Sreekumar P

Experience

• 

  Marksearch Solutions Pvt Ltd

  Dec 2004 - Dec 2006

  Creative designer

  Defined navigation, user workflows and layouts focusing on usability for survey tools for brands like HP, Dell, Compaq etc. Developed wireframes, interface mockups, and page prototypes. Planned and executed usability testing, incorporated user feedback into final product design. Designed mock ups of UI layout and created assets for use in multiple shipped titles.Boosted clients' product, service, visibility and/or event projected revenues fourfold or more.

• 

  DQ Entertainment

  Dec 2006 - Mar 2009

  Sr. Creative Designer

  Created multiple effects animation for game and shop items, enhancing game play and boosting. Sourced or created 2D elements to animate based on needs of script. Animated Scenes and delivered final videos after consulting with creative lead. Improved design and motion graphics skills through practice and direction from creative leads. Textured, rigged, and animated 2D characters in Adobe Flash and conducted testing using Autodesk Maya for mobile gaming and animation series. Collaborated with managers, designers, editors, and out-of-state developers. Verified and understood Storyboards, Character and Background designs. Created animation outputs using scripts and storyboards tailored towards specific series and requirements. Show less

• 

  EY

  Nov 2011 - now

  I am a Google-certified UX designer with a passion for creating exceptional user journeys that delight users. Currently, I lead EY's Global Web Marketing team, where I am responsible for ensuring that our company website provides meaningful user experiences. My focus is on maintaining the website's reliability, usability, and accessibility at the highest level. In my role, I collaborate with content creators and UX experts to plan and design the optimal experience for our audience.I played a pivotal role in the transition from the old AEM platform to the new cloud-based one. My responsibilities included identifying the right approaches, pinpointing issues and challenges, and conducting testing to determine the best approach or workaround for a smooth transition. Throughout this process, I worked closely with global and regional stakeholders, as well as the technology and development teams. I acted as a bridge between the transition team and these groups to ensure the transition was executed effectively. Show less  I have been promoted to Assistant Manager, and my primary duties involve providing project management oversight to ensure the timely launch and coordination of client campaigns with both internal and external teams. I manage the on-time delivery of website, email, and print promotions, leveraging my thorough knowledge of design and layout, typography, color management, strategic planning, and effective communication.I am responsible for communicating project direction and deadlines to internal and external stakeholders, as well as managing creative and marketing submissions, revisions, comments, and approvals. As a subject-matter expert, I am accountable for overseeing projects that encompass digital and production aspects, ensuring the effective utilization of all resources. This includes estimating, negotiating, and executing recommendations for clients.Additionally, I direct workflow, communicate with the team, and provide guidance and mentorship to my direct reports. I also supervise graphic designers, providing specifications for design and production. Show less As a digital designer, I leveraged social media platforms to launch digital designs aimed at increasing awareness for our organization and events. I proactively collaborated with the internal team, articulating creative ideas to ensure that our graphic solutions were consistent with brand and style guidelines. My work included creating motion graphics to clearly and visually illustrate concepts, thereby enhancing understanding.Furthermore, I was involved in all aspects of the animation and video production pipeline, where I introduced time-saving efficiencies and best practices to optimize our processes. Show less As a print designer, I was responsible for creating and adapting print designs, including recoloring and scaling artwork. I specialized in designing prints that featured seasonal colors and intricate techniques. My role involved researching global, domestic, and competitive markets to identify new trends and techniques in print design.In addition to my design responsibilities, I ensured that our digital content was cross-browser and cross-platform compatible, always adhering to the unique brand essence of each client by utilizing the latest technology and artistic trends.I also played a key role in event support, handling the end-to-end design requirements for various materials such as flairs, badges, posters, and background drops. Show less

  • Associate Manager: Digital marketing

    Feb 2022 - now

  • Assistant Manager: Digital marketing

    Oct 2019 - Feb 2022

  • Senior Associate: App designer

    Jan 2012 - Sept 2019

  • Print Designer

    Nov 2011 - Dec 2011