
Joash Pereira
Web Designer/Developer

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About me
Product Designer | Product Strategy | Startup Consultant
Education

Shree Rayeshwar Institute of Engineering & Information Technology
2008 - 2012B.E.
Fr. Agnel Multipurpose Higher Secondary School
2006 - 2008H.S.S.C
Regina Mundi High School
1996 - 2006S.S.C.webp)
Centre for Development of Advanced Computing (C-DAC)
2012 - 2013PG-DAC
Experience

Examify
Apr 2013 - May 2015Web Designer/DeveloperDeveloping Examify website & mobile app, which is the smartest way to crack any exam.Responsibilities included:- Designed and developed web pages based on user flows.- Conducting regular user testing, A / B testing, and data analysis of the product.- Handled backend the code-structure of the product website.- Managed testing and deployments of the product website.- Measured and handled user engagement and retention of the product.- Developed multiple non-native mobile apps (For Android & Windows). Show less

LetsApp
Jun 2015 - May 2018Co-founder & Lead UX-UI DesignerDesigning & Developing creative Mobile Apps and beautiful Websites. LEAD UX-UI DESIGNER & FRONT END DEVELOPER (August 2016 - May 2018)Responsibilities included:- Shaping the UX discipline of the company.- Wireframing, Prototyping & Designing great experiences across various Android/iOS Mobile Application and Responsive Web products.- Analyzing heatmap, google analytics and other data to make better decisions to meet user goals.- Developing responsive websites and great user experiences.- Heavy optimization of SEO and SMM.CHEIF TECHNICAL OFFICER & UX-UI DESIGNER (June 2015 - July 2016)Responsibilities included:- Leading projects, managing development teams, and designing experiences (sites, applications, and platforms) for web, tablet, and mobile.- Defining the user experience strategy that extends across the project lifecycle. - Handling server side business logic and designing database schema.- Usability analysis & SEO analysis. Show less

Redhead Tech
Aug 2015 - Apr 2016Product Designer & Developer (Freelance)At RHT, I designed, developed and managed various websites at a rapidly growing startup environment. Key roles encompassed SEO management, the direction of user experience, analytics configuration and tracking, website designing/development and graphics content for SMM.I managed the UX-UI design for RHT Mobile, Waitergator, Core Physical Medicine, RAA, the RHT support portal, and a range of additional front-end web properties and tools.

Laazarus Dias Education Akademy Pvt. Ltd.
May 2016 - Jun 2016Website Designer (Freelance)Managed the website User Experience, designed and developed the site, and achieved significant traffic growth. Developed the website using WordPress for better management and SEO optimization which tripled the site traffic.

1SimplePhone
Aug 2016 - Nov 2017Product Designer & Developer (Freelance)Collaborated with the CEO and team to design and build the main website, blog site, and a new internal application to enhance workflow through SMS client communication. Designed and architected the entire 1SP ecosystem and website.

Vacation Labs
Jul 2018 - Mar 2019Product Designer- Designed the workflows, wireframes, prototypes, and final delivery mockups.- Analyzed Google Analytics, database metrics to make better decisions to meet user goals.- Researched and prioritized new, unmet or underserved customer needs – helping the business find and realize new value.- Worked closely with product manager and developers to design product experiences.

ISchoolConnect
Apr 2019 - Aug 2022- Leading the product direction for the emerging tech investment, which includes Video Analyzer, SOP Grader and Conversational AI. - Mentoring junior designers, new hires and contingent co-workers. - Redesigned & created a design system for White-labelled SaaS products in the Ed-tech domain.- Working closely with the B2B sales team to create POCs to tap into various Ed-tech space. - Helped the marketing team to design and develop emails and landing websites of the company.
Lead Product Designer
Apr 2021 - Aug 2022Senior Product Designer
Apr 2019 - Mar 2021

Quantiphi
Apr 2019 - Jan 2020Product Designer- Provided human-centred design solutions where AI and Engineering solve the most complex business problems. - Conducted product design training for Business Analysts & Developers and mentored them. - Consulted research programs across various AI-related B2B products.

Masai
Sept 2022 - nowAssociate Director of Product Design- Spearhead the product development design vision and strategy, fostering collaboration among cross-functional teams to create innovative and user-centric solutions.- Lead the design review and critique process, providing constructive feedback and mentoring to help team members grow and improve their skills.- Used data and analytics to evaluate user behavior and made informed design decisions, continuously iterating and improving upon user experiences to drive engagement and retention.- Leading design on 0-1 product initiative at Placed (formerly LevelUp). Show less

Masai
-Associate Director of Product Design
Licenses & Certifications
- View certificate

Product Led Fundamentals
ProductLedJul 2022 - View certificate

Human-Computer Interaction - HCI
The Interaction Design FoundationJan 2019 - View certificate

Mobile Site Certification
GoogleJan 2017 - View certificate

Foundations of UX: Prototyping
Lynda.comJan 2015 - View certificate

SEO Fundamentals
Lynda.comNov 2015 - View certificate

Foundations of UX: Content Strategy
Lynda.comJan 2015 - View certificate

Foundations of UX: Multidevice Design
Lynda.comJan 2015 - View certificate

Beginner-Advanced SEO Course for Startup, Business, Bloggers
UdemyJul 2015 - View certificate

Gamification Design
IversityJan 2015 - View certificate

Foundations of UX: Accessibility
Lynda.comNov 2015
Volunteer Experience
UX Design Mentor
Issued by Springboard on Jan 2019
Associated with Joash PereiraWebsite Designer
Issued by NHS on Jan 2016
Associated with Joash Pereira
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