Atul Verma

Experience

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  ICICI Bank

  Feb 2007 - Mar 2010

  Team Leader

   Monitoring branches of Thomas Cook for the sales of Titanium Credit Card which is a co-branded product of ICICI Bank & Thomas Cook. Handling sales team of 24 sales executives of ICICI credit cards DST. Generate leads through walk-ins and data base of Thomas Cook. Ensure conversion of the leads into sales. Responsible for handling corporate/Institution sales. Responsible for providing product training to all team members & handling their queries.

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  Sharekhan

  Mar 2010 - Dec 2011

  Territory Manager

   Developed & led one of the most successful & productive sales branch. Handling a team of 7 sales executives & 3 Assistant managers. Direct responsibility for meeting the Revenue Target set for the Territory. Responsible for working up Plan to ensure meeting the Area Business Plan(Acquisitions +revenue) Designed and implemented Market Engagement Programs to optimize business Played a major role in ensuring customer satisfaction by designing promotional programs/post sale services. Leading and guiding the Subordinates by providing them with knowledge , performance feedback & requisite training requirements & developing them for higher roles. Attracting best Talent in the start up from both the domain and non domain companies Ensured overall control on cash cycle, thereby improving the profitability of the branch. Regular Track & Analysis of the competitors information  Provide the field a feedback mechanism on various distribution strategies & operational guidelines .  Conflict management. Cost & budgetary control. Taken care of compliance & risk. Taken care of alternate sales products i.e. MF’s, Insurance, Bonds, IPO’s , FPO’s with core products - equity, commodity, currency & spot. Show less

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  HDFC Bank

  Dec 2011 - Jul 2012

  Sales Manager - CASA

   Monitoring Four Branches of HDFC Bank for retail liabilities in south Delhi. Handling a team of 20 sales executive’s & 4 Team leaders. Taking care of the audit process related directly to Retail liabilities. Aggressively engaged in different kind of marketing & promotional activities. Focusing on different financial products to meet the DST goal sheet. i.e. insurance, assets. Responsible for the achievement of Branch as well as DST Goal sheet in term of casa numbers & cross sell other financial products. i.e. FD, RD, Assets, Net banking, Credit cards etc. Provide post sale services to the customers. Turn around management, to get family accounts. Making presentation in corporates/societies or societies to grab the Bulk business in single shot. Regular Track & Analysis of competitors products. Major focus would be given to different kind of alternate-Business-activities to touch the niche. Show less

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  Blue Slate Media / India Business Media Review Pvt. Ltd | Part of Webchutney

  Jul 2012 - Jun 2018

  Digital Marketing, Strategic Planning and Execution

  Responsible for the Business development, Campaign management, SEO, SMM, Data extraction, Lead generation & Email MarketingWebsites - India Digital Review | India Education Review | India CIO Review | India Tourism Review | India Hospitality Review | Viralshastra.com Market Research - Using Tools like LinkedIn, Glasdoor.com, Annual reports etc. to carry out the necessary market research and digging out potential contacts within the organizations and reaching out to them to establish the first connect. Meeting and make business presentation to the Marketing heads of corporates and Ad Agency professionals to gather the requirement Responsible for designing the blueprint for campaigns and proposals Responsible for the overall execution of the campaigns and for the ROI Generate BANT qualified leads for the clients, Audience generation for the physical events and for the webinars Did 6 end to end Multicity customised events for HP in education segment.  Client servicing – Handle all the Key accounts for the Company and worked on the renewals of the long term content generation ad advertisement deals to make the sales funnel healthier. It majorly includes; Renewal of content generation deals Ad Creative designing and email marketing Handling client queries and been a single point of contact between client & the company Digital Marketing – Actively involved in doing campaign management, content marketing, SEO, Social media marketing, email marketing.  Responsible for Developing, managing and executing digital marketing campaigns Responsible for the email marketing campaigns for the client and for the company itself Responsible for online lead generation, A/B testing and response capture through microsite and email marketing Tracking and analyzing website traffic flow, providing regular internal reports & working on reducing the website bounce rate Identifying contemporary trends in digital marketing, evaluate modern technologies Show less

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  Unistal Systems Pvt. Ltd.

  Jun 2018 - Feb 2022

  Head Of Digital Marketing | Digital Marketing Manager

  Heading Digital Marketing at Unistal Systems;Key responsibilities areas: -Brand Management, Marketing Management, Campaign Management, Online Sales, Lead Generation, Online Reputation Management, Email Marketing, Social Media Optimization, Social Media Marketing, Google Ads, Search Engine Optimization, Viral Marketing, E-commerce Platforms HandlingCampaign Planning and Execution –✓ Responsible for overall media planning and execution of all ATL and BTL activities around different product lines of the company.✓ Optimizing overall campaigns based on trends, insight, A/B testing, data, and results.Search Engine Optimization (National & International) | Blue Array Academy(U.K.) certified.✓ Taking care and implementing overall on-site and off-site website optimization techniques based on know-how & as per Google recommendations.✓ Continuously researching and analyzing the competition strategies.Search Engine Marketing | Google Ads certified.✓ Manage each category of Google ads, including - Search, Display, Remarketing, lead generation, app installs, video and Shopping Ads.✓ Optimize campaign performance and ad copy based on trends, insights, and data that lead to generating predefined ROI.Social Media Marketing and Optimization –✓ Optimize and create an overall brand presence on Social media, including Facebook, Instagram, Twitter, LinkedIn, Tumbler, Pinterest, Quora, and YouTube.✓ Manage and optimize overall social marketing campaigns, including Facebook/Instagram Ads, Twitter Ads, LinkedIn Ads, Quora Ads, & Whatsapp etc.Online Reputation Management –✓ Responsible for online content, tracking, and analysis of reputation factors to create and maintain a favorable brand image of the company.Email Marketing –✓ Handling overall email marketing communication. ✓ Identify target audience, data mining, and generate qualified leads.Ecommerce Platforms Handling-✓ Amazon – Flipkart – Snapdeal – Paytm Show less

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  MPS Interactive Systems

  Feb 2022 - now

  Marketing Manager