
Alexander Grimstad
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About me
Smood Criminal at Smood Social
Education

University of Colorado Boulder
2004 - 2008Bachelor's Strategic Advertising, French, BusinessActivities and Societies: Phi Kappa Psi Fraternity -Bachelor's Degree in Strategic Advertising-Minor Degree in Business French-Classes in Business and Economics

Fudan University
2009 - 2009Master level Gründerskolen - Norwegian School of Entrepreneurship, Shanghai and OsloActivities and Societies: Elected Student Representative. -Studies of entrepreneurship and Chinese business life; -Internship with Chinese pharmaceutical company, Allist Pharmaceuticals, Inc. working with business development and marketing.
Experience

Doosan
May 2006 - Aug 2006Summer position-Researched and wrote Moxy's (now part of Doosan Group) official history-Marketing-Sales-Shipping-Customer service

Wonderland AS
May 2007 - Aug 2008Summer- and part time positionMarketing: digital, retail and everything in between.

Dish Publicity
Aug 2007 - Dec 2007Fall InternshipPR for restaurants in Denver and Boulder.

Crispin Porter + Bogusky
Jan 2008 - May 2008Spring InternshipAccount management for American Express. Worked on the launch of American Express OPEN and "Plum Card" for small businesses in the U.S. Also did work on the Nike and VW accounts.

AMGCom
Feb 2009 - Feb 2010FounderHelped companies grow with digital marketing.

Allist Pharmaceuticals
Mar 2009 - May 2009Marketing InternMarketing internship for Chinese pharma startup.

Fennek & Friends
Nov 2009 - Oct 2013Co-founder, digital adviser, sales, project manager, PRCo-founder, digital adviser, key account, project manager, HR, PRFennek & Friends was one of Scandinavia’s first social media agencies. We specialized in building viral campaigns based on the Facebook- and Twitter APIs. Quickly became Norway’s only Facebook Preferred Marketing Developer, and worked with some of Norway’s finest brands and agencies. Created award winning work, and global viral campaigns such as the "Twitter Lights Off for Earth Hour». Our work was covered by Mashable.com, the Independent, Hegnar, DN, Aftenposten, and more. Spun out three startups, of which iFrapp is still alive, and lots of tech is still in use. Merged with Fanbooster fall 2013. Show less

IFrapp
Oct 2012 - Oct 2013Co-founder, marketing, sales, PR, customer service, janitorCo-founder, head of marketing, PR, and customer service.Named one of PCMag.com's "30 Best Apps on Facebook". At its peak iFrapp had customers in more than 40 countries, from a Nascar-team in the US, The Body Shop UK, Samsung Sweden, to a school in Japan. It was used by some of the largest- (and some of the smallest) brands in the world. iFrapp started as a spin-off from Fennek & Friends, and let brands create Facebook apps and customize their Facebook fan pages. Our original business was building custom Facebook landing pages; with iFrapp we let companies build apps on their own.Acquired by Fanbooster fall 2013. Show less

Fanbooster
Oct 2013 - Apr 2018VP of MarketingPart of Fanbooster after Fennek & Friends and iFrapp merged with Fanbooster in 2013. Responsible for Fanbooster's marketing in Norway and abroad. Worked closely with some of Norway's most renowned brands on getting the most out of Facebook and Fanbooster. Nominated for Social Media Advisor of the Year 2015. Fanbooster became Social Media Agency of the Year 2015, and Top 3 Social Media Teams in 2016 and 2017. Fanbooster was the only Norwegian Facebook Marketing Partner.

