Elena Sadaylo

Experience

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  Seneca College

  Aug 2015 - Apr 2016

  *Support the academic development of students by assisting them in understanding key concepts within a specific subject*Aid students with their personal growth and development through friendly interaction and encouragement *Provide Seneca students with assistance to help them successfully start a new semester*Help Seneca Students to resolve timetable and credit transfer issues

  • Peer Tutor

    Aug 2015 - Apr 2016

  • Office Assistant

    Aug 2015 - Sept 2015
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  The Aber Group

  May 2016 - Aug 2019

  Client portfolio: AMEX, CAA Manulife, George Brown College, Canadian Marketing Association, Shaw Festival, Arthritis Society, Red Canoe, Educators Financial Group, TRIECBuilt innovative and practical paid digital strategies designed that achieve client goalsAssisted clients with the process and insights to drive meaningful business outcomesAnalyzed qualitative and quantitative data to make insights-driven decisionsManaged client interactions as it pertains to operations, optimization, and strategyFostered lasting relationships with digital partners and media vendorsManaged junior staff to ensure flawless campaign execution Show less Performed media research, competitive analysis, and production of media plansOptimized campaigns to continiously improve in the resultsAnalyzed campaign performance to develop strategic recommendationsPost-campaign client debriefing through calls or in-person presentationsDay-to-day client relationship management, consulting and supportTeam management and intern trainingClient portfolio: Amex Affiliate Program, Amex Merchant Services, Amex Travel Insurance, George Brown College, Canadian Marketing Association, Educators Financial Group, Chefs’ House, Ontario Colleges Information Fair Show less Set up paid digital campaigns in the demand side platformsCoordinated trafficking, ad serving and conversion trackingBuilt robust reports for campaign performance monitoring and analysisCreated ad copy for direct-response and awareness digital campaignsCoordinated an affiliate partner program for a financial clientCommunicated and coordinated media buys with vendorsClient portfolio: Amex Affiliate Network, Amex Merchant Services, Amex Travel Insurance, Q9, TechnoServe, Educators Financial Group Show less

  • Digital Account Manager

    Jan 2019 - Aug 2019

  • Digital Account Strategist

    Oct 2017 - Dec 2018

  • Digital Account Coordinator

    May 2016 - Sept 2017
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  TELUS

  Sept 2019 - Sept 2022

  - Owned end-to-end marketing strategy for koodomobile.com, positively contributing to the corporate scorecard targets- Conducted qualitative and quantitative customer research to identify pain points and opportunities for the improved purchase experience on the website- Supported the commerce platform team with the product roadmap and prioritization, identifying backlog opportunities, researching business requirements, and sizing the value- Led Adobe Target personalization efforts, supported web experience testing and custom journey development for marketing campaigns- Drove insights for web analytics on journey fallout points, product performance, and other conversion trends- Led web go-to-market strategy for marketing campaigns and product launches- Ensured effective merchandising of the products and seamless fulfillment of web orders Show less -Owed national full-funnel digital advertising strategy for the Koodo brand-Led the onboarding and implementation of Adobe and Google stack platforms, enabling advanced tracking, attribution, and audience building-Managed relationships with phone manufacturers (Apple, Google, Samsung) and developed high-converting co-branded phone launch campaigns-Improved Koodo's lower-funnel conversion efficiencies by 30% over the pandemic-Stood up digital marketing efforts for multiple business units across the organization-Launched SEO for the brand, leading the initial audit of the website and securing internal resources to establish the ongoing SEO practice-Launched email prospecting efforts for Koodo, supporting email lead capture strategy, creative and audience strategy Show less

  • Senior Manager, Web Strategy and E-commerce - Koodo Digital

    May 2021 - Sept 2022

  • Digital Marketing Manager - Koodo

    Sept 2019 - May 2021
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  TELUS Digital

  Sept 2022 - Jun 2024

  Sr. Product Manager - B2B Research & Learn Experience

  - Responsible for the product vision, building organizational support and understanding ofthe strategic direction of the product to achieve the business outcomes- Defining a tangible product roadmap, actively managing the product backlog, iteratingand prioritizing based on feedback and value- Developing business cases, ensuring the right requirements and features are prioritizedand delivered end-to-end on time and on budget- Actively collaborating with cross-discipline SMEs spanning research, visual design, UX,content strategy, analytics, dev, QA to bring the product vision to life- Productively collaborating with a diverse group of cross-functional partners andstakeholders, planning and delivering on interdependent roadmaps and technologyinvestments- Promoting strong agile principles and mindset across the delivery team Show less

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  Goeasy Ltd.

  Jun 2024 - now

  Senior Manager, Mobile and Digital Applications