Kim Abbate

Experience

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  Tin Lizzy’s Cantina

  Jun 2007 - Apr 2011

  Senior Marketing Manager

  • Key player in the development, expansion and branding of Tin Lizzy’s, from one location to three• Produced and designed all graphics for inside/outside all stores (i.e. menus, POS material, posters, advertising)• Introduced, created and launched all social media marketing (i.e. Facebook & Twitter)• Created and branded Facebook landing page to acquire the look and feel of the Tin Lizzy’s brand and experience• Produced and executed all social media strategies and contests, utilizing Facebook and