Ekbo
Mar 2017 - May 2018Co-FounderFin-tech startup trying to do some good. We wanted to help young first-time home buyers into the property market - independent of the size of their parents' wallets. We developed a good business case for it, got investors with investments, and people wanted to pay for our product. In the end we couldn't get our business model to fit with the property laws. At least we tried, and it was a fun run. Now happy to see that Obos and others are doing similar things - this is important to ensure an open property market for everyone. Show less

Smood Social
Jun 2018 - nowRådgiver, med-grunnlegger, medeier, styremedlem. Co-founder and agency lead at social media agency Smood Social. We help ambitious brands get results with the right use of social media and influencers. Clients are some of Norway's leading brands in their industries. Smood is part of Mood Communication, Moodify and Nettrafikk. Together we were awarded Media Agency of the Year in Norway in 2021, 2020, 2019 and 2018. Smood is a Meta Business Partner, in the highest tier.
Smood Criminal
Oct 2022 - nowSmood Operator
Jun 2018 - Dec 2022

Forskjellige bedrifter
Jan 2020 - nowAktiv tidligfase-investorInvesteringer:Givn - https://givn.no/Kidreel - https://www.kidreel.com/en-noNimmo (styremedlem) - https://nimmo.no/Versabatt - R.I.P.

Kidreel
Dec 2020 - nowCo-FounderKidreel simplifies family bike rides. It's fun and safe for kids and parents. More than 12.000 units sold worldwide. Currently looking for distributors in local markets around the world. Reach out if interested👋

Menn som stirrer på bøker - en podkast om bøker
Nov 2023 - nowCo-founder, bok-nørdHør ukentlige bokanbefalinger i podkasten Menn som stirrer på bøker. På Spotify, Apple og de fleste andre steder du kan høre podkast.
Licenses & Certifications

Inbound Certified
HubSpot AcademyJul 2017
Honors & Awards
- Awarded to Alexander Grimstad#1 Media Agency in Norway 2020, 2019, 2018 Dagens Næringsliv & Regi Feb 2020 Named #1 Media Agency in Norway 2020, 2019, 2018.
- Awarded to Alexander GrimstadFinalist for Best Social Media Team 2017 Social Media Days Feb 2017 Fanbooster was one of three finalists.
- Awarded to Alexander Grimstad2016 Best Online Presence Worldwide - Erlik Oslo / Erlik Norge INSP - International Network of Street Papers Jun 2016 I have worked with Erlik Oslo / Erlik Norge on their online presence since 2013. This has been a mostly pro bono effort by Fanbooster. In 2016 Erlik won INSPs award for "Best Online Presence".
- Awarded to Alexander GrimstadFinalist for Best Social Media Team 2016 Social Media Days Feb 2016 Fanbooster was one of three finalists. Winner: Trigger Oslo.
- Awarded to Alexander GrimstadFinalist for Social Media Advisor of the Year 2015 Social Media Days Feb 2015 I was one of four finalists. Winner: Espen Grimmert of iProspect.
- Awarded to Alexander GrimstadSocial Media Agency of the Year 2015 Social Media Days Feb 2015 Fanbooster won.
- Awarded to Alexander GrimstadGullmegleren for Beste prosjektprofilering Norges Eiendomsmeglerforbund May 2014 Real estate agency Sem & Johnsen won the national award for "Beste Prosjektprofilering" under yearly real estate conference. I managed the Facebook-marketing for Sem & Johnsen and their client Eiendomsspar. The Facebook marketing got a whole page in Norway's largest financial newspaper Dagens Næringsliv. Read the full case study here: http://fanbooster.com/blog/how-to-sell-100-apartments-on-facebook/
- Awarded to Alexander GrimstadFacebook Marketing Partner Facebook Jan 2014 Fanbooster has been a Facebook Marketing Partner since 2014.Read more at https://facebookmarketingpartners.com/
- Awarded to Alexander GrimstadFacebook App of the Week - iFrapp CMSWire.com Jan 2013
- Awarded to Alexander GrimstadThe 30 Best Apps on Facebook - iFrapp PCMag.com Jan 2013
- Awarded to Alexander GrimstadNordic Startup Award Nominee - iFrapp Nordic Startup Awards Oct 2012
- Awarded to Alexander GrimstadGSA Startup of the Year 2011 Gründerskolen Alumni Sep 2011
- Awarded to Alexander GrimstadFacebook Preferred Developer Consultant Facebook Apr 2011
- Awarded to Alexander GrimstadTelenor Digital Winners Shortlist 2012 Telenor Digital Winners Prize iFrapp was one of five companies on the shortlist for the Nordic award Telenor Digital Winners Prize 2012.
Languages
- enEnglish
- noNorwegian
- frFrench
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