Reagan Rodrigues

Experience

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  Marico Limited

  May 2019 - Jun 2019

  Saffola Oils Promoter Program - GT & MT

  • Anchored the Promoter Program for Saffola Edible Oils (Saffola Gold, Total, Active, Tasty & Aura)• Scope: General Trade (40 stores: Mumbai - 20, Delhi - 20) & Modern Trade (24 stores: Mumbai - 8, Delhi - 8, Pune - 4, Bangalore - 4)• Studied the promoter space for the categories of Edible Oils & Cosmetics across MT stores in Mumbai to gain know-how of industry best practices• Auditing of current promoter agencies basis reportage & dashboarding formats and promoters basis promoter presentability, product knowledge, spiel delivery/fluency and persuasiveness• Evaluated agencies to run a pilot in select geographies - comparison on deliverables & commercials• Onboarded a new agency for GT & revamped agency operations for MT; conducted price negotiation• Screened & selected promoters basis brand's SOPs• Created training modules (encompassing roles & responsibilities, reporting lines & reportage, product information, case-based spiels & grooming guidelines) • Trained promoters & supervisors via demos, interactive workshops & training videos• Tracked offtakes and secondaries across all GT & MT outlets• Designed product detailers and promoter t-shirts/uniforms• Prepared sales and inventory management dashboards• Assessed promoters' and supervisors' activities on field and relayed corrective action Show less

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  IndiaMART InterMESH Limited

  Jul 2021 - Mar 2022

  Consultant - Digital Strategy | Enterprise Sales

  IMPACT CREATED:• Onboarded 6 enterprise clients and generated ~Rs. 1.1 Cr of revenue for IndiaMART. • Ensured a 360° coverage of 6 conglomerates' onboarding procedures WORK UNDERTAKEN:• Conceptualized means for 200+ enterprises across 30+ industries to build their sales funnels via digital leads & online visibility • Conducted data driven consultative Business Development, Sales & Key Account Management activities• Undertook new client acquisition, up-selling, cross-selling, proposal generation & CRM hygiene maintenance procedures • Discussed digital & unconventional RTMs with CXOs of leading Indian & foreign MNCs • Identified clients' current Go-To-Market strategies, IMC & business requirements• Conducted category assessment, competitive mapping & industry trend analysis• Delivered presentations to CEOs encompassing ROI forecasts & growth-share matrix• Assessed marketing costs & break-even statistics across 30+ industries• Outlined deliverables & negotiated commercials across client lifecycle stages Show less

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  FDC Limited

  Mar 2022 - Jun 2023

  Product Executive - Brand Management (PMT) | Proxima, Enerzal

  PORTFOLIO:• OTC - Enerzal (Energy & Electrolyte Drink)• Pharma - Otek (Ear Drop), Gutrite (Pre & Pro-biotic), Mucoris (Nasal Spray) IMPACT CREATED:Spearheaded marketing strategies and drove marketing communications which bore the following results:• Otek-AC grew by 33% in FY23 in comparison to 11% in FY22; against a market growth of 10% in FY23, thereby growing from Rank 3 to Rank 1 in one year• Otek-AF grew by 37% in FY23 in comparison to 6% in FY22; against a market growth of 10% in FY23• Gutrite grew by 62% in FY23 against a market growth of 11%, thereby doubling its market share in 1 year• Prescriptions for Mucoris-P scaled to 2.5x in 1 yearWORK UNDERTAKEN:• Developed the Annual Marketing Plan and Brand Activity Calendar for the portfolio across channels• Drove pan India sales & spiked PHPM levels through strategic alignment, mentorship & performance reviews• Developed KOLs across specialties to serve as brand advocates• Helmed Enerzal's marketing, promotion, content, digital & sponsorships: ◦ Streamlined Enerzal's digital communication & content, brand partnerships (HRX, etc.) & influencer marketing ◦ Revamped Enerzal's D2C website to prepare the brand for a plunge into the mainstream FMCG market ◦ Negotiated terms with Category Heads & Buyers at Modern Trade marketplaces (D-Mart, etc.) for Enerzal as part of its Rx-To-OTC journey ◦ Spearheaded OOH, Performance & Community Marketing, Radio, Email, SMS & Whatsapp Marketing for Enerzal ◦ Co-created Enerzal's IP Event Run & Ride; amped up its scale by integrating promo-events & sponsors Show less

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  Alma Lasers

  Jul 2023 - May 2024

  Brand Manager - EBD

  PORTFOLIO: Aesthetic Dermatology energy based devices contributing to ~90% of businessIMPACT CREATED:• Category creation for Erectile Dysfunction to create a launch pad for the inception of Alma Duo in India• Anchored 3 influencer campaigns with a reach of 2L+• Streamlined 6 PR activations across leading publications such as Femina• Engaged 10+ Key Opinion Leaders to build advocacy around Alma's EBDs

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  Pidilite Industries Limited

  Jan 2025 - now

  FeviCreate Project