Peter Cornwall

Experience

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  British Airways

  Aug 1977 - Dec 1983

  Graduate Trainee/Commercial Officer Overseas Division

  On completion of graduate trainee program, worked in various locations overseas in an operational capacity: acting as a load master & flight planner.

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  Britannia Airways

  Dec 1983 - Jan 1986

  Sales Manager UK

  Exercised full P&L responsibility for the sales of the airline's total seat capacity to a mix of tour operators & ad-hoc charterers

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  KLM/Northwest Airlines/Air UK

  Jan 1986 - Jun 1999

  Initiated & completed the process of meshing three previously separate organisations with strong power and role cultures, building an integrated commercial organisation of 190 people with £750m in revenues in 1999. Restored strategic momentum, turning KLM into a vigorous market leader in key market segments including Leisure, Corporate andMarine, delivering sustainable earnings on a turnover, which grew from £75m in 1988/9 - £250m in 1993/4.

  • Commercial Director UK&I

    Jan 1994 - Jun 1999

  • Head of Sales UK& I / MD IAS

    Jan 1986 - Jan 1994
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  (Sabre) GetThere

  Jun 1999 - May 2001

  VP Sales & Marketing International

  Recruited to implement a key business imperative, that of translating the undisputed market leadership of GetThere in US B2B online travel procurement, into an international context. Executed full P&L responsibility, matching resources with the operating environment to achieve a profitable congruence, based on installations in 16 countries, and revenues approaching £21m.

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  Convergys Corporation

  May 2001 - Sept 2004

  SVP Sales & Marketing International

  Recruited into the executive leadership team of Convergys, a member of the S&P 500 and Fortune 1000, and a global leader in HR outsourcing and employee engagement. Built the International commercial organisation, executing sole revenue responsibility, and in alignment with both subsidiaries and strategic partners including Deloitte, generated £59m in revenues from private and public sector contracts, growing the Convergys HRO brand to be the second most widely recognised in EMEA after Accenture.

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  American Express Business Travel Services

  Sept 2004 - Nov 2007

  Senior Director Multinational Account Management EMEA

  Recruited into Amex` to join a global change initiative aimed at aligning people, process and technology initiatives more closely with the company`s business strategy and vision, as well as customer needs.Success was measured in 2006/7 by an improved sales and account management performance, enabling a stronger connection with profitable customers, resulting in a record 96% customer retention and margin improvements of 6% on incremental sales of $24 million.

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  StarCite

  Nov 2007 - Jul 2010

  VP Business Development EMEA

  Recruited by PE shareholders, TPG and Norwest, to build and execute the commercial strategy from the ground up, for the EMEA division of StarCite, a leader in the $multi-billion online marketplace for corporate meetings, events and travel.Results were delivered at both a business and human capital level, generating £27m in revenues and brand prominence in 2008.

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  At a global travel organisation

  Jul 2010 - Jan 2012

  Interim Director of Marketing GGG

  Appointed to an interim leadership role in GGG, the global market leader in the provision of specialist travel & risk management services to the marine, offshore & cruise industries, & charged with regenerating the Group's marketing operation.By developing and exploiting mismatched organisational competencies faster than the competition, we regenerated the Group's marketing operations through closer integration with Sales, improved targeting and optimising resources, resulting in increased brand awareness & exposure, and a 48% increase in qualified leads (aligned to a 8% increase in top-line revenues). Show less

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  NHS England

  Feb 2012 - Feb 2016

  Interim Transformation Program Director

  Appointed to support transparent, commercially sustainable business modelling, development and operational delivery across existing and potentially new services (where financial & clinical viability have been tested using agreed processes & within stipulated timeframes). Responsible for helping acute & community trusts to significantly shape and drive ambitious growth strategies. Leading on high profile tenders for integrated patient care and transformation projects, ranging from implementing new commercial models, through supporting organisations to reconfigure services and SOPs, to transitioning services to community care.• Designed & delivered a Directorate-wide strategic framework for innovation and commercialising services & infrastructure at Nottingham University Hospitals Trust, including pharmaceutical manufacturing, clinical trials, environmental sampling & monitoring, and resulting in 25% income growth to £5.7m & a diversified funding base, helping to address funding gaps & support investment into new income generating activities and capital projects• Successfully led the £30m tender response for integrated offender health care services in Hertfordshire/Bedfordshire for a syndicate including Hertfordshire Community NHS Trust & Lloyds Pharmacies• Working collaboratively across Somerset & Taunton Foundation Trust and with key strategic partners developed the service pathway and led the winning bid response for a £75m integrated ambulatory care tender for Somerset. Show less

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  Change Highway

  Mar 2016 - now

  Interim Associate Director New Business Development

  Recruited by the General Partners to create and implement the commercial strategy for a targeted £70m roll-up acquisition programme of agents and tour operators operating in the UK Luxury Travel Market.

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  THE VINEY AGENCY

  Nov 2020 - now

  Writer

  Having published my first novel - Expiry Date - a Low fantasy featuring restless gods, angling and ornithophobia (https://amzn.to/3ivCVUi) I am currently researching a second novel.