Erin Sherbert

Experience

• 

  Gannett | USA TODAY NETWORK - San Joaquin Media Group-The Record

  Sept 2004 - Aug 2006

  Transportation Reporter

  I covered California legislation, transportation issues, and local crime.

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  Contra Costa Times

  Jun 2006 - Jun 2007

  Reporter

  Covered East County politics

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  Metro Newspapers

  Jun 2007 - May 2009

  Staff Writer

  Wrote magazine-style cover stories and investigative news reports for Silicon Valley's alternative news weekly.

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  San Francisco Examiner

  Jan 2010 - Jan 2011

  Reporter

  I covered Mayor Gavin Newsom, producing daily news stories analyzing legislation and policy,including San Francisco’s Sanctuary City ordinance and health care reform. I followed campaign finance for the lieutenant governor’s race.

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  SF Weekly

  Jan 2011 - Mar 2015

  Director of Online News/News Editor

  I branded the voice of the flagship blog at SF Weekly, “The Snitch." I wrote, edited, and curated daily stories with a mix of news and entertainment content. I wrote headlines with an emphasis on SEO and managed the blog’s social media sites, including Facebook and Twitter. I managed freelancers, reporters, and interns who contributed daily to the blog, which had 18,000 daily page views. I launched the new website for sfweekly.com and managed training and migration to the paper’s new content management system. Show less

• 

  Salesforce

  May 2015 - now

  I managed a team of high-performing content marketers, analysts, bloggers, and designers who produced e-books, blog posts, and interactive content to support product teams. I used data to measure results of content and shape content plans. I collaborated with key stakeholders across Salesforce to create content that aligns with business objectives and goals. I was project manager/editor for all e-books, which doubled in pipeline from $50M to $100M during my tenure. I launched interactive e-books, a new content format, to drive brand awareness while increasing audience engagement and conversions.

  • Director, Trailhead Content Strategy

    Apr 2022 - now

  • Senior Manager, Trailhead

    Aug 2018 - Apr 2022

  • Lead Editor, Trailhead

    Jun 2017 - Aug 2018

  • Senior Manager, Content Marketing

    May 2015 - Jun 2017

  • Content Marketing Manager

    May 2015 - Aug 2016