Clint Griffin

Experience

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  The Flagship

  Jan 1993 - Dec 2006

  Oversee creative, write for print, radio and television. This includes strategy and document design including conceptual, creative, strategic and resource management both on a project basis, and overall synergistic marketing of the brand.The Sharks, Tsogo Sun Group, Suncoast Casino, Montecasino, National Car Rental, City of Durban.

  • Art Director / Copywriter

    Jan 1996 - Dec 2006

  • Graphic Designer Hammerhead Design

    Jan 1993 - Jan 1996
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  Clintgriffin.com

  Jan 2007 - Feb 2023

  Managing Director

  Keynote Speaker, MC & Branding Communication Specialist. Focus areas: Web Design, Social Tech, Social Media, Web Development, Corporate Training, Digital Media, Strategy.

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  Vega School

  Jan 2008 - Nov 2021

  As Field Navigator of Visual Communication at Vega I was responsible nationally (4 campuses - Durban, Johannesburg, Cape Town and Pretoria) for the development of curricula. I led the overall vision for the specialisation and guided the development of all course materials. I was also responsible for the delivery of material across all campuses.My role as lecturer on the Durban campus was that of 3rd year Navigator where I worked with exit year students to extend their understanding of the role of visual communicator and the context in which it is a lived experience. During my time at Vega my students won 24 Loerie Awards, 6 Pendooring Awards, 5 Vuka! Awards and 1 D&AD Pencil. Show less

  • Digital Branding and Marketing

    Jan 2013 - Nov 2021

  • Field Navigator, Visual Communication

    Aug 2011 - Jun 2014

  • Navigator

    Jan 2008 - Jul 2011
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  SA Press Online

  Jun 2013 - Apr 2022

  Managing Director

  On- and off-line media monitoring and analysis across South Africa and internationally. We cover 800 publications and offer media analysis, reporting and strategy. We also offer back-search on any topic from any of our publication titles from 2001.Keyword and topic search is provided in an online, searchable archive. Hard copies are also available.

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  Quirk

  Aug 2015 - Apr 2016

  Account Director - Fixed Term Consultant

  I met Neil Vose through a mutual friend and he offered me a consultant position, working out of the tight, fast-paced Quirk (Mirum) Durban Office. I was responsible for Account Management, Planning, Strategy and Conceptual Development for brands in a digital space for consumers and trade. Unilever, Dove, Dove Men+Care, Knorrox, RCL Foods, Simply Chicken.

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  Glenfiddich

  Oct 2015 - Jun 2016

  Professional Speaker

  Addressed Glenfiddich Key Customers at their customer experience events.

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  DigitLab

  Jan 2016 - Mar 2016

  DigitLab Academy - Fixed Term Consultant

  Mike Saunders approached me due to my work with Vega to help him start up an Academy. I jumped at the chance and wrote curriculum and guides for DigitLab Academy in Association with Vega School of Brand Leadership & then facilitated workshops to individuals and corporates.Modules include: Mobile Marketing, Influencer Marketing, Digital Brand Auditing, SEO Fundamentals & Tailored Corporate Workshops.

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  The Hardy Boys

  Apr 2016 - Sept 2016

  Digital Account Director - Fixed Contract Consultant

  Neil Vose from Mirum (Quirk), introduced me to Alan Bell who offered me a position to help The Hardy Boys become a digital agency.A complete Brand Strategy requires both ATL and BTL, including digital components, from USSD to Omni Channel offerings. My job is to ensure a smooth brand experience across all channels including Social, Search, Display, Web, CRM etc, specifically seeking Mobile First solutions.This is especially challenging working in the emerging markets across Africa, where feature phones are dominant and data is expensive.Unilever: Sunlight, Dove, Dove Men+Care, Knorrox, Geisha Soap (Global Agency).Diageo: Star (Ghana). Show less

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  Arc Worldwide

  Oct 2016 - Aug 2018

  Senior Account Director

  Developing strong retail relationships and strategies to take customers from keyboard to real world checkout. Working closely with Facebook and Google, I lead Game digital marketing into 11 countries on the continent.Developed industry-leading campaigns, notably Black Friday 2016 and 2017 which have been turned into Case Studies for both Facebook and Google. Game Stores: Ghana, Kenya, Nigeria, South Africa, Uganda, Tanzania, Zambia, Mozambique, Malawi, Namibia, Botswana.Unilever: Shopper Marketing working across major brands leading them into retail solutions. Show less

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  Tevo

  Aug 2018 - May 2022

  Digital Marketing Lead

  Responsible for guiding and building eCommerce and digital solutions to allow for scale across South Africa, the continent and internationally. Also working closely with major retailers such as Game, Makro, Builder's Warehouse, Pick n Pay, Takealot, Musica, Sportsman's Warehouse.This is driven across multiple channels and touchpoints including Website, Search, Display, Social, CRM, Influencer and Content Marketing.Key drivers are innovation and ROI.

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  Self-employed

  Sept 2019 - now

  Host: Re: Iterate Digital Philosophy

  Digital Marketing Podcast

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  The Sharks (Pty) Ltd

  Jan 2020 - Nov 2021

  Consultant

  Working with the internal marketing team to ensure that The Sharks continue to be world-class innovators.

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  NZRise

  Nov 2021 - Feb 2023

  Business Coordinator
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  Arlo Training Management Software

  Apr 2022 - Jan 2023

  Product Marketing Lead
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  Saturday Creative

  Feb 2023 - Dec 2023

  Digital Director
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  Refinery Marketing & Strategy

  Dec 2023 - now

  Founder

  Communication channels are more complex and niche than ever before. Refinery navigates complexity, and develops communication strategies and marketing toolkits to simplify your needs.