Catherine Naudin

Experience

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  Innovative Control Systems, Inc

  Jan 2018 - Jan 2019

  Website Design Intern

  Analyzed website traffic analytics to determine how to redesign the user experience to increase time on site and conversionsReduced extraneous information that wasn't directly related to each page on site to streamline the UX and make it more visually stimulating Organized information that is frequented by site visitors to make it more accessible, while including differentiation strategies to capture the interest of users and minimize bounce rates

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  Nanno

  Jun 2018 - Jan 2018

  Digital Strategy Intern

  Analyzed market segmentation metrics to determine geographic expansion strategy for services Conducted market research to analyze where whitespace exists amongst competitors and the industry to determine a differentiation strategy Created and designed email campaigns and website landing pages aligned with the company's defined strategy to increase traffic with a 2x conversion and increase sales by +20%

• 

  Metric Theory | A Media.Monks Company

  Jun 2019 - Apr 2022

  Management of campaign and audience strategies, ad copy, account builds, creative recommendations, cross-channel budget management, communication of performance, reporting, data analysis, and synthesis of back-end performancePlatform expansion and testing: introduced LinkedIn and drove +1,253% in lead volume at -93% lower CPL over a 4-month period Reformed account structure: overhauled targeting and messaging strategy resulting in increased sign-up volume (+428%) at a -55% lower CPA over a 2-month period, driving +57% more qualified onboarded users Tunjukkan kurang

  • Senior Account Manager, Paid Social

    Apr 2021 - Apr 2022

  • Account Manager, Paid Social

    Apr 2020 - Apr 2021

  • Paid Social Analyst

    Jun 2019 - Apr 2020
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  Media.Monks

  Jan 2022 - Apr 2024

  Directly managing upwards of $1M in monthly paid social budget, while overseeing $2M, including outlining strategy, execution, and task delegation across clients, direct reports, and wider social teamScaled quarterly TikTok spend across the agency by +403% YoY, with ongoing support for new client launches, adaptations and modifications to best practices, and access to alphas and betas of new product rolloutsSupporting a team of three direct reports and mentoring their career growth via refining workflow processes, and communications, while growing their books of business to improve work output Tunjukkan kurang

  • Associate Director, Paid Social

    Jan 2023 - Apr 2024

  • Senior Manager, Paid Social

    Apr 2022 - Nov 2023

  • Senior Account Manager, Paid Social

    Jan 2022 - Apr 2022
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  Omnia 1 Analytics

  Apr 2024 - now

  Performance Marketing Manager