Hashem Alhmoud

Experience

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  Dhifaf Baghdad Cosmetics Center

  Jan 2015 - Jan 2016

  Assistant Brand Manager

  Analyzed and reported daily and monthly sales through data collection from the sales team and collecting feedback and insights. Communicated brand performance to brand HQ. to provide clarity and direction as well as resolve and prevent future problems. Analyzed consumption and shipment data and compared results to fulfill objectives to assure the effectiveness of marketing campaigns. Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters Show less

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  Shadan Trading Agencies

  Jan 2016 - Jan 2018

  Account Manager

  ● Efficiently planned and allocated resources for upcoming projects in the pipeline, ensuring optimal utilization and alignment with project requirements, timeline and client requirements● Contributed to the development of tendering proposals, showcasing a strategic approach in securing diverse range of projects● Handled key accounts requirements and Participated in project management activities across the project lifecycle, from inception to closing● Acted as a liaison between clients, vendors, and third parties, facilitating transparent communication, resolving conflicts, and ensuring all contractual obligations were met● Maintained strong relationships with key clients, ensuring their requirements were met throughout the project, resulting in high levels of client satisfaction and participated in increasing the average order value and customer value Show less

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  Injaz supply & distribution company

  Jan 2018 - Jan 2019

  ● Brand Management Training and Implementation: Received extensive training at Unilever headquarters on 16 brands and products, mastering best practices for comprehensive brand management. ● Sales and Distribution Oversight: Monitored and managed day-to-day sales and distribution activities for multiple brands, aligning with sales and volume targets. Achieved an impressive 88% of the sales target and 82% of the monthly distribution target within the initial three months.● Data-Driven Performance Analysis: Conducted extensive data collection and analysis for 16 brands, providing detailed performance reports to HQ for effective financial decision-making and forecasting. Leveraged insights to monitor and optimize marketing campaigns, ensuring optimal stock levels and maximizing ROI.● Market and Competitor Analysis: Conducted regular market visits to gather data on competitor activities, refine product pricing, and adjust market positioning. Utilized insights from these analyses to contribute to strategic market planning and enhance brand positioning.●Workflow Optimization: Managed the development of an automated Excel system with interactive dashboards, resulting in a 7-10 hour reduction in weekly workload. Improved workflow efficiency and data management for better decision-making and operational performance.● Strategic Planning and Execution: Planned and executed monthly targets by category and sales channels, demonstrating a deep understanding of the dynamic FMCG landscape. Developed and managed annual marketing plans, contributing to an increase in market share over a nine-month period.● Product Launch and Branding: Provided in-depth product knowledge, Point of Sale Materials (POSM), and competitor insights essential for successful product launches. Designed presentations and infographics to visually convey brand performance, identify key metrics, and highlight areas for improvement. Show less ● Planned the achievement of monthly targets by category and sales channels, showcasing a keen ability to navigate the dynamic FMCG landscape and client goals● Contributed to strategic market planning by leveraging insights from regular market visits, competitor analysis, and channel-level pricing leading to an increase in market share over the period of 9 months● Provided in-depth product knowledge, Point of Sale Materials (POSM), and competitor insights crucial for effective product launches, fostering a comprehensive understanding of the market to strategically position the respective brands● Designed presentations and info-graphics for business reviews to visually convey brand performance, to identify key performance metrics, trends, and improvement areas● Implemented brand practices and strategies in alignment with global brand's values, mission, and overarching goals, contributing to the enhancement of the brand's image and reputation Show less

  • Brand Manager

    Jan 2018 - Jan 2019

  • Assistant Brand Manager

    Jan 2018 - Jan 2018
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  GoodWood Maintenance

  Oct 2019 - Mar 2020

  Brand Manager

  ● Managed digital marketing strategies for NUUN, enhancing the company’s online presence through targeted optimizations of the website and social media platforms. Drove significant increases in website traffic and sales by implementing effective digital marketing campaigns.● Designed and executed comprehensive annual marketing plans, consistently achieving over 90% of monthly sales targets across all channels. Strategically aligned marketing activities with business objectives to maximize revenue and market impact.● Leveraged advanced data analytics to monitor and elevate campaign performance. Applied insights to refine marketing tactics, resulting in a 4% reduction in product costs and improved ROI through optimized resource allocation.● Performed in-depth competitor analyses to fine-tune market positioning and support informed strategic decision-making. Identified market trends and opportunities, enhancing the company’s competitive edge and driving more effective marketing strategies. Show less

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  Elite Dates

  Jul 2021 - now

  Marketing and Branding

  ● Strategic Brand Development: Launched and established Elite Dates, managing all aspects from sourcing and supply chain to market expansion. Develop and execute a comprehensive brand strategy to position the product distinctively in a competitive market.● Performance Marketing Execution: Implemented targeted digital marketing campaigns across social media, search engines, and email channels. Utilize performance metrics and A/B testing to optimize campaign effectiveness, significantly boosting online visibility and direct-to-consumer sales.● Data-Driven Insights: Leverage analytics tools to monitor key performance indicators (KPIs) such as customer acquisition cost (CAC), customer lifetime value (CLV), and return on advertising spend (ROAS). Use these insights to refine marketing strategies, optimize ad spend, and enhance overall campaign performance.● Revenue Growth & Market Penetration: Drive revenue growth through strategic market positioning and innovative product offerings. Successfully expanded into local and regional markets, increasing market share and brand recognition.● Operational Efficiency: Streamline logistics and supply chain processes, achieving a reduction in product costs. Enhancing warehousing and packaging practices to improve product quality and customer satisfaction.● Brand Positioning & Optimization: Continuously adapt and optimize branding and marketing strategies based on market research and competitor analysis. Enhance product appeal and perceived value through strategic positioning and targeted promotional activities. Show less