Stacy Schweizer

Experience

• 

  Study Breaks

  Jan 2004 - Jan 2007

  Editor in Chief

  As editor in chief, I managed more than 15 writers, designers and photographers. I also wrote feature stories for print and the magazine’s website, www.studybreaks.com; assigned and edited all stories; led weekly editorial meetings; and interviewed and hired new staff members. In addition, I organized and implemented a redesign of the publication that included the creation of 12 innovative new sections for the magazine.

• 

  St. Louis Jewish Light

  Jun 2004 - Aug 2004

  Editorial Intern

  - wrote front- and third-page features for the weekly issues

• 

  Texas Architect Magazine

  Jun 2005 - Jul 2005

  Editorial Intern

  - Wrote feature articles pertaining to upcoming architectural projects for each issue- Designed and laid out feature pages using InDesign

• 

  SourceMedia

  Sept 2007 - Jul 2010

  • Write weekly practice management column entitled, "In the Game," featured on www.Financial-Planning.com• Contribute daily industry news stories to www.Financial-Planning.com• Conceptualize and write features on personal finance, client-centric and practice management topics• Copy edit articles for structure, flow, AP style and fit• Manage flow of monthly deadlines• Organize and manage story list for each issue • Create edit requirements using ad page count to generate editorial map for each issue• Coordinate with freelance writers and editors to collect and process invoices in a timely manner• Travel regularly to industry conferences to meet with sources and learn more about the industry• Organized 2008, 2009 Independent Broker-Dealer surveys; including creation of survey, coordination with 92 financial firms, data compilation into 18 pages of spreadsheets; wrote six-page feature Show less As Associate Editor, I continued to write longer and more extensive personal finance stories, both for each print issue and for Financial-Planning.com. In this position, Ialso began to take on much more of a management role among the staff. I was managing the flow of deadline each month. This started on the first day of each cycle, when I organized the story list and ran through it with the entire staff to plan what would go in the next issue. During close, I was in charge of getting each and every story through the process of layout, copy editing, fitting and shipping. Show less As Staff Writer, I began writing breaking industry news stories for our website, Financial-Planning.com. Some days I was writing up to eight or nine stories each day, increasing traffic significantly to our site. I was also writing short front-of-the-book stories for our monthly print publications, reporting on new industry research and interviewing the best and brightest in financial services. I also was responsible for the 2008 Broker-Dealer Survey which consisted of contacting more than 100 independent broker-dealer firms regarding an exhaustive list of research from the prior year. This project was completed in the June issue featuring 18 pages of charts and a six-page feature where I interviewed top minds in the advisory industry. Show less

  • Deputy Editor

    Apr 2009 - Jul 2010

  • Associate Editor

    Sept 2008 - Mar 2009

  • Staff Writer

    Sept 2007 - Sept 2008
• 

  Sauce Magazine

  Jul 2010 - May 2013

  • Managing Editor

    Aug 2011 - May 2013

  • Senior Editor

    Jul 2010 - Aug 2011
• 

  Nestlé Purina North America

  May 2013 - now

  As the Digital Strategy and Content Manager of LatAm, I worked with media agencies, brand marketers and social media platform partners across 12 countries to increase the effectiveness of Purina’s digital marketing throughout Latin America to achieve results that exceeded CPG benchmarks. I increased investment in key paid channels, eliminated wasteful spending, reshaped media plans to adhere to best practices, drove brand objectives through best-in-class content and developed a model for e-commerce asset creation that strategically repurposed resources across countries. I also worked with internal and external partners to determine how digital products and experiences could provide critical opportunities on our Latin American digital roadmap as well as a strategy for how to activate them in key countries. Show less

  • Senior Digital Product Manager - Growth + Ecosystem

    Dec 2022 - now

  • Senior Manager - Head of Product, Petfinder

    Jul 2021 - Mar 2023

  • Digital Product Lead, Growth - Petfinder

    Aug 2020 - Jul 2021

  • Digital Product Lead - Petfinder - Content and Community

    May 2019 - Aug 2020

  • Digital Strategy and Content Manager, Latin America

    Mar 2018 - May 2019

  • Lead Social Media Manager

    Mar 2015 - Mar 2018

  • Community Manager

    May 2013 - Mar 2015