Rania Nseir

Experience

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  American University of Beirut Medical Center

  May 1997 - May 1998

  Research Assistant
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  Lebanese Order of Physicians

  May 1998 - Dec 2001

  Marketing & Events Executive
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  Star Vision LLC

  Feb 2002 - Jun 2004

  Marketing Communication Manager
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  Human Trust

  Jul 2004 - Sept 2005

  Marketing Manager
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  Bayt.com

  Nov 2005 - Jan 2008

  Regional Marketing Communications Manager

  - Led the marketing and communications efforts across the UAE, KSA, Jordan, Kuwait, Qatar, and Pakistan- Spearheaded a new partnership and event-centered strategy that increased job-seeker registrations by 17% year-over-year.- Developed and executed varied and integrated thought leadership communications across all channels, including print, digital, TV, internal and external communication channels, ensuring consistency and compliance across the board- Negotiated partnership deals with regional media owners generating over US$ 2 million of media value per year; successfully securing extensive brand reach across the region.- Conducted quarterly reviews and assessments and provided brand communications performance reports to executive management. Show less

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  Beautiful Minds Nurseries

  Jun 2011 - Aug 2013

  Marketing Director

  - Transformed the brand, identity, and tone-of-voice across all online (web, social, eCRM) and offline (physical experience, advertising, direct mail) touchpoints- Created and executed a comprehensive PR plan to maximize engagement & registrations: The plan was centered around earned media; by creating a content strategy designed to drive and reach engagement of both prospective and existing parents through a regular cadence of parenting, lifestyle, and child development themes- Developed the nurseries corporate key messages and master narrative, internally and externally, across key touchpoints Show less

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  Bayt.com

  Nov 2013 - Jan 2018

  Director - Marketing, Communcations & CSR

  - Created more than $5 million of media value per annum by securing partnerships with powerful media publications, start-ups, and major event organizations across the Middle East region that significantly drove brand awareness and recognition- Developed a step-change event strategy and successfully achieved the target of a 5x Return on Investment for each event regionally- Selected and directed outside agencies as necessary, including the fields of PR, crisis communications, media relations, and advertising agencies. - Became an established seasoned public speaker and facilitator with a focus on empowering students and professionals.- Initiated, coordinated and successfully managed the communication, PR campaigns and event strategy for the partnership between Bayt and the Dubai Future Foundation for the One Million Arab Coders agreement and execution- As the first partnership of its kind in the Middle East and with aim to bridge the gap between civil society and career opportunities in the region, successfully coordinated the partnership and communication strategy between arab.org – the Middle East’s largest community for the common good and Bayt- Created and managed Bayt’s CSR campaigns that increased brand awareness and drove community engagement- Represented marcoms in the Bayt Board of Directors’ weekly meetings to discuss strategic planning and KPI’s- Recipient of various Bayt Awards for consistent excellence in performance Show less

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  Al Hamra Real Estate Development

  Sept 2018 - Feb 2019

  Manager - Corporate Communications & PR

  - Established the corporate communications strategy, both internal and external, along with guidelines, policies, and procedures across the Al Hamra Group that covers the group’s four main sectors: hospitality, real estate, retail, and leisure- Crated detailed RFPs for the Al Hamra group’s PR, communication, and market research requirements, successfully selected appropriate agencies, and was responsible for liaising and day-to-day management, thereby achieving monthly KPIs- Developed a crisis communication plan with the assistance of the PR agency and represented the Al Hamra Group as a spokesperson in the event of any crisis to ensure that the reputation and image of the group is not harnessed- Created executive profiles for the leadership team to position them as thought leaders and experts in their individual fields to cover the Al Hamra Group’s main areas of business; coaching and preparing the senior leadership team ahead of media interviews- Collaborated with the Al Hamra Group’s HR & Legal departments to create training materials, policies, presentations, and internal messaging to assist in cultivating talent at all levels- Developed and managed content for the Al Hamra Group's CEO social handles with discretion to build a public profile Show less

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  SocialR

  Mar 2019 - Sept 2020

  Entrepreneur

  - Created a digital marketing consultancy that focuses on digital products, content creation, communications, copywriting, social media management, and branding consultancy- The portfolio of clients includes Expo 2020, Al Falah Holding, RSO Workplace, W Studios, Al Hamra, and Suite16- Hired as an external communications consultant for the Fourth International Partners Meeting (IPM) with Expo 2020 (Nov 2019). Worked closely on speaker’s speeches, content and slides, and on-site event management leading to and during the 2-day event which had over 1000 delegates attend from across the globe. Show less

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  EU-GCC Dialogue on Economic Diversification at GFA Consulting Group GmbH

  Sept 2021 - Jan 2025

  Event Management & Communications Expert

  • Project Management and Strategic Communication for EU-GCC Dialogue on Economic Diversification: Actively managed and supported a €3M project aimed at strengthening EU-GCC relations through economic diversification initiatives in the GCC countries. This role involved fostering trade, investment, and economic policy dialogue, and ensuring effective cooperation between EU and GCC stakeholders at regional and country levels.• Stakeholder Engagement and Network Management: Developed and maintained a robust network of over 1,200 stakeholders using Mailer Lite, significantly enhancing project outreach and engagement efforts.• Event Management Excellence: Orchestrated multiple flagship events including the EU-GCC Business Forum across three key locations—Expo 2020, Brussels, Bahrain—and the groundbreaking Saudi-EU Investment Forum in 2023, demonstrating exceptional event planning and execution skills.• Leadership in Trade Associations: Played a pivotal role in establishing the first European Chambers of Commerce in the GCC region, showcasing outstanding leadership and strategic partnership capabilities.• High-Level International Dialogues Facilitator: Facilitated high-level dialogues and collaborations, serving as a crucial interlocutor in orchestrating technical and business exchanges through platforms such as study visits, roundtables, workshops, "Business over Breakfast" events, webinars, and conferences across all six GCC member states.• Digital Communications Strategy Leader: Spearheaded the strategy for digital communications, creating compelling content for monthly newsletters, weekly digital news, and social media campaigns that substantially increased project visibility and stakeholder engagement.International Alliance For A Human-Centric Approach To Artificial Intelligence. Supported this EU-Funded project as an NKE Event Manager for their flagship event, EU Vision for Trustworthy AI in the World that took place in March 2022 at Dubai Expo 2020. Show less

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  HEAT GmbH

  Jan 2025 - now

  Events & Communications Expert

  I’m a dedicated and results-driven project manager with extensive experience leading EU-funded initiatives across the GCC. Over the years, I’ve specialized in managing complex, multi-stakeholder projects, seamlessly adapting between virtual and in-person formats to deliver impactful outcomes. My work focuses on organizing high-profile events, building strategic partnerships, and creating engaging content that aligns with regional priorities and organizational goals.I’ve had the privilege of collaborating with esteemed partners such as Dubai Expo 2020, the GCC Secretariat, the Ministry of Investment in Saudi Arabia, Ministries of Industry and Commerce, EDB Bahrain, and various other government and ministerial entities across the GCC through EU-funded projects. From facilitating strategic discussions to driving advocacy campaigns, I thrive on connecting people and ideas to address pressing challenges and opportunities in the region.With a strong foundation in corporate communications and digital marketing, I also specialize in designing strategies that amplify visibility and engagement. Whether it’s launching social media campaigns, crafting compelling content, or coordinating high-level speaker engagements, I’m committed to delivering results that make a meaningful impact.Passionate about fostering collaboration and innovation, I’m always looking to connect with like-minded professionals to drive initiatives that create positive change. Let’s connect to explore how we can work together! Show less