Michael Bogle

Experience

• 

  Nky Furniture partners

  Jan 2012 - Jan 2017

  Partner

  • Analyzed product cost, profit margins, and logistic costs to facilitate furniture & appliances arbitration.• Collaborated with a partner to make strategic business decisions for product purchasing and market expansion.• Managed storage, marketing, and business growth initiatives for Nky Furniture partners.

• 

  E-VAMP

  Feb 2017 - Apr 2019

  Chief Executive Officer

  • Developed and managed digital services for clients to enhance their online presence and customer experience.• Led web development, social media management, Google analytics analysis, and paid digital advertisement campaigns.• Increased client revenue by implementing effective digital strategies and optimizing online platforms.

• 

  The E.W. Scripps Company

  Apr 2019 - Jul 2022

  Led data-driven strategies across OTT, CTV, and other digital platforms, increasing revenue and efficiency- Devised and implemented advanced targeting tactics, collaborating with streaming partners to maximize reach and ROI.- Utilized performance metrics to continuously refine audience segments and media allocations.Directed large-scale projects with cross-functional teams, including market calls across the U.S.- Coordinated efforts among marketing, sales, product, and creative teams to ensure seamless campaign execution.- Facilitated nationwide market calls to gather local insights and drive tailored, data-informed strategies.Managed $5.9M in ad revenue, overseeing media mix optimization and reporting- Allocated budgets effectively to optimize cross-channel performance and maximize profitability.- Monitored and analyzed key KPIs to deliver clear, actionable insights for stakeholders. Show less - Campaign Strategy & Execution: Designed and managed paid search campaigns on platforms like Google Ads and Microsoft Advertising, including keyword research, bid optimization, and audience targeting.- Budget Allocation & Optimization: Allocated daily and monthly budgets based on performance data and ROI goals, ensuring efficient use of advertising spend.- Data-Driven Insights: Leveraged analytics tools (e.g., Google Analytics, Looker studio) to measure key performance indicators—such as CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend)—and made data-backed decisions to optimize campaign performance.- Testing & Experimentation: Developed A/B testing strategies for ad copy, landing pages, and audience segments to systematically improve conversion rates and user engagement.- Reporting & Performance Tracking: Regularly compiled performance reports for internal and external stakeholders, highlighting achievements, insights, and recommendations for continuous improvement. Show less

  • Senior SEM Analyst

    Jun 2021 - Jul 2022

  • Search and Social Analyst

    Apr 2019 - May 2021
• 

  Hunter Fan Company

  Jul 2022 - now

  Promoted to lead analytics for eCommerce business, driving data centralization and AI strategic initiatives- Unified data sources to streamline reporting and uncover actionable insights for strategic decision-making.- Guided AI-driven projects to enhance personalization, product recommendations, and forecasting.Develop comprehensive digital marketing strategies to enhance brand awareness and engagement- Collaborated with C-level executives to ensure marketing plans align with revenue and growth objectives.- Devised integrated campaigns across social, search, and email channels, boosting audience reach and conversion.Align marketing strategies with overarching business goals and market trends- Monitored industry shifts and competitor activities to adapt marketing efforts and maintain a competitive edge.- Regularly revisited KPIs to measure impact and refine tactics based on performance.Oversee media spend and optimize performance for D2C and retail channels- Analyzed campaign data to allocate budgets more effectively and increase ROI across multiple markets.- Applied performance metrics to refine strategies, driving sustained growth in both direct-to-consumer and retail segments. Show less - Strategically Manage Paid Media Budgets: Responsible for overseeing and optimizing budgets for all paid media initiatives, ensuring maximum ROI and strategic alignment with business goals.- Provide Strategic Guidance for Advertising Campaigns: Offer strategic leadership in planning, executing, and optimizing advertising campaigns, enhancing brand visibility and driving impactful results.- Develop Comprehensive Media Strategies for Demand and Conversion: Craft end-to-end media strategies targeting demand generation and conversion through retail and D2C paid media channels, optimizing performance, and driving business growth.- Collaborate with Cross-Functional Teams and External Partners: Collaborate with and build strong partnerships with key stakeholders across marketing, sales, media, agencies, finance, and research to achieve seamless integration and alignment of initiatives.- Stay Abreast of Cutting-Edge Technologies and Strategies: Proactively stay informed about the latest advancements in technologies, strategies, and platforms within the advertising and marketing industry, integrating innovative solutions to drive business growth and maintain a competitive edge. Show less

  • Digital Marketing and Analytics Manager

    Jan 2024 - now

  • Paid Media Manager (D2C & Retail)

    Jul 2022 - Jan 2024