Abha Pandey

Experience

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  ACM VIT U Student Chapter

  Aug 2010 - May 2013

  Publicity Head

  Managing and editing contents and managing committee members.

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  Insight Walk

  Dec 2013 - Feb 2014

  Creative Writer Intern

  Written articles on variety of social and youth-related topics.

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  Ford Motor Company

  Jul 2014 - Oct 2018

  - Recognized for performing better than experienced engagement leads while brainstorming with cross-functional stakeholders on business problems and creating design documents. - Played key role in strategic decision around a complex project, and successfully created a workable roadmap for it. - Experienced in Web and Big data technologies to understand analytical trend reports and challenges faced by developers. - Work-style modeled on Agile and Dev-Ops model to conduct testing, retrospection, and implementation reviews. - Ideated and implemented new product features for development and testing for internal data ingestion tool. Show less Attunity Replicate is a Data Replication and Data Ingestion tool. As part of GDIA-DSC (Global Data Insights and Analytics-Data Supply Chain) team at Ford Motor Company, I learned about this tool, and became SME (Subject Matter Expert) in the same.- Took charge for smooth deliveries with quality, and successfully delivered multiple projects by working with cross-functional and multi-national teams.- Followed Agile Methodology to guide smooth deliveries from colleagues as a SME and Technical Lead.- Received Asia Pacific Award (APA) for my delivery and leading capabilities. Show less I am responsible as a developer for moving data from legacy data sources to Hadoop environment.- We use Hive, Pig, Shell, and Java for our home grown tool, and- we use Attunity Replicate tool.As a developer, I am responsible for the code development, full data load, and monitoring of the whole process till it reaches Prod environment. After the full load, I am responsible for smooth transition of the source to the Application Management team. This includes giving them proper Knowledge transition on timely basis.I also served as Level-3 support for the Application management team.On a stretch, I have been part of developing an internal tool for replication of data. I actively took part in creation of UI for the tool, and other scripting needs.Along with this, I developed the Visualization dashboard using QlikView tool. This dashboard helps the leadership team to monitor and follow up on the status of the teams' progress.During this journey I acquired multiple skills:1. Hive and Pig Programming2. Attunity Replicate Tool3. Java and shell scripting- for development of the internal tool.4. AGILE process5. Tableau and QlikView Visualization tools- Data Analysis6. Communication Show less Joined as FCG 2014 (Ford college graduate) in July 2014, and started working as SharePoint Designer at Ford.I completed an amazingly thought-of training procedure, which ranged from learning history of the company, soft-skills, plant tour, to IT industry detail overview.In this duration I acquired multiple skills:o SharePoint Programming- Web programmingo Camtasia- Video creation and editingo Followed AGILE modelI also gave trainings and consultation to company employees on SharePoint programming to help them in day-to-day work.As this team was in Chennai, it was a wonderful experience working with people from varied background. It was a pleasure learning about their culture, and working style.After moving out this profile I actively served as SharePoint SME (Subject Matter Expert) for all the teams in the office center. I gave sessions on SharePoint, and Basic training to my colleagues. Also, I helped in multiple SharePoint projects across the Ford Gurgaon center. Show less

  • Product Designer

    Oct 2017 - Oct 2018

  • Attunity SME- Hadoop Developer

    Feb 2017 - Apr 2018

  • Hadoop Developer

    Jan 2016 - Feb 2017

  • Data Analyst- Tableau/QlikView

    Jan 2016 - Mar 2016

  • Sharepoint Developer and SME

    Jul 2014 - Jan 2016
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  Freelance Graphic and Web Design

  Mar 2016 - Oct 2018

  User Experience Designer

  Design has been my interest in one form or the other. I explored the world of Design and found UX Design. Since then, I have self taught and skilled myself with knowledge and experience in UX design, Graphic Design, Project Management, and Business Analysis to become a good UX designer.- Executive certification in HCI for UXD from Massachusetts Institute of Technology- Computer Science and Artificial Intelligence Laboratory. (MIT- CSAIL)- Experienced in working with multiple Startups as a freelancer.- Skilled in communication, felicitation of brainstorming sessions, and Agile Methodologies.- Certified Graphic Designer by Maya Academy of Advanced Cinematic (MAAC) classroom course.- Focus on problem solving using Design Sprint and Computer Science approach.- Experienced in Web Development and Programming which helps me understand the developer's pain points and point of view. Show less

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  Newgen Software

  Oct 2018 - Dec 2019

  UX Lead

  - Lead UX Design of Newgen's first B2C product Corrus (app.corrus.com)- Worked with cross functional team: Product management, Web development, Mobile Development, and UX design team.- Founded and acted as a Product manager for UX Club with the motto of continuous learning. (https://medium.com/dummy-designers)Leading changes from UX Research POV- Gathered Market Information on possible new growth- Worked on creation of User Personas- Studied competitions and analysing competitive market- Worked on User Journey for better User Experience everyday.Project management duties:- Acted as Scrum master for B2B project.- Used Agile methodologies for smooth quality delivery. Show less

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  Yara International

  Dec 2019 - Aug 2023

  GTM manager for Small Holder farmers. Strategised, Launched and Marketed five solutions in India.▫ FarmWeatherSuccessfully conducted POC and executed Monsoon Campaign achieving 0.6M+ downloads in a month driving ~half a billion impressions. This is valid for any future seasonal change and the results are being driven through this.▫ YaraConnectSupervised content on the platform. Driving active participation from local business and digital agronomy team.▫ FarmCareCreated YC-FC ecosystem brochure, first Bilingual document from Yara. This document is made in such a way that it was shared in various forms- Digital (Images, PDF) on Facebook, YC, Whatsapp, and Print (Folded brochure, farmer pamphlet)▫ FarmForwardSuccessfully executed offline marketing with Yara India team in form of printed materials, and digitally through videos and Social media posts.▫ FarmConnectSuccessfully gained 6K+ registered users (More than double of KPI) in less than a month. Driving trustworthy community build via internal and external resources. Managing budget, driving experimental campaigns, and studying data to optimise and scale in correct direction.▫ General- Branding- Finalised branding for video, digital, prints, and merchandise.- External resources- Established partnerships for Digital marketing, Rural marketing (TV, Radio, Van etc), Video agency, and Print media.- Internal resources- Worked closely with Yara India team to utilize resources, provide support, training, monitoring towards complete implementation.- Continuous Improvement- Trust building with user friendly review replies and video content. Campaigns strategized based on data study of Conversion rates and economic performance.- Graphic Design- Mentored on creation of various graphics to be utilized in Digital campaigns and printed forms.- Operational Work- Worked closely with printing and courier agencies to keep the offline marketing active during COVID lockdown. Handled Finances and budget. Show less

  • Senior Go To Market Manager

    May 2022 - Aug 2023

  • GTM Manager

    Dec 2019 - Apr 2022