Justine Jes Thomas

Experience

• 

  Wipro Technologies

  Apr 2005 - Jan 2006

  Access Control System Admin

  Programming of proximity cards using the software MultiMax525 version 5.0.1.

• 

  Infosys BPO

  Jan 2006 - Aug 2007

  Process Executive

  I contributed significantly to Yahoo!'s Sponsored Search results, serving as a pivotal component of the company's core operations. My responsibilities revolved around ensuring the quality and compliance of these search results, playing a critical role in the success of our organization.Key Accomplishments:- Reviewed and curated advertiser-submitted search listings, meticulously adhering to Yahoo!'s editorial guidelines to maintain quality standards.- Utilized the Editorial Processing System (EPS) to meticulously review, organize, and publish search listings, managing Search Listing Requests (SLRs) efficiently.- Generated impactful search listings while employing data analysis techniques to assess the monthly, quarterly, and yearly performance of Yahoo! Search Marketing's diverse client base.- Crafted compelling sales presentations for Yahoo!'s Account Managers, facilitating effective client engagements and collaborations.This role not only honed my skills in content curation and quality assurance but also allowed me to excel in data-driven analysis and client-facing communication. Show less

• 

  Regalix

  Sept 2007 - Apr 2009

  Account Associate

  Oversaw diverse paid marketing initiatives catering to Indian and US clients, strategically managing campaigns aimed at lead generation and sales. Maintained a consistent focus on achieving robust Return on Investment (ROI) throughout these efforts

• 

  Sabre Marketing Services

  Apr 2009 - Apr 2010

  Account Manager

  Led the strategic management of diverse paid marketing campaigns, specializing in the procurement and utilization of traffic through various channels including Banner Ads, Pop-ups, Pop-unders, Text Link Ads, and website section sponsorships.Key Responsibilities:- Developed comprehensive marketing proposals for prospective clients, incorporating detailed projections to showcase potential outcomes and benefits.- Conducted vigilant oversight of online business and website performance, employing advanced tracking and monitoring techniques. Evaluated critical areas such as traffic metrics, search statistics, conversion rates, referrers, web functionality usage, and user journey analysis. Show less

• 

  The Search Agency

  Apr 2010 - Apr 2015

  Proficiently managed campaigns within DFA/DS while demonstrating adeptness in overseeing Google search, display, and remarketing campaigns.Key Contributions:- Collaborated closely with Account Managers, Creative Editors, Landing Page, and Channel Management experts to craft tailored and optimized search and display campaigns, ensuring uniqueness and effectiveness.- Employed a blend of creative and analytical approaches to revitalize underperforming SEM initiatives. Addressed issues related to landing page relevance, quality score, and account structure to enhance campaign performance.- Orchestrated seamless new client launches by coordinating cross-functional teams, assembling launch deliverables, and establishing milestone goals. Show less

  • Sr Search Engine Marketing Analyst

    Jul 2014 - Apr 2015

  • Search Engine Marketing Analyst

    Apr 2010 - Jul 2014
• 

  Practo

  May 2015 - Apr 2018

  Growth and Digital Marketing Manager

  Spearheaded Practo's expansive global paid marketing endeavors across the Middle East and Latin America, overseeing diverse campaigns across multiple countries and market segments. Additionally, managed SEO strategies for three countries.Key Responsibilities:- Directed efforts towards acquiring users, generating leads, securing appointments, driving app installations, and facilitating online consultations across a diverse portfolio of products.This role demanded a strategic approach to oversee marketing initiatives across geographically varied regions, catering to diverse segments while maximizing user engagement and conversions. Show less

• 

  Vyapar Tech Solutions

  May 2018 - Jul 2019

  Head - Digital Marketing

  Accountable for formulating, executing, and overseeing the comprehensive digital marketing strategy encompassing growth marketing initiatives.Key Achievements:Instrumental in propelling the Vyapar mobile app to a user base of 1.5 million, employing a strategic blend of planning, development, and implementation within the digital marketing framework.This role entailed strategic leadership in devising and executing a robust digital marketing strategy, resulting in significant user acquisition and product growth. Show less

• 

  FloBiz

  Jul 2019 - Aug 2020

  Senior Marketing Manager at MyBillBook

  Led the strategic development and execution of comprehensive marketing initiatives encompassing digital, social media, content, brand, offline, communications, growth, and creative channels.Key Achievements:- Spearheaded the successful market launch of two prominent products, FloProfit and MyBillBook, demonstrating adeptness in orchestrating end-to-end product introductions.- This role required strategic prowess in crafting and implementing diverse marketing strategies while achieving successful product launches, contributing significantly to brand growth and market presence. Show less

• 

  Udaan.com

  Nov 2020 - Sept 2022

  Senior Marketing Manager

  Lead the marketing endeavors at udaanCapital, the NBFC division of udaan, specializing in innovative solutions addressing collection challenges, funding gaps, credit negotiations, GST business tracking, efficient cheque management, and other associated financial concerns.This role involved strategic leadership in devising and promoting solutions tailored to alleviate various financial hurdles faced by businesses, contributing to udaanCapital's position as an industry leader in financial innovation. Show less

• 

  MarketStar

  Nov 2022 - May 2024

  Senior Manager - Digital Services - US

  As a seasoned Team Manager, I lead a dynamic group of experts specializing in Paid Media (Search, Display, Paid Social, Programmatic, ABM, and more), SEO, and Social Media Management. Our mission? To create and execute powerful campaigns for clients across the globe. From strategy to implementation, we drive results that matter.

• 

  Recoup Health

  May 2024 - Dec 2024

  Director - Digital Marketing
• 

  Aster DM Healthcare

  Feb 2025 - now

  Assistant General Manager - Growth Marketing