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Priya Doshi

Priya Doshi

Member Placement Committee

Followers of Priya Doshi973 followers
location of Priya DoshiAhmedabad, Gujarat, India

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  • Timeline

  • About me

    Marketing & Brand Strategist | MICA 2018-2020 | Member, Placement Committee MICA

  • Education

    • Ahmedabad University

      2015 - 2018
      Bachelor of Commerce - BCom Commerce, BFSI Specialization

      Activities and Societies: Member, Organising Committee, Intellectus In-charge of Hospitality Department32 Students from Leading Institutes of Gujarat participated in theevent

    • MICA | The School of Ideas

      2018 - 2020
      PGDM-C Advertising

      Activities and Societies: Placement Committe Carried out the Summer Placement Season 2019-20 with end-to-end execution, and Acheiving 100% PlacementsOn-boarded 74 companies for recruitment and placed 216 studentsReached out to new recruiters and carried out pitch trips successfully

  • Experience

    • MICA | The School of Ideas

      Feb 2019 - Mar 2020
      Member Placement Committee

      The work revolved around conducting Pict trips & negotiating with the companies, in order to get them onboard for summer placements 2019-20 Carried Out Summer Placement season 2019-20, with end to end execution, onboarded approx 75 companies, and placed 215 studentsWorked with a team of 10 members

    • DB Corp Ltd.

      Apr 2019 - May 2019
      Adsales Intern

      Conducted in-depth market research on the market conditions of the real estate sector. Alsoundertook a feasibility study for Dainik Bhaskar GroupCarried out feasibility studies in the following phases:1.Carried out extensive Competition mapping to understand the current market scenario.2.Sources used: Advert Gallery and Online News Archives3.Conducted Secondary Research, using reports published by ibef.org and the articles onpolicy changes in the real estate sector and its aftermath4.Performed in-depth readership analysis, using tools like ABC & IRS, to gain deeper insightsinto the consumption pattern amongst the readers as well as characterisation of the TargetMarket5.Carried out need assessment of the prospective clients via Business Development Calls.6.Crafted a Go-to-Market Strategy to pitch to the identified clients Show less

    • Bvlgari

      Nov 2019 - Feb 2020
      Live Project

      Worked on a Live project To map macro cultural shifts through studying the thought process of the modern Indian woman, and her evolving notions on marriage to develop a unique brand positioning and drive meaningful consideration for Bulgari

    • Dipak Enterprise

      May 2020 - now
      Self Employed

    • ZURU Tech

      Aug 2021 - now
      Senior Brand Executive

      Working with the core team on Employer Branding Strategies

    • Kalpavruksh

      Aug 2023 - now
      Entrepreneur

  • Licenses & Certifications

    • Comscore Certification

      Comscore, Inc.
      Dec 2019