Will Salter

Will Salter

location of Will SalterSIFT Creative

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  • Timeline

  • About me

    Senior Producer | Sift Creative

  • Education

    • The University of Georgia

      2017 - 2019
      Public Relations Sports Media
    • Grady College of Journalism and Mass Communication, University of Georgia

      2018 - 2019
      Public Relations, Sports Media
    • Georgia Southern University

      2015 - 2017
      Transfered
  • Experience

    • Without Limits Productions

      Aug 2016 - May 2019

      • Assisted Without Limits Productions in producing the ATP World Tour’s weekly TV show, ATP Uncovered, with on-location shoots • Produced branded content for web and television for professional tennis tournaments along with various companies such as Citi and Oracle• Oversaw daily shoots along with coordinated and conducted player interviews as the sole field producer at the 2018 Delray Beach Open• Helped create content, write scripts, conduct interviews and oversee daily production on site as the co-producer in Atlanta, Washington D.C., Chicago and Winston-Salem• Co-produced the 2018 Citi Tate of Tennis event in Washington D.C. Show less • Assisted Without Limits Productions in producing the ATP World Tour’s weekly TV show, ATP Uncovered, with on-location shoots in Newport and Winston-Salem • Transcribed, logged and archived tournament footage throughout the year• Managed media for all digital content in Newport, Rhode Island, for the International Tennis Hall of Fame via importing footage, cloning and managing all drives for on-site editors• Filmed B camera for interviews• Gained skills to make quick decisions, multi-task and work efficiently under pressure and tight deadlines Show less

      • Junior Producer, ATP Uncovered

        Feb 2018 - May 2019
      • Production Intern

        Jul 2017 - Feb 2018
      • Production Assistant

        Aug 2016 - Jul 2017
    • Grady Newsource

      Aug 2017 - Dec 2019

      • Lead 24 show production managers through technical production of Grady Newsource and Sportsource, a live student-run broadcast that provides Northeast Georgia with its only local source for news, sports updates and weather• Collaborate with both the editorial and technical sides to produce daily broadcasts• Hold one-on-one training sessions for technical positions of director, live shot coordinator, camera operator, editor, audio board and teleprompter • Conduct performance reviews with all show managers and create weekly shift schedules Show less

      • Senior Production Manager

        Jan 2019 - Dec 2019
      • Production Manager

        Jan 2018 - Dec 2018
      • Volunteer

        Aug 2017 - Jan 2018
    • Grady Sports Bureau

      Aug 2017 - Aug 2019
      Student Producer

      • Coordinated with athletic directors and crew, created rundowns and operated cameras to broadcast 6 local high school sports on the NFHS Network platform• Prepared and produced all components for a live production as well as reported and commentated on the games• Awarded the 2019 NFHS award for best new program with Morgan County High School out of 500 programs nationwide • Received press credentials for the 2017 GHSA state championship events • Developed skills to complete tasks with high attention to detail along with teamwork Show less

    • Sift

      May 2019 - now

      • Work alongside the ATP’s digital and video production department to help create content, write scripts, conduct interviews and oversee daily video production• Assist in the creation, launch and weekly production of Tennis United, a first-of-its-kind weekly digital show which is joint produced between the WTA and ATP Tours.• “Best Content Creation” 2020 Leaders Sports Award and “Best Sports Marketing Campaign” 2020 SPIA Asia Award for Tennis United • Produce branded content and digital videos for the International Tennis Hall of Fame and ATP Tour’s social media channels• Oversee the daily production of multiple edits by communicating with editors, producers and clients Show less • Create content for web and television for professional organizations such as the ATP Tour, International Tennis Hall of Fame, Citi and Oracle • Co-Produce digital content for the International Tennis Hall of Fame including the year-long induction lead up series Road to Newport, daily videos highlighting museum artifacts, player features, sponsor visits, tournament daily recaps and match highlights• Co-produce the onsite and remote production of 80 episodes of the ATP World Tour’s weekly TV show, ATP Uncovered • Manage production internship program by overseeing interviews, hiring and program scheduling • Build and produce content for company social media platforms Show less

      • Senior Producer

        Dec 2021 - now
      • Producer

        Mar 2020 - Dec 2021
      • Assistant Producer

        May 2019 - Mar 2020
  • Licenses & Certifications

    • Hootsuite Platform Certification 2018

      Hootsuite
      Jun 2018
    • Google Analytics Individual Qualification

      Google
      Aug 2018
    • Social & Behavioral Research

      CITI Program
      Aug 2018
  • Honors & Awards

    • Awarded to Will Salter
      SPIA Asia Sports Awards for best ‘Sports Marketing Campaign’ with Tennis United SPIA Asia Jan 2021 The ATP and WTA have received an industry award for Tennis United, the digital series that provided a voice to professional tennis players and delivered exclusive content to players and fans globally in 2020.Selected by a panel of 250 industry experts, the ATP and WTA has won the ‘Sports Marketing Campaign’ category in the SPIA Asia – Sport Industry Awards, specifically for delivering increased fan engagement during the COVID-19 pandemic.Tennis United was nominated in the same… Show more The ATP and WTA have received an industry award for Tennis United, the digital series that provided a voice to professional tennis players and delivered exclusive content to players and fans globally in 2020.Selected by a panel of 250 industry experts, the ATP and WTA has won the ‘Sports Marketing Campaign’ category in the SPIA Asia – Sport Industry Awards, specifically for delivering increased fan engagement during the COVID-19 pandemic.Tennis United was nominated in the same category as Major League Baseball (MLB) – ‘Open Day at Home’, the ‘From Milan with Love’ concert by AC Milan and Roc Nation, Tottenham Hotspur football club’s ‘Virtual Mascot Program’ and La Liga’s ‘Show your Team Colours’ Instagram filters for home campaign.See more at https://www.atptour.com/en/news/tennis-united-receives-spia-asia-awards-2020. Show less
    • Awarded to Will Salter
      Leaders Sports Awards for best ‘Content Creation’ with Tennis United Leaders Sports Awards Sep 2020 The ATP and WTA have been recognized by Leaders Sports Awards for Tennis United, a digital series designed to provide a voice to professional tennis players and deliver exclusive content to fans from their favorite players around the world.Tennis United, along with World Cup at Home (FIFA and WePlay), Arsenal Together (Arsenal), Join the Movement (Sport England) and Open for the Ages (Two Circles and R&A), have all received honours by Leaders Sports Awards for best ‘Content Creation,’… Show more The ATP and WTA have been recognized by Leaders Sports Awards for Tennis United, a digital series designed to provide a voice to professional tennis players and deliver exclusive content to fans from their favorite players around the world.Tennis United, along with World Cup at Home (FIFA and WePlay), Arsenal Together (Arsenal), Join the Movement (Sport England) and Open for the Ages (Two Circles and R&A), have all received honours by Leaders Sports Awards for best ‘Content Creation,’ which is defined by “a compelling piece of content – bitesize or long-form – that made people laugh, cry or think, engaging and entertaining the audience throughout.”See more at https://leadersinsport.com/leaders-events/leaders-sports-awards-2020/category-page/categories/category-page-content-creation/tennis-united/. Show less
  • Volunteer Experience

    • Director of Internal Communications & Member Relations Committee

      Issued by Public Relations Student Society of America (PRSSA) on Aug 2017
      Public Relations Student Society of America (PRSSA)Associated with Will Salter