Carolina Morello

Experience

• 

  The Goodyear Tire & Rubber Company

  Jan 2010 - Jan 2011

  Intern

  . Organized and co-facilitated over 15 sustainability for employees and external stakeholders, as student’s organisations, creating awareness and implementing company’s’ sustainability strategyStrategy | Innovation | Business Development | Project Manager | Project Management | Change Management | PMO | Process Mapping | Process Improvement | Consulting | Planning | Problem Solving | Stakeholder Management | Leadership | Consumer Goods | Retail

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  Axia Sustentabilidade

  Jan 2012 - Jan 2012

  Sustainability Consultant

  . Developed collaborative project among government, private sector, NGOs and unprivileged community in Rio de Janeiro, to implement sustainable initiatives which resulted in rebuilding 12 houses; capacitating 104 residents in specialties of plumber, electrician and empowering entrepreneurs to foster local tourismStrategy | Innovation | Business Development | Project Manager | Project Management | Change Management | PMO | Process Mapping | Process Improvement | Consulting | Planning | Problem Solving | Stakeholder Management | Leadership | Consumer Goods | Retail Zobrazit méně

• 

  EY

  Jan 2013 - Jan 2017

  • Developed new business strategies by reorganizing client management models, restructuring internal areas, reviewing KPIs, and improving cost plans.• Managed cross-functional teams of 5 FTE providing strong leadership, planning, and execution of multiple projects.• Led the preparation, follow up and reporting for activities generated in client’s projects, including facilitating meetings with key stakeholders and C-level leadership.• Created and implemented change management plans to maximize the client’s adoption and engagement with new initiatives and processes.• Involved with the commercial approach in EY’s clients by elaborating proposals (technical and commercial), negotiating sales and managing account and sales pipeline Zobrazit méně . Coordinated the development of new processes designs in clients by leading workshops, mapping improvements and creating workflows to reduce risks and exposure to legal fines and lawsuits. Worked with cross-functional and multi-cultural teams by planning, structuring and implementing a management system to control projects and deliverables. Designed and implemented sustainability corporate program in clients including the strategy development, KPIs definition and sustainability reports (using the Integrated Reporting, GRI, ISE BMF&Bovespa methodologies)Strategy | Innovation | Business Development | Project Manager | Project Management | Change Management | PMO | Process Mapping | Process Improvement | Consulting | Planning | Problem Solving | Stakeholder Management | Leadership | Consumer Goods | Retail | Risk Management | Budget Structure Zobrazit méně

  • Manager | Advisory Services | Performance Improvement

    Jan 2017 - Jan 2017

  • Senior Consultant

    Jan 2013 - Jan 2016
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  Rotterdam School of Management, Erasmus University

  Jan 2018 - Jan 2019

  MBA Candidate

  Made the Dean's Honours List with Distinction (top of class)

• 

  Under Armour

  Jan 2018 - Jan 2019

  Business Planning and Strategy | MBA project

  • Led point-of-sale data optimization process, creating consistent methodology and alignment in multi-stakeholder and fast-developing environment.

• 

  Nike

  Jan 2019 - now

  • Member of Kids and Insights & Analytics leadership teams, supporting strategic vision definition, operating model, seasonal/corporate strategy, team management & talent mapping.• Head of multi-billion franchise & portfolio management collaborating with merch, planning, and wholesale teams to position footwear and apparel franchises, creating sustainable and long-term product lifecycles.• Led Back to School learning agenda, partnering with 8+ teams, delivering insights for improved consumer experience, resulting in uplift in campaign demand and 2X returning members.• Led consumer survey & measurement framework on kids’ sports participation to establish cross-sector partnerships and improve girls’ representation in sports for the next 5 years.• Advised on billion strategy opportunity, performing consumer & product research to implement first-ever Teen Girls landing page at Nike.com.• Defined consumer learning agenda for seven projects, leading cross-functional teams to synthesize research findings, recommendations and effectively communicating to C-level. • Led six market and consumer research to identify trends, preferences, and emerging opportunities to inform brand campaigns, product development, and business decisions.• Led Career Pillar in EMEA Latin network, co-creating and successfully delivering 9 events for +500 members & facilitating connections between community and Nike leadership. Zobrazit méně • Acting facilitator in senior leadership strategy to align different perspectives and goals, resulting in first Lifestyle cross-Marketplace accounts corporate strategic plan. • Led four corporate strategic review processes by synthesizing complex findings, setting long-term goals, and advising on business opportunities to fuel +5% CAGR commercial growth.• Led cross-functional projects, developed roadmaps & KPIs improving distribution strategy by mid-single digit growth, sell-in collaboration, customer experience, and brand awareness in partners.• As leader hired, managed, and coached intern reports, creating career plans and retaining 100% of professionals at Nike. • Worked with external partners (e. g. market/consumer research agencies, economic forecasting) to triangulate data sources and provide deep understanding of the European market to senior leadership (e.g. market capacity, competitor benchmark, social listening, consumer trends). Zobrazit méně Nike Sportswear (2020) | Jordan Brand (2019)• Co-created and implemented footwear and apparel franchise & portfolio management processes, resulting in cross-functional alignment, uplifted sales, cross-selling, and healthy marketplace. • Managed multibillion footwear sales portfolio, improving pre-season planning, in-season management, tracking tangible actions and opportunities for future business. • Analyzed sell-in and sell-through insights to compose optimal product mix and price architecture to gain understanding of market trends performance.• Led yearly Market Capacity agenda, modeling +$73B European market size (as is/to be), identifying consumer trends & whitespace opportunities to increase distribution, sales, and share. Zobrazit méně

  • Head of Marketplace Business Development

    Jan 2024 - now

  • Director Kids Consumer Insights

    Jan 2023 - Jan 2024

  • Senior Marketplace Partner Insights Manager

    Jan 2021 - Jan 2023

  • Category Analytics Manager | Nike Sportswear & Jordan Brand

    Jan 2019 - Jan 2020