Fadi Khalil

Experience

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  ZenithOptimedia Group I The ROI Agency

  Feb 2012 - Aug 2018

  Media Manager

  Subsidiary of Publicis Groupe, a leading media agency that offers the full spectrum of communications planning and media buying online and offlineManaged $3M marketing portfolio for clients across consumer goods, education, financial services, automotive, and energyAnalyzed and synthesized customer and market data to develop customized marketing strategies based on findings and campaign goalsCoordinated effort between client and internal teams (creative and communication)Informed and updated client stakeholders on campaign performance and advised clients on optimization strategiesLed the end-to-end execution of marketing campaigns, from inception to closure, achieving preset KPIs based on client goals Show less

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  Smart ESA

  May 2017 - Sept 2019

  Digital Consultant

  Accelerator that leverages ESA Business School know-how and network to jump-start MENA startupsTrained and onboarded 6 marketing teams (30 marketing agents) on digital advertising and basic website best practices

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  Great White

  Sept 2018 - now

  Chief Executive Officer

  Hybrid marketing agency specialized in managing media campaigns in the MENA regionFounded and grew company within 3 years, managing 4 enterprise clients across multiple industries with over $500,000 of yearly ad-spendDeveloped long term campaigns and cross-channel (online and offline) marketing strategies for clients based on product goals, customer profiling, and market analysisOptimized campaign spend for clients based on performance metrics. Advised clients on best practices and fine-tuned targeting criteria. Achieved 66:1 return on ad-spend in one engagementPrepared and communicated bi-weekly performance and progress reports to client stakeholders Show less