Joanna Tan

Experience

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  Philips Electronics Singapore

  Jun 2008 - Jul 2008

  Sales Assistant

  Ambassador for Philips’ Living Colors launch at various social events including the Singapore Tatler 2008 annual dinner and dance

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  P&C Management and Training Centre

  Dec 2008 - May 2009

  Editorial Assistant

  Integral part of the Customer Centric Initiative (CCI) Project team which successfully applied for the “Singapore Service Class” award, Singapore’s leading certification for business service excellence

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  Ketchum ICON

  Jun 2009 - Jul 2009

  Intern

  - Work with senior management to execute corporate communications plans for a portfolio of high profile accounts including The Boeing Company, The Regent Maldives and Carlson Marketing Group- Wrote and published a featured article on The Regent Maldives in the Medical Grapevine magazine, a doctor lifestyle magazine that is distributed solely to medical practitioners in Singapore

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  Point Consulting

  May 2010 - Jul 2010

  Intern

  Work with senior management to formulate and execute secondary data analysis plan

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  ServiceSource International

  Nov 2010 - Jan 2011

  Sales Representative

  Management of VMware contract renewals (Region: Australia & New Zealand)

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  Procter & Gamble

  Feb 2011 - Jul 2016

  • Managed SK-II & Fine Fragrances business in ASEAN and India (modern retailers, distributors, in-flight concessionaire and e-commerce)• Key responsibility was to build diverse, collaborative relationships with P&G accounts to develop strategic solutions and to meet the needs of P&G’s customers and consumers.• Worked closely with the internal multi-functional team (Marketing, Media, External Relations, Product Supply, Finance, etc) to come up with cohesive business plans and solutions• Successfully managed half a million budget (USD) • Managed Retail Operations in the respective regionAwards Received:- Gold Award for Outstanding Business Result CY2015 Q3 (Exceed Target by +20%)- Gold Award for Outstanding Business Result CY2015 Q4 (Exceed Target by +23%)- Gold Award for Extraordinary In-Store Experience CY2016 Q1 Show less

  • Senior Key Account Manager (Travel Retail Asia Pacific , Prestige)

    Feb 2015 - Jul 2016

  • Senior Key Account Manager (Giant Singapore)

    Jun 2013 - Feb 2015

  • Key Account Manager (SK-II Singapore)

    Feb 2011 - Aug 2013
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  The Body Shop

  Aug 2016 - Jan 2018

  APAC Franchise Account Manager

  Led and managed The Body Shop franchisees to maximize profitability, total business, retail and wholesale sales. Worked closely with franchisees’ C-Suite on business reviews, strategies and key plan implementations. Covered five markets: Indonesia, Malaysia, Vietnam, Myanmar and Brunei. Key Achievements:- Over achieved FY2017 business plan targets and grew portfolio by 11%- Led the brand’s entry into Myanmar domestic market (end to end management)- Worked with franchisees’ digital teams to deliver an average of 40% growth in e-Commerce Show less

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  Deliveroo

  Sept 2019 - Jun 2020

  Senior Commercial Manager

  - Maintained and grew relationships between Deliveroo and the top restaurant partners through innovation and joint business plans- Negotiated contracts and terms of partnership- Drove restaurant performance through data analysis and industry knowledge to maximise order volume and growth potential through Deliveroo- Liaised with operations teams to improve operational efficiencies- Worked with marketing teams to accelerate restaurant order growthKey Achievements:- Won a few exclusive partnerships- Grew portfolio by 20% Show less

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  Slerp

  Jul 2020 - now

  • Led the development of the company’s new operations software (from zero to one).• Responsible for defining the vision and the product roadmap for the company’s new marketing arm.• Led the set up of analytics tools, Google Analytics and Facebook Pixel, for merchants to manage and access user and conversion data.• Engage with external clients and internal stakeholders to elicit business requirements.• Implementing a JIRA workflow and oversee the development stages with a dedicated engineering team.• Leverage 10 years of commercial experience and account management, and nearly three years of domain knowledge in online food delivery to help generate ideas during inception Show less • Joined as part of the foundation team• Led and managed key accounts to maximize sales and increase order volume by more than 10X• Ensured key accounts and consumer needs are appropriately considered when making critical business decisions within Slerp.• Provided onboarding, training, education and ongoing support to top partners including JKS Restaurants, itsu, Hakkasan Group, etc. • Worked closely with the product team to improve the platform and feed into the product roadmap with context from the merchant’s perspective• Helped manage live operations, particularly during peak periods• Involved in creating/evolving several processes to improve operational efficiencies• Assisted in building and maintaining partnerships with third party partners (i.e. courier partners, payments) Show less

  • Product Lead, Partner Success

    Mar 2021 - now

  • Account Management Lead

    Jul 2020 - May 2021