Craig Wylde

Experience

• 

  BG Marketing

  Dec 1988 - Mar 2003

  Sales Manager

  I worked on the growth of the company from being its first employee to a successful market leader over a 15 year period. My roles began with the establishment of a distribution through the selective growth of independent retailers over a 10 year period, selling and marketing our products to the growing customer base. This was an exciting period as the wheel product cycle matured, and we widened market demand, expanded the range and grew exponentially from very humble beginnings. Reporting to the MD I learned much in this role from a very clever businessman. A great company to be part of and this was pivotal in my professional growth towards other opportunities. Show less

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  NZMD Concorde

  Mar 2003 - Nov 2004

  General Manager

  Officially General manager of a small business, this role was all encompassing and included every aspect in a very hands on role including daily sales, strategic planning, logistics and inventory management. This was a great experience and a lesson in looking harder before you leap.

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  Tyres4U

  Jan 2005 - Apr 2013

  National Sales Manager

  This was a fulfilling and challenging role as the Sales Manager and Product Specialist responsible for all areas pertaining to Passenger, Light truck and 4x4 tyre and Alloy Wheel product sales, pricing strategies, procurement, brand development, supplier liaison and Customer relationships. Most enjoyable with a great team, we experienced much success and growth during my time at Tyres4U. Awesome customers and a wonderful diverse team. This is a great company.

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  DTM WHEEL AND TYRE LIMITED

  May 2013 - Dec 2018

  General Manager

  As General Manager I worked alongside the owners, reporting to the Board Chairman. Responsible for recommending and then implementing agreed strategies, I managed the overall operation, cultural change, expansion, direction and success of the business. We developed an excellent team, wholesaling Wheels and Tyres to multiple channels within the Automotive industry throughout New Zealand, working hard to become one of the best in our industry and enjoy the benefits of doing so with all stakeholders. Show less

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  Advantage Business

  Aug 2019 - Oct 2021

  Business Advisor

  A Business Advisor to Waikato SME Businesses to improve understanding, processes and outcomes for owners, managers, and their teams. Every business encountered had some unique challenges, whilst also sharing many similar issues relating to systems, Continuous improvement and the people culture required in business today. I am very proud of the developments made for each client and enjoyed seeing better outcomes manifest in the day to day and in the financial and personal life balance outcomes.

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  ELEVATE BUSINESS SOLUTIONS LIMITED

  Aug 2020 - now

  Advisory Board Chairman - Houston Technology Group
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  Carter's Tyre Service

  Nov 2021 - Nov 2022

  Regional Sales & Account Manager

  This role took me back to the coalface of the commercial tyre industry, working closely with the Carters Store personnel and customers. I enjoyed the hands-on role which allowed me to meet fabulous people and directly influence improved communication, process, efficiencies and outcomes. Thanks to all for your welcoming attitudes and openness to solutions.

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  Tyreline Distributors

  Jan 2023 - now

  National Sales Manager B2B

  Leading the Sales effort for all products for Tyreline's Stakeholders, Customers and Team.