners.• Increased advertising revenue for ADLINK Interconnect, Spectrum SportsNet, Spectrum SportsNet-LA and Spectrum Reach Digital.• Maximized advertising revenue for news, entertainment and sports programming including Los Angeles Dodgers and Lakers.• Generated $40M+ in digital and linear annual advertising revenue.• Managed business for Los Angeles top billing advertising agencies GroupM, Horizon, Initiative and Zenith.Account Executive, 2001-2011• Increased television commercial revenue for ADLINK Interconnect.• Delivered $25M+ in annual advertising revenue, exceeding annual budget goals. • Managed accounts for advertising agencies GroupM, Horizon, Initiative, Palisades, Team One and Zenith. • Acquired new clients 20th Century Fox, Carl’s Jr., Jaguar, Land Rover, Lexus, NBC Universal, Honda and Warner Brother Pictures. Show less

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  Univision Communications Inc.

  Dec 2018 - now

  National Sales Manager

  The leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs, and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio, and digital platforms.• Increase advertising revenue for Los Angeles leading Television station KMEX (Univision) and KFTR (UniMas).• Mange business working directly with Univision’s National Sales Organization developing and executing strategic media plans with client and agency partners.• Prepare monthly, quarterly, and annual sales forecasts.• Generate $25M+ annual advertising revenue. Show less