
William Varley
Account Manager

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About me
Financial technology & data new business sales.
Education

CFA Institute
2009 - 2009CFA Level 1
ESC Le Havre
1997 - 1998BA Business and Finance
Ermysted's Grammar School
1990 - 1995
Malsis School
1987 - 1990
The University of Reading
1995 - 1999BA French & Management StudiesFrench for Business Littérature québécoiseStrategic Management & LeadershipInternational Marketing
Experience

Bloomberg
Sept 2000 - Sept 2006Account ManagerResponsible for $12 million of annual business across buy- and sell-side clients in all asset classes including large inter-dealer brokers and boutique hedge funds. Increased revenues by 15% annually.

Self-employed
Oct 2006 - Dec 2008Forex Trader
Calastone
Jan 2009 - Jul 2010New Business SalesFirst sales hire at Calastone. Won over 50 new clients in first year across fund managers, administrators and distributors. Built presence in Luxembourg and France, the firm's first expansion into Europe.

Dealogic
Jul 2010 - Aug 2013Responsible for all Dealogic business with Credit Suisse, UBS and Nomura globally. Devised and executed global strategy for each client resulting in net new revenues of approx. $1 million - 33% above target. Responsible for DCM and Syndicated Loans in EMEA, working with global and regional MDs to help maximise their profitability and share of wallet across investment grade and high yield bonds and syndicated loans. Sold flagship products on multi-year deals totalling more than $6.9 million, exceeding new business target by 50%.
Global Client Coverage
Aug 2012 - Aug 2013Head of Fixed Income EMEA
Jul 2010 - Aug 2012

Tbricks
Aug 2013 - Aug 2015Sales DirectorSenior new business role selling sophisticated high-frequency trading platform to tier 1 banks, hedge funds and proprietary trading firms in EMEA. From a standing start, rapidly built a $3 million pipeline of new business and exceeded annual target by 15% and 24% respectively.

Credit Benchmark
Aug 2015 - Oct 2023Senior New Business Sales & Head of Structured CreditCompany’s first sales hire. Conceived and implemented non-bank sales process and strategy. Built from scratch successful client segments including international and regional CCPs; structured credit hedge funds and sovereign wealth funds; specialty credit risk insurers and reinsurers; and life insurance asset managers.Responsible for 85% of the firm’s non-bank revenues.

The Worshipful Company of Tobacco Pipe Makers and Tobacco Blenders
Jan 2021 - nowFreeman
Weald Of Kent Grammar School Academy Trust
Jun 2023 - nowMember Board of Trustees
Louisa AI
Mar 2024 - nowAdvisory BoardAdvising on go-to-market strategy for Europe with banks, PE, VC and consultancies. AI-powered relationship intelligence platform spun out of Goldman Sachs in 2023.

Aosphere
Sept 2024 - nowBusiness DevelopmentSpecialist cross-border legal and compliance solutions for buy- and sell-side:- Marketing Restrictions- Shareholder Disclosure- OTC Derivatives- Crypto Assets- Cross-border Lending
Licenses & Certifications

CFA - Level I
CFA Institute
Investment Management Certificate
Languages
- frFrench
- spSpanish
- geGerman
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