Michael Faro-Tusino

Experience

• 

  MyNokiaBlog

  Jul 2011 - Jul 2015

  Senior Editor

  Australian lead saw my placed in charge of content creation and curation for the site with respect to its Australian target audience. With a niche focus on Nokia (and subsequently Microsoft with their acquisition).- Close Collaboration with Agency and Brand on strategy- Content Creation and Curation (Written & Digital)- Post Sponsorship- YouTube- Closed Door Discussion with C-Suite executives- Traffic and Web Analysis

• 

  Unleash The Phones

  Nov 2012 - Aug 2015

  Senior Editor

  Overseeing the site’s content and social channels in relation to its Australian audience, with campaign collaboration occurring both domestically and internationally.- Close collaboration with Brands and Digital Agencies (Consumer Technology and Telco)- Content Creation (Written & Digital)- YouTube- Sponsored Content- Direct brand feedback- Traffic and Web Analysis

• 

  Microsoft

  Jan 2013 - Jan 2014

  U Crew Ambassador

  Brand Ambassador for Microsoft on the Macquarie University campus, responsible for educating potential customers on a wide range of Microsoft products, tailoring each approach to the specific needs of the individual and their demographic (eg. Student, Staff, University Management).- Lead social campaign for my team- Communications liaison (team and client)- Product Demonstrator

• 

  ACCO Brands

  Feb 2016 - Apr 2020

  - Manage the relationship between ACCO Brands and the ANZ online channel partners (including Amazon, eBay, Catch, MightyApe and TradeMe)- Develop etail business strategy plans and execute in line with wider business objectives - Understand, and adapt to, customer journey and behaviours on both B2B and B2C e-commerce to drive sales growth - Implement and maintain marketing automation strategy and programs to drive customer loyalty and retention- Close attention to analytical insights in order to identify potential pitfalls to success and drive change to sustain growth Show less * Developing and executing Social Media Content and strategies for local (AU & NZ) and global brands* Managed relationships between internal, global and external stakeholders to implement and deliver on social media objectives and KPIs* Owned the B2B Trade Website experience between IT, Marketing, Sales and Customer Support, as well as customer base* Coordinated best practices for web content across B2B, B2C and partner websites. * Analyse social media and web performance in order to monitor and adapt strategy to ever changing market* Worked cross-functionally to contribute to business objectives Show less

  • Digital & Etail Manager - ANZ

    Apr 2019 - Apr 2020

  • Digital Coordinator - ANZ

    Feb 2016 - Apr 2019
• 

  Adidas

  Apr 2020 - now

  Commercial lead to drive the growth of the Digital Partner Commerce (DPC) Channel for adidas Pacific (Australia + New Zealand) across Wholesale, Marketplace and Hybrid operating models. Delivering profitable and sustainable market share growth across assigned account portfolio, while executing local and global business plans to achieve mutual goals of adidas and our retail partners. Additionally implementing marketplace management processes to drive brand protection, as well as unlock additional revenue streams through adjacent sales channels (ie. Marketplace, Social Commerce, etc) Led the online acceleration of Digital Wholesale for the Pacific business, onboarding new accounts, alongside implementing joint business plans for existing partners (across Platform, Pureplay and Omni-Channel) to improve brand presence and consumer experience - ultimately driving conversion and retail sales growth for the partners. Key account management for online retailers including THE ICONIC, Amazon & Catch

  • Senior Manager, Digital Partner Commerce (DPC) - Pacific

    Jan 2025 - now

  • Manager, Digital Partner Commerce (Platforms & Pureplayer Accounts)

    Apr 2023 - Dec 2024

  • Manager, Digital Partner Commerce (Partner Development)

    Oct 2021 - Apr 2023

  • Senior Specialist, Digital Partner Commerce Accounts

    Apr 2020 - Oct 2021