SG McDuff

Experience

• 

  Vanderbilt Off-Broadway

  Mar 2015 - Mar 2016

  Publicity Co-Chair

  -Designed, ordered, and strategically distributed publicity materials for Vanderbilt Off-Broadway's productions-Managed Vanderbilt Off-Broadway's social media presence, created the VOB Instagram account.-Organized social media advertising campaigns for VOB productions-In charge of conceptualizing, designing, and ordering all Vanderbilt Off-Broadway merchandise, including show shirts, season shirts, stickers, and small gifts for org fairs

• 

  FitzMartin

  Jun 2016 - Dec 2017

  -Managed the FitzMartin social media accounts, blog, and emails-Coordinated blog posts and content offers for digital inbound marketing campaigns-Managed content in FitzMartin's CRM system-Oversaw FitzMartin's digital strategy -Helped develop and execute several inbound marketing campaigns-Generated content for FitzMartin social media accounts and the FitzMartin blog-Conducted website testing, keyword research, and competitive audits -Aided with the launch of two websites, post-production for a commercial, and a market research consulting engagement.

  • Social Media Coordinator

    Aug 2016 - Dec 2017

  • Account Executive Intern

    Jun 2016 - Aug 2016
• 

  De Neuville

  Sept 2016 - Dec 2016

  Marketing and Operations Intern

  -Updated and created content for de Neuville's social media accounts-Created graphics for posters, fliers, and online advertising-Acted as a translator for English-speaking customers-Helped organize and keep track of merchandise shipments-Packaged and filled out orders for clients

• 

  Vanderbilt Off-Broadway

  Mar 2017 - Apr 2018

  President

  -Oversaw the day to day operations of Vanderbilt Off-Broadway-Communicated Vanderbilt Off-Broadway's vision and goals, both short-term and long-term, across the entire organization and worked to create a culture that reflects these goals and vision-Introduced an additional production to the 2017-2018 season, worked to craft a budget, assemble an artistic board, rent performance and rehearsal spaces, and create a comprehensive marketing campaign for the performances

• 

  Discovery Communications

  May 2017 - Aug 2017

  Corporate Education Partnerships Intern

  -Aided with development and execution of virtual field trip video shoots, online interactive modules, and classroom lesson plans-Crafted social media posts for a wide variety of corporate partnership programs, including partnerships with the Tiger Woods Foundation, Siemens, Jackson, the United States Tennis Association, and the National Football League-Wrote copy for program websites, marketing materials for new programs, and emails sent to Discovery Education Network members

• 

  Broadway.com

  Jun 2018 - Aug 2020

  -Traffics all ad placements for Broadway.com, working with several different agencies to source ad materials and tracking tags -Builds and sends all Broadway.com email blasts-Provides extensive reporting and analytics on Broadway.com weekly ticket sales, ad performance, and email performance. -Maintained ad sales reports-Assisted Broadway.com and Broadway Box marketing teams in creating and executing marketing campaigns-Created email marketing campaigns to strategically increase subscriber engagement and ticket sales-Assisted with Broadway.com and Broadway Box video and photo shoots-Supported Broadway.com editorial team with content creation and press event coverage

  • Account Coordinator

    Aug 2018 - Aug 2020

  • Marketing and Editorial Intern

    Jun 2018 - Jul 2018
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  Blue Apron

  Aug 2020 - Nov 2021

  Email Marketing Specialist

  -Builds, tests, and sends email campaigns, utilizing dynamic content and a/b testing to optimize engagement.-Manages Blue Apron's automated email, push notification, and in-app notification journeys-Provides weekly reporting and analytics on all owned marketing campaigns-Traffics web and mobile marketing banners on Blue Apron's website and in the Blue Apron app

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  TodayTix Group (TTG)

  Nov 2021 - now

  CRM Marketing Manager