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Sanju Murthy

Sanju Murthy

Sales and Marketing Intern

Followers of Sanju Murthy2933 followers
location of Sanju MurthyBengaluru, Karnataka, India

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  • Timeline

  • Skills

    Microsoft excel
    Marketing communications
    Customer engagement
    Leadership
    Reactivation
    Market research
    Public relations
    Retail
    Customer base
    E-commerce
    Online marketing
    Management
    Advertising
    Problem solving
    Customer service
    Strategy
    Marketing research
    Fashion
    Oral communication
    Team management
    Analysis of Marketing Campaigns
    Email Marketing
    Optimove Automation
    Optimove Marketing Automation
    Oracle Responsys
    Research
    Silverpop Engage

  • About me

    Armed with an MBA in Marketing from Mysore University, my recent tenure at Myntra as an Associate in Platform Retention sharpened my expertise in customer loyalty strategies. Our team excelled in elevating category-level retention, utilizing skills in SQL, A/B testing & campaign performance analysis. My commitment to marketing excellence is rooted in a solid educational foundation and a proven track record with Head Digital Works and Rapido. Harnessing tools like Optimove and CleverTap, I've successfully automated lifecycle campaigns and boosted engagement, directly contributing to sustained customer retention and traffic uplift.

  • Education

    • Discshop Svenska Näthandel AB

      2015 - 2017
      Master of Business Administration (MBA)

      Marketing

    • San Bernardino County

      2012 - 2015
      BBM

      Marketing

    • Mahajanas junior college, mysore

      2010 - 2012
      PUC

      Business, Accounts & Statistics

  • Experience

    • Central Test

      Jul 2016 - Sept 2016
      Sales and Marketing Intern

    • Rapido

      Apr 2017 - Oct 2020
      Campaign Specialist

      AB Testing, Customer Journey, Loyalty program & Customer discounting, managing day to day rides and analysis of why rides fall and address the issue

    • Head Digital Works

      Oct 2020 - Mar 2022
      Communications Specialist

      1. Retaining customers from churning2. Segmenting Market, Market Mapping and Behavior Analysis2. Planning and Analysis of Campaigns3. Automate the Life cycle campaigns 4. To run engagement campaigns to uplift traffic5. Planning promotions6. Proof reading templates and T&Cs 7. Have worked on CRM Tools like Optimove, Clever Tap, Silverpop

    • Myntra

      Apr 2022 - Sept 2023
      Associate - Platform Retention

      Customer Retention, Category level retention, Store planning, Running SQL queries, AB testing, Campaign performance analysis

  • Licenses & Certifications

    • Clevertap Certification

      CleverTap
      Nov 2019

    • Discover new avenues

      Young India
      Jan 2015

    • Feel Employable

      CLHRD
      Oct 2014

  • Honors & Awards

    • Awarded to Sanju Murthy
      Best Employee Rapido Bike Taxi Sep 2020 Recognised for Zero error in work
    • Awarded to Sanju Murthy
      Best Employee Rapido Bike Taxi September 1, 2020 Recognised for Zero error in work