Michael Wyant

Experience

• 

  Yogi Bear's Jellystone Camp Resort

  May 2013 - Aug 2014

  Manager

  - Present periodic marketing/management reports at weekly Team Leader Meetings.- Review weekly customer satisfaction surveys, respond to any problems in a timely manner and report trends to GM/Owners.- Effectively solve customer disputes in an appropriate and timely manner.- Communicate with owners and carry out any desired on-site marketing tasks that were necessary, such as photography and content creation.- Engage in the planning, management, and execution of summer events, such as “World’s Largest Swimming Lesson."- Manage Social Media posts for the Resort using HootSuite Publisher.- Coordinate advertisement space to local businesses for a Local Area Advertisement Map Project within budget. Show less

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  Zest Social Media Solutions LLC

  Sept 2014 - Aug 2018

  - Oversee, plan, execute, manage, and report on tasks and action items pertaining to individual digital media accounts on behalf of the company.- Develop and monitor the performance of assigned accounts.- Content development for social media accounts, blogs, and websites.- Analytical reporting and analysis of web presences for performance and search engine optimization.- Ongoing research, planning, and forecasting for the continued growth of client accounts.- Communicate both internally with other team members pertaining to the development of accounts and properties, as well as externally with client contacts to facilitate ongoing deliverables. Show less

  • Digital Strategist

    May 2015 - Aug 2018

  • Digital Marketing Intern

    Sept 2014 - May 2015
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  Zest Social Media Solutions

  Nov 2019 - now

  Director of Digital Marketing

  - Utilize digital marketing skills and expertise to plan, develop and manage expert-quality products in line with Zest’s Digital Marketing Services.- Provide strategic consultation and digital marketing support to the creative, web, consultation & management and business development teams, focusing on strategic objectives and consistent delivery of client services.- Proof and perform quality control on all digital marketing team products in detail.- Research, understand, consult on and apply current and upcoming industry trends and developments in order to provide exceptional client services and deliverables.- Organize, maintain and manage all digital files and structure using DropBox and Google Drive, in accordance with digital marketing team standards and procedures.- Manage the direction, development and performance of the digital marketing team, ensuring each team member produces the highest quality of work across the core Digital Marketing service areas to positively affect the sales and growth of client relationships.- Collaborate with Business Development and client services personnel by overseeing the scoping of all projects as it pertains to Digital Marketing Services to confirm alignment with staff resources, capabilities and capacity.- Assess organizational gaps in digital resources, and affect solutions including but not limited to hiring, on-boarding and training of internal personnel, and the partnership or solicitation of vendors and outsourced services. Show less