Iqra Rashid

Experience

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  Munib Nawaz

  Jun 2014 - Aug 2014

  Fashion Design Intern

  My responsibilities as an intern were: 1. Designed Eastern Wear and Eid Collection.2. Purchased fabrics and supervised tailoring.

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  ChenOne Stores Limited

  Nov 2016 - Dec 2016

  Fashion Design Intern

  My responsibilities as an intern were:1. Designed the Autumn/Winter Collection for women.2. Designed Kidswear and Kids Sleepwear Collectionand technical drawings.

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  Freyja Enterprise (Shop Freyja)

  Nov 2019 - Jun 2021

  Fashion Designer

  • Crafted market-appropriate collections tailored to specific target groups, and meticulously tracked their progress until they were ready for sale.• Sketched out collection ideas and provided comprehensive technical descriptions, including the creation of sample worksheets (tech packs).• Utilized Fashion Stylist expertise in photoshoots of the fashion range.• Coordinated daily orders, leading to an 8% increase in sales during a Pop-up store for Chinese New Year.

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  US Apparel & Textiles

  Feb 2022 - Oct 2022

  Fashion Designer ( R&D)

  • Developed Seasonal Denim Collections for Men's and Ladies, seasons – Autumn Winter 2024, achieving a perfect blend of style and market appeal.• Innovated and developed new silhouettes and washes for King Pins exhibition to keep our denim offerings fresh and appealing to our customers.• Collaborated as an Art Director/Fashion Stylist in directing photo shoots, contributing to the overall visual appeal of the brand.• Successfully designed for globally recognized brands like Levi's, Target, Express, Lee, H&M, GAP and Only & Sons.• Identified key metrics resulting in a 10% increase in sales. Show less

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  Cotton Web Limited

  Nov 2022 - Jan 2024

  Senior Assistant Manager (Creative Denim Designer)

  • Developed Seasonal Denim and Non-denim collections for Womenswear, Menswear and Kids wear for the seasons – Spring Summer and Autumn Winter 2024-2025.• Designed standout Denim Collections for the prestigious Kingpins event, showcasing creativity and innovation.• Optimized systems by 30% through activities from trend research to sample development and PLM uploads.• Incorporated market trends while undertaking all technical aspects for the product development of global brands like Guess, GAS, Mustang, Kiabi, Next, Tally Weijl, Replay, Pull & Bear, and New Yorker.• Identified key metrics leading to a 15% increase in sales. Show less