Shreya Gupta

Experience

• 

  Journey Junction

  May 2019 - Jul 2019

  Operations Executive

  Learnt how a travel agency works. Pricing, itinerary making, negotiating, handling client’s queries, generating leads and follow-ups, doing bookings, cross selling, maintaining customer relationship

• 

  Travel.Earth

  Jul 2020 - Oct 2020

  Digital Marketing Executive

  Online marketing, social media marketing, handling social media platforms, Social media takeover sessions, email marketing, emailing and collaborating with bloggers

• 

  DeHaat

  May 2021 - now

  • Lead the development and execution of digital marketing campaigns, resulting in a 30% increase in website traffic and a 20% growth in lead generation.• Managed a cross-functional team to optimize PPC campaigns, reducing CPA by 15% while increasing conversion rates by 25%.• Executed multi-channel digital marketing strategies to enhance brand visibility and drive customer engagement.• Conducted in-depth keyword research and analysis to improve SEO performance• Collaborated with content creators to develop compelling videos to support marketing campaigns.• Developed and executed digital marketing campaigns across multiple channels to drive brand awareness and engagement.• Analyzed campaign performance metrics and provided actionable insights to optimize performance and achieve business objectives.• Managed external agencies to deliver projects on time and within budget.• Implement data-driven strategies to improve campaign performance Show less

  • Senior Executive

    Apr 2024 - now

  • Digital Marketing Executive

    Sept 2021 - Apr 2024

  • Digital Marketing Intern

    May 2021 - Sept 2021