Karen Thorne

Experience

• 

  Sears

  Jun 2006 - Jul 2013

  I was the immediate Supervisor of a team of 10 direct reports and was a store key holder. I developed engaged associates throughout the retail store by utilizing leadership skills, workforce management, and integrated operational and action plans. I forecasted the weekly schedule accordingly to optimize the use of staffing and resources. I managed the merchandise and signage display to maintain the image and ideas of the company. I assisted Human Resources with talent acquisition, coached and trained new and existing employees, and help build culture and team spirit throughout the store. Show less

  • Softlines Lead (Supervisor)

    May 2010 - Jul 2013

  • Merchandise and Customer Assistant/Cashier

    Jun 2006 - May 2010
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  ServerLIFT Corporation

  Jul 2013 - Jan 2014

  Marketing & PR Specialist

  As the Marketing & PR Specialist, I created the Guest Blogger Outreach Program that resulted in 6 new company partners within the technology industry. I increased the company's keyword rank search and traffic through SEO/SEM optimization, tags, classifications, and metadata on the website. I created graphic images and content to improve website traffic, social media attention, and brand awareness. I handled all social media handles, branding, public relations, email marketing, lead nurturing program, the corporate newsletter, press releases, and search engine optimization. Show less

• 

  Carl Warren & Company

  Feb 2014 - Jun 2021

  As the Marketing Coordinator, I work alongside our Chief Marketing Officer and implement marketing strategies to increase brand awareness in the risk management industry specializing in Third-Party claims administration. I collaboratively work on marketing campaigns with the Business Development and Client Services groups by designing unique collateral graphics and content. I also handle the public Request for Proposal (RFP) process and write formal business proposals for prospects and clients. I ensure the company's marketing budget is on track for the year and forecast projects to meet deliverables. I handle and manage conference/tradeshow logistics to include registration, exhibition, and sponsorship as well as website content, design, social media, newsletters, public releases, and marketing collateral. I assist the Human Resources Department with collateral design and am a member of the Wellness Committee, in which I handle and design quarterly wellness newsletters. Show less I help increased brand awareness through digital marketing such as social media, SEO, email marketing, and B2B networking. I worked alongside the Marketing Manager and Chief Marketing Manager to help redesign the company's website. I initiated the CRM reorganization of Salesforce to produce accurate data and results. I tracked, compiled, and distributed statistical information such as Marketing Budget, Sales, Target Opportunity Pipeline, and Conference and Tradeshow management. I supported Marketing Business Development and Executive Teams to achieve company marketing and sales goals. Show less

  • Marketing Coordinator

    Jul 2018 - Jun 2021

  • Sales Marketing Assistant

    Feb 2014 - Jul 2018
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  Venbrook

  Jun 2021 - now

  Marketing Manager

  As the Marketing Manager of Venbrook, I help create, implement, and oversee marketing initiatives and communications that align with the commercial P&C insurance, wholesale, and claim services industry. I promote our company’s brand and support various divisions within the organization. I develop marketing and content strategies that target varied audiences to support growth and increase lead generation and brand recognition. I manage and execute marketing campaigns, events, conferences/tradeshows, client-facing online materials, and any marketing collateral. In addition, I analyze and refine any campaign management to yield better results and ROI. I manage vendor relationships to ensure all projects are completed promptly and within the allocated budget. I work alongside our Chief Marketing Officer to support brand initiatives, integrity, communication, and standards across various marketing channels. I help drive and support marketing activities with the business development team. Show less