Paul Willocks MCIM

Experience

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  Access Publishing

  Apr 2000 - Mar 2004

  Graphic Designer

  Paul's primary responsibility whilst working as a Graphic Designer at Access Publishing was to design page layouts for a local Shropshire lifestyle magazine. This role required extremely strict deadlines to be met without fail. Paul's web design skills were noticed whilst at Access Publishing leading to him being appointed as the Head Web Designer at the agency. Paul left this position to pursue his passion for Business and Design within a Marketing role.Graphic Design | Web Design | Print Design | Copywriting | Article Writing/Spinning Show less

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  Ashworth (Saint Gobain Building Distribution)

  Jul 2004 - Jun 2014

  Paul's role as Marketing Manager of Ashworth required him to enhance the brand to a wider customer audience through effective marketing techniques and product development. To achieve this Paul used initiative and innovation whilst liaising and co-operating with peers to deliver profitable growth for the Company. Paul's objective was to project and enhance the company’s image and reputation in the market place, along with supporting and building future strategies for profitable growth.Paul utilised the following skills in his role as Ashworth Marketing Manager:✪ Effective leadership skills✪ Extensive design and marketing experience✪ Extensive knowledge of cutting-edge e-commerce and e-media. ✪ Effective influencing skills with both peers and direct reports.✪ Analytically minded.✪ Track record of developing customer relationships to increase business✪ Excellent communication and interpersonal skills.✪ Ability to efficiently plan, organise and prioritise✪ Ability to understand and analyse Competitor activities.✪ Social Media knowledge.✪ Creative Thinking.Marketing Strategy | Digital Marketing | Local Marketing | Graphic Design | Web Design | PR | Print Design | Event Co-ordination | Copywriting | Content Strategy | SEO | Social Marketing | Search Engine Marketing (SEM) | PPC Advertising | Linkbuilding | Blogging | Article Writing/Spinning | Internet Research Show less

  • Marketing Manager

    Jul 2007 - Jun 2014

  • Marketing Co-ordinator

    Jul 2004 - Jul 2007
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  Architect Recordings

  Feb 2005 - now

  Label Owner

  Paul runs the successful netlabel Architect Recordings, a visionary and pioneering netlabel actively exploring new ground and pushing boundaries within electronic music. The label has cultivated a unique path guided by a forward-thinking mindset. Architect has a roster of leading underground producers who are at the cutting-edge of the Minimal Techno, Dub Techno, Deep House, and Experimental genres.Music Production | Mixing & Mastering | DJ'ing | Songwriting | Music Promotion | Music Marketing | Music Distribution | Radio Show Hosting | Podcasting | Sound Engineering | Label Management | Show less

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  International Decorative Surfaces

  Jun 2014 - Sept 2015

  Marketing and E-Commerce Manager

  Paul's position within IDS required that he deliver the marketing and digital strategy plans for the business. He was responsible for 4 specific sectors: ✪ Corporate marketing for the IDS brand✪ Brand development for a collection of private label products ✪ Website and E-Commerce development✪ Digital marketing.Paul also managed the day to day activity of the marketing team, and also oversaw and had direct involvement with every project within the above sectors.Marketing Strategy | Digital Marketing | Local Marketing | Graphic Design | Web Design | Print Design | Event Co-ordination | PR | Copywriting | Content Strategy | SEO | Social Marketing | Search Engine Marketing (SEM) | Linkbuilding | Internet Research Show less

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  Supercharged Start-Ups

  Mar 2015 - Jan 2017

  Editor

  Supercharged Start-Up’s provided compelling articles and resources designed to inspire and give budding and established entrepreneurs food for thought. Paul's role at Supercharged Startups involved writing articles, managing contributors and editing all content that appeared on the website.Marketing Strategy | Digital Marketing | PR | Copywriting | Content Strategy | SEO | Social Marketing | Search Engine Marketing (SEM) | Linkbuilding | Blogging | Article Writing/Spinning | Internet Research Show less

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  Culina Group Limited

  Sept 2015 - Nov 2023

  Paul's role required the positioning of Culina Group as the market-leading logistics operator within the FMCG (Fast Moving Consumer Goods) market in the eyes of both internal and external stakeholders. In practice, this entailed a variety of activities, including (but not limited to) brand awareness, branding, communications, research, PR and events.Marketing Strategy | Digital Marketing | Local Marketing | Graphic Design | PR | Web Design | Print Design | Event Co-ordination | Copywriting | Content Strategy | SEO | Social Marketing | Search Engine Marketing (SEM) | PPC Advertising | Linkbuilding | Blogging | Article Writing/Spinning | Internet Research Show less Paul's role essentially entailed positioning Culina as a market-leading operator within the food and drink logistics market in the eyes of both internal and external stakeholders. In practice, this required a variety of marketing and communication activity, including (but not limited to) branding, communications, research, PR and events.Marketing Strategy | Digital Marketing | Local Marketing | Graphic Design | PR | Web Design | Print Design | Event Co-ordination | Copywriting | Content Strategy | SEO | Social Marketing | Search Engine Marketing (SEM) | PPC Advertising | Linkbuilding | Blogging | Article Writing/Spinning | Internet Research Show less

  • Group Marketing & Communications Manager

    Apr 2016 - Nov 2023

  • Marketing & Communications Manager

    Sept 2015 - Apr 2016
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  Addmaster UK

  Nov 2023 - Jan 2025

  Marketing Manager

  Paul's responsibilities encompass strategically positioning Addmaster as the foremost chemical additives provider in the marketplace, garnering recognition from internal and external stakeholders. This mandate involves a diverse range of activities, such as, but not confined to, enhancing brand awareness, refining branding strategies, managing communications, conducting research, overseeing public relations efforts, and coordinating events.Marketing Strategy | Digital Marketing | Local Marketing | Graphic Design | PR | Web Design | Print Design | Event Co-ordination | Copywriting | Content Strategy | SEO | Social Marketing | Search Engine Marketing (SEM) | PPC Advertising | Link Building | Blogging | Article Writing/Spinning | Internet Research Show less

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  Polygiene

  Jan 2025 - now

  Global Marketing Director