Laura Dreher

Experience

• 

  Carleton Insights

  Jan 2014 - Sept 2015

  Vice President Internal

  Executive Support: o Assisted the President in managing the internal operations and affairs of the club, ensuring smooth functioning and cohesion among members.Meeting Management: o Coordinated and oversaw club meetings, agendas, and minutes, ensuring accurate documentation and effective communication of decisions and action items.o Assisted in the planning and execution of club events, including logistics, budget management, and collaboration with external stakeholders.o Successfully organised and executed a series of social events, fostering a sense of community and camaraderie among members.Communication and Organization: o Developed and executed initiatives to promote member engagement, including social events, team-building activities, and recognition programs.o Managed membership records, ensuring accurate and up-to-date information for efficient communication and planning purposes.o Facilitated internal communication channels, such as email lists, newsletters, and online platforms, to disseminate club updates and opportunities.o Acted as a liaison between club members and the executive board, addressing concerns, providing guidance, and advocating for member needs.o Streamlined club communication processes by introducing a centralised platform, improving information sharing and member engagement.Leadership: o Provided mentorship and support to club members, fostering personal and professional growth and creating a positive club experience.o Implemented a mentoring program for new club members, resulting in increased retention rates and enhanced integration within the club. Show less

• 

  AIESEC in Carleton

  Oct 2014 - Jun 2015

  Social Media Marketing (SMM) Strategy: o Managed social media accounts, monitoring engagement metrics and implementing strategies, which increased follower growth and reach by 30% in 6 months.o Successfully executed a social media campaign that increased follower engagement by 25% during the normally unengaged summer period.o Developed and implemented a content calendar, resulting in consistent and timely communication of organizational updates and opportunities.Cross-Functional Communication:o Streamlined internal communication processes by introducing a centralised platform, improving information sharing and team collaboration.o Collaborated with cross-functional teams to gather information, ensuring accurate representation of programs, events, and opportunities.Event Planning: o Assisted in organising and promoting events, coordinating logistics, and creating promotional materials to drive participation and engagement.Leadership: o Assumed responsibility for overseeing marketing and communications activities during the summer period, ensuring continuity in operations. Show less Partnership Establishment: o Established partnerships with local companies to secure exchange opportunities for AIESEC's incoming participants. o Successfully increased the number of incoming exchange participants by 50% through targeted marketing efforts, enhanced partnerships, and streamlined selection processes.Leadership:o Led a team of dedicated individuals in managing and expanding the Incoming Exchange program, facilitating international experiences for students from around the world.o Acted as the primary point of contact for incoming participants, addressing concerns, providing guidance, and ensuring a positive and culturally immersive experience.o Represented AIESEC at national and international conferences, promoting the Incoming Exchange program, and establishing strategic partnerships.Project Management:o Oversaw the end-to-end process of participant placement, including matching candidates with suitable hosts, managing logistics, and providing support throughout the exchange period.o Conducted regular assessments and evaluations to monitor program quality and identify areas for improvement, implementing necessary adjustments to enhance participant experiences.Cross-Functional Collaboration:o Collaborated with cross-functional teams, including local chapters and external stakeholders, to ensure seamless program delivery and participant satisfaction. Show less

  • Vice President Marketing and Communications

    Apr 2015 - Jun 2015

  • Vice President Corporate Relations

    Jan 2015 - Apr 2015

  • Social Media Manager

    Oct 2014 - Dec 2014
• 

  AIESEC Deutschland

  Oct 2015 - Jun 2016

  Digital Marketing Strategy: o Developed a comprehensive social media strategy, resulting in a 30% growth in followers and increased brand visibility across platforms and a 20% rise in program applications.o Spearheaded the development and implementation of comprehensive marketing strategies to promote AIESEC's mission, programs, and initiatives.Team Management: o Led a team of 5 students, providing guidance, mentorship, and fostering a collaborative environment to achieve collective goals. Show less Leadership: o Led a diverse team of 6, providing guidance, mentorship, and fostering a collaborative environment to deliver impactful projects.o Oversaw the selection and preparation process of volunteers, ensuring alignment with program objectives and providing support throughout their journey.o Collaborated with cross-functional teams and stakeholders across different countries, fostering effective communication and alignment of objectives.Project Management: o Coordinated and managed international volunteer programs, facilitating cultural exchanges and promoting social responsibility among participants Show less

  • Vice President Marketing

    Dec 2015 - Jun 2016

  • Team Leader Outgoing Global Citizen

    Oct 2015 - Dec 2015
• 

  Indigo

  Apr 2017 - Jan 2018

  Customer Experience Representative

  Organization Skills: o Maintained clean and organized inventory and curated displays of rotating seasonal reading accessories.o Anticipated customer needs, providing them with excellent customer service while upholding brand standards. Customer Service: o Happily guided 100+ customers daily in the process of finding their next favourite book or series.o Proactively stayed informed about the store’s latest sales offerings and signed 150+ customers up for loyalty programs.o Supported the opening and closing of each shift demonstrating leadership and punctualityCash Handling: o Meticulously operated pos system transactions including cash, credit, exchanges, returns and refunds to ensure seamless and accurate cash flow Show less

• 

  Regus

  Mar 2018 - Aug 2022

  Event Planning: o Coordinated, and executed over 50 events per year, with approximately 200 attendees each, for the company and outside companies, including staff meetings, team-building activities, corporate training sessions, conferences, workshops, and corporate gatherings.o Conducted post-event evaluations to assess event success and gather feedback for continuous improvement.Catering and Food Services: o Proficiently orchestrated catering services for a multitude of events and meetings, meticulously handled tasks such as vendor selection, menu planning, budget management, and on-site logistics coordination.o Ensured seamless execution of catering components to guarantee a memorable dining experience for attendees and clients.Theme Development: o Crafted captivating event themes that encompass visual, aesthetic, and experiential elements, ensuring each event is a memorable and cohesive experience.Contract Negotiation: o Established and maintained successful relationships with suppliers and service providers. o Secured cost-effective contracts that align with event requirements, ensuring seamless service delivery and budget efficiency. Client Relations: o Fostered strong and lasting client relationships. o Understood and addressed client needs, providing excellent service, and ensured client satisfaction.Fundraising Events: o Orchestrated successful fundraising events by applying strategic planning, donor engagement, and efficient budget management, resulting in the achievement of fundraising goals and community impact. Sustainability: o Championed sustainability initiatives by incorporating compostable and eco-friendly products while implementing precise food planning strategies to minimize waste, thus contributing to environmentally responsible event management practices. Show less Event Planning: o Coordinated with front desk staff and external vendors to organize and manage approximately 12 events per year with over 100 attendees each.o Scheduled and coordinated in-person meetings, events, and appointments for 12-person rooms.Decor and Design: o Curated stunning decor and design elements to transform event spaces into captivating and immersive environments that resonate with the event's theme and objectives, creating a lasting impact on attendees.Communication Skills: o Demonstrated exceptional written communication skills by sending an average of 20-25 emails per day with attention to detail.Relationship Building: o Fostered positive and productive working relationships with colleagues, contributing to a supportive and collaborative team environment. Show less

  • Community Manager

    Jul 2019 - Aug 2022

  • Community Associate

    Mar 2018 - Jun 2019
• 

  For a Certified Financial Planner

  Mar 2022 - May 2022

  Administrative Assistant

  Administrative and Executive Support:o Prepared and aided in filing tax returns for a diverse portfolio of over 350 clients, including individuals, couples, and families.o Meticulously organized documents to gather relevant financial information, ensuring compliance with applicable tax laws and regulations.o Utilised industry-leading tax software to perform accurate calculations and maximize tax benefits for clients.o Demonstrated exceptional attention to detail, resulting in zero errors and successful audits for all client tax returns. Show less

• 

  S4A IT Solutions (SPRO Group)

  Aug 2022 - Jul 2023

  Marketing Analyst

  Marketing Data Analytics:o Monitored and reported on key performance indicators (KPIs), such as return on investment (ROI), and customer lifetime value (CLV), to measure marketing effectiveness.o Analysed marketing campaign data, including website traffic, lead generation, and conversion rates, to evaluate campaign performance and optimise marketing efforts.o Utilised data visualisation tools and analytics platforms to create reports and dashboards, presenting key findings and actionable recommendations to stakeholders.o Developed a marketing analytics framework that streamlined data collection and reporting processes, improving efficiency and accuracy.Multi-Channel Marketing: o Developed and implemented marketing campaigns for the SaaS services and SaaP products across various channels, including social media marketing (LinkedIn and Instagram), and email marketing. This resulting in 90% increase in page views and unique visitors, as well as 116% increase in custom button clicks within the first 6 months.Leadership: o Coordinated a team of 9 people stationed in Canada, USA, Brazil, and the Philippines.Cross-Functional Collaboration:o Partnered with a multitude of different teams, including sales, product development, operations, and design, to align marketing strategies with business objectives.o Assisted in organizing and scheduling internal events, including team functions, partner meetings, and executive-level gatherings.Content Marketing: o Developed marketing materials, including website content, blog posts, and promotional materials, to ensure consistency and alignment with brand messaging.Market Segmentation and A/B Testing: o Conducted a comprehensive market analysis that identified a new target segment, leading to the development of a successful niche marketing campaign. Show less

• 

  Freelance

  Jul 2023 - now

  Marketing Consultant

  Brand Management and Website Development:o Spearheaded complete branding overhaul for a Brazilian-Canadian vegan shoe company, leading end-to-end marketing efforts that encompassed website design, logo creation, defining brand colors, and curating a captivating merchandise lineup. o Created a professional website as the central hub for an artist collaboration, showcasing artists' work and providing information about the project. As well as, ensured that the website SEO was up to industry standards.Project and Budget Management:o Led a team of 8, in an artistic collaboration event. Artists were based in Canada, USA, and France.o Conducted regular check-ins with collaborators to track progress, provide guidance, and address any challenges, maintaining efficient project flow.o Managed end-to-end product logistics, overseeing quality, delivery, and customer service to ensure customer satisfaction.o Managed project timelines, budgets (including for PPC campaigns), and resources, ensuring projects were completed on time and within scope.Multi-Channel Marketing and Campaign Management: o Developed and executed multi-channel marketing campaigns, resulting in increased visibility and engagement across social media platforms and online communities. The main channels used were Twitter and Meta Business Suite (Instagram and Facebook). Market Research: o Conducted market research and competitive analysis to identify current market and marketing trends, customer preferences, and market opportunities, providing valuable insights to inform marketing strategies. Show less