Aditya Chauhan

Experience

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  AREVA T&D

  Jul 2009 - Jul 2010

  Engineer Sales

  A leading global Power Transmission and Distribution firm with operations in 43 countries headquarters at France • Prepared Techno Commercial pitches for major Indian Central Utilities, Power generation clients and Industrial giants like NTPC, Bajaj Hindustan and Jaypee Infrastructure• Formulated business strategies & Outlining deliverable structure for Direct & Channel Sales in Food, Solar & Automobile Industry• Analysed market dynamics & projection based on market trends for industries looking to expand in India Show less

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  MyMartini.in

  Jul 2010 - May 2012

  E-Commerce Project Manager

  A web portal for Martini, a fashion brand with inspiring product line of Apparels⦁ Conceptualised product to market for ⦁ www.mymartini.in⦁ Develop online channel as high revenue generating vertical⦁ Protect and maintain brand consistency and product proposition on digital platforms⦁ Create opportunities for online marketing tie ups for Brand⦁ Ideate and work with cross functional stakeholders (business, operations and manufacturing) to develop an exclusive product range for the E Commerce Channel, delivering greater top lines whilst preserving brand value⦁ Create, manage and report (Google Analytics, Social Insights) digital campaigns⦁ Work with key third party agencies to maintain SEO and Google ad word rankings⦁ Defined the digital acquisition strategy : affiliate program, email, display, co-registration⦁ Created plan for Facebook open graph implementation to promote brand across Facebook⦁ Enabled interlock with the supply chain and ecommerce operations to create an exclusive distribution channel for E Commerce Show less

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  Style My Way

  Jun 2012 - May 2015

  Co-Founder

  StyleMyWay.com, was an online event-based flash sales, members-only portal where members could buy a wide selection of International brands. As co-founder, I helped build a world-class Ecommerce platform from the ground up. In 20 months, we went from an idea on a whiteboard to a portal executing 100+ orders daily, all with no external financing.Web Archive Link :www.stylemyway.com⦁ Owned the entire product development lifecycle i.e. defined the product roadmap, gathered requirements, created use case scenarios, established user experience guidelines, conducted usablitiy study and released⦁ Complete ownership of startup with particular interest in Business Development, Customer Success, Marketing, and Operations⦁ Oversaw the growth from 2 to 24 employees⦁ Tactical and day to day working for the business including procurement and operations⦁ Remove team impediments on a daily basis to enable the team to deliver on the sprint goals⦁ Develop and follow agile methodologies⦁ 360 degree marketing strategy(both digital & offline) ⦁ Establish partnerships with various firms present in the Ecosystem(Banking, Online Cab, Ticket booking) etc for cross marketing of products⦁ Negotiate bulk buying prospects and consignment deals with various vendors and manufacturers Show less

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  RUBICON E RETAIL

  May 2015 - Oct 2019

  Rubicon E Retail, owns brands for Urbanized Handcrafted Lifestyle Utility & Fashion Goods created by artisans and craftsmen. The company endeavors to bring the artisans to the forefront of the value chain and connect them directly to the end-customers through its various sales and marketing channels namely E Commerce, Retail and Exports.⦁ Responsible for providing cross functional leadership to formulate business strategy and translate it into cohesive execution⦁ Managing 50 people team operations, selling, marketing & delivering personal Fashion & Home Décor while chasing performance, ROI and efficiency⦁ Formulate the product road map, create requirement specifications and drive the development cycle⦁ Developed and Launched the global B2B web Portal for the brand ⦁ www.stylemyway.com⦁ Created and executed the go-to-market product strategy for Europe and Middle East⦁ Global marketing strategy and plans to build customer awareness and increase sale profits⦁ Represent the organisation on various national and international forums like NASSCOM, FICCI, EPCH⦁ Competition Analysis/Market survey and adjusting plans/execution⦁ Drive conversion improvements across all aspects of the sales funnel - from channel optimisation, to marketing messaging, and conversion rates⦁ Responsible for sales and marketing analytics spread across categories⦁ Balance customer retention and acquisition to both maximize the lifetime value of existing consumers while increasing the customers base⦁ Complete communication plan through various channels like website, social media, newsletters, agencies⦁ Managed sales and marketing analytics spread across categories Show less ⦁ Oversaw and managed the migration of stylemyway.com from flash sales website to brand of lifestyle handcrafted products⦁ P&L of the E-Commerce channel; accelerate revenue and profit growth ⦁ Overall digital marketing strategy - including Paid, Search, Display, Affiliate, Email, SMS, Facebook Advertisement, Push Notifications and SEO, etc.⦁ Increased Sell through rate by optimizing operations with marketplace partners and shifting operating models⦁ Formulating the business plan ensuring Best Customer Experience Online & Offline⦁ Monthly reports on digital marketing portfolio⦁ Allocate budgets to different channel and assess performance with Key Performance Indicators⦁ Onboard sellers from manufacturing clusters⦁ Evaluate user flow to revisit the designs to enhance user experience⦁ Seasonal campaigns and brand aesthetics across digital channels Show less

  • Global eCommerce Lead

    Dec 2017 - Oct 2019

  • Head Of Digital

    May 2015 - Dec 2017
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  Bugaboo

  Dec 2019 - Jun 2021

  Ecommerce Manager
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  Kimberly-Clark

  Jul 2021 - now

  Ecommerce Manager