Ailsa Rezki Pratama Putri

Experience

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  Campuspedia

  Apr 2021 - Dec 2021

  - Collaborated with big companies and spearheading soft-selling campaigns to boost brand awareness- Optimized social media KPI reporting, encompassing engagement rates and follower metrics across all channels- Established a content calendar for upcoming posts and diligently maintained a spreadsheet for tracking published content- Published over 60 TikTok contents and planned 5-7 weekly posts - Created 60 engaging TikTok content pieces and consistently exceeded the specified KPIs, achieving an impressive engagement rate of over 10% for each content- Successfully executed all Online Class Campus Academy campaigns and collaborations on TikTok. - Proactively engaged potential Key Opinion Leaders (KOLs) and speakers for two live TikTok events, where I also served as the host

  • Content and Social Media Strategy

    Aug 2021 - Dec 2021

  • Digital Marketing

    Apr 2021 - Jul 2021
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  Akademis.id

  Aug 2021 - Feb 2022

  Marketing - Social Media Strategist

  - Designed and implemented a social media strategy for the company's Twitter platforms- Implemented a well-researched social media strategy, which included benchmarking, identifying target audiences, and implementing effective marketing stategy- Scheduled, published content, and maintained engagements with audiences by replying to DM, replies, etc

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  Kelas Ragam

  Aug 2021 - Nov 2021

  Creative Team

  - Organized Instagram platform of Kelas Ragam and boosted 4.500+ followers on Instagram- Reported and analyzed the results of the engagement rate contents from the specified target KPIs and achieved the specified results, accomplished more than 3.000+ impressions- Assisted creative manager for all copywriting, design, and published contents

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  PT Sreeya Sewu Indonesia Tbk

  Feb 2022 - Jul 2022

  Digital Marketing

  - Initiated 10 monthly content creation and led publicity material development across three distinct platforms, driving awareness through engaging and educational contents- Analyzed market potential using Google Trends and Facebook Audience Insights for content marketing strategies- Consistently engaged with the online community to promote new trends and products, addressing inbound inquiries through direct messages

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  Lazada

  Jul 2022 - Dec 2022

  Campaign Merchandising

  - Provided end-to-end support for campaign page creation, including SKU target fulfillment, back-end page development, push plans, CRM, and seller campaign invitations- Developed Customer Relation Management (CRM) strategies for automotive and home-living campaign notifications on the Lazada mobile app- Collaborated with category team to facilitated material fulfillment for diverse campaigns such as mock-ups, banners, web pages, and CRM assets, within the homeliving and automotive category and ensured seamless campaign execution Show less

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  ASTRO

  Oct 2023 - now

  - Involve in sales & marketing team for existing buyers, primarily handling FMCG & quick commerce campaigns.- Responsible for all in-app assets setup and push notifications targeting to existing buyers.- Create all landing pages, catalog pages, added SKUs to tiles, and campaign links.- Ensure smooth and zero-error campaign execution. - Managed end-to-end process from copywriting, targeting segment, and setup for CRM (push notifications, in-app messages, and WhatsApp blasts)- Created all landing page for BAU (Business As Usual) campaigns, brand page, and added promo SKUs to the tile.- Collaborated with Campaign & Customer Management Team as a conceptor, ensuring the seamless delivery of all campaigns.

  • Campaign Ops & Excellence

    Jan 2024 - now

  • Growth Enabler

    Oct 2023 - Dec 2023