Lindani Manyoni

Experience

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  Ekus

  Jan 2014 - Nov 2017

  Junior Marketing Consultant

  My duties were to support the work of my then marketing manager and executives on projects directed at maximizing company profits and developing short travel sales strategies or traditional marketing campaigns for our international tours. This position was PART-TIME and Seasonal as I was studying full time.My responsibilities were: Email Marketing: Creating and building emails for email marketing campaigns.Content Writing: Writing content for the company blog, website, and social media channels. Customer care: dealing with customer queries and complaintsPromotion campaigns preparing: promotional materials and displays for international exhibitions. Market research: Researching and analyzing market trends and competitors.Study and learn new tour/cruise products, lifestyles, and preferred suppliers, including attending educational events and webinars.Provide all relevant and essential information to the tourists regarding their travel like guides, itineraries, brochures, and maps.Sell the appropriate tour package to the right customer.Negotiate any customizations or modifications requested and accommodate to the best level possible. Show less

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  L'Oréal

  Jan 2017 - May 2019

  Training Manager and Ecommerce Coordinator

  Selected as a top talent for BRANDSTORM 2017, representing African universities, I demonstrated exceptional marketing skills and innovative thinking. I completed L'Oréal's rigorous General Management Program in Marketing, driving business growth and brand awareness for luxury brands:• Diesel Fragrances: Developed and executed marketing strategies, increasing brand visibility and sales• Giorgio Armani: Launched new product lines, achieving significant revenue growth.• Lancôme: Led retail management projects, achieving double-digit sales increases and launched Beauty boutique.• I drove Yves Saint Laurent (YSL) brand success through strategic event planning, influencer marketing initiatives, and successful new product launches, elevating brand awareness and driving business growth. Promoted to E-commerce Coordinator within 6 months, overseeing online channels for • Urban Decay: Developed and implemented e-commerce marketing campaigns, increasing online sales.• Kiehl's: Managed e-commerce operations, driving sales growth and ensuring seamless customer experiences Show less

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  TravSIM

  May 2019 - Mar 2021

  Digital Brand Stratigist

  e-commerce paid campaign management.Social Media brand management and content creator for three international brands.Affiliate marketing coordinator for international markets (USA and Europe)Amazon campaign management SEO and Web analytics on google ads and amazone Social media campaign coordinator. Defining brand elements and consumer-voiceEnsuring consistent and effective brand messaging on IMC.Conducting market research analysis to anticipate future trendsMaking brand positioning recommendations to enhance sales of products and servicesDeveloping a brand digital marketing strategy for short and long-term growth. Show less

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  Fair Price Furniture & Appliance

  Oct 2022 - now

  Marketing Coordinator

  In 2022, I embarked on a thrilling journey with Fair Price, South Africa's venerable furniture brand, which has been a constant presence in my life since childhood. My parents' frequent purchases at Fair Price instilled in me a deep appreciation for the brand's commitment to quality and affordability. This nostalgic connection fueled my excitement to join the team and leverage my expertise to resonate with South African customers on a profound level.▪ As Senior Marketing Coordinator, I spearhead marketing initiatives for 100+ stores nationwide, harnessing my expertise to:▪ Craft innovative marketing and digital strategies that harmonize online and offline channels, amplifying brand visibility and customer engagement▪ Develop comprehensive strategic plans, aligning business objectives with market trends and customer insights▪ Foster symbiotic supplier relationships, ensuring seamless collaboration and mutually beneficial partnerships▪ Conceptualize and execute activations that captivate our audience, leveraging data-driven insights to maximize ROI▪ Analyze and interpret complex data sets, distilling actionable intelligence to inform marketing decisions and optimize resultsMy role at Fair Price presents a unique opportunity to merge my passion for marketing with my personal connection to the brand. I'm dedicated to honoring Fair Price's legacy while propelling the brand forward, cultivating loyalty and driving growth through innovative marketing solutions that resonate with South African customers Show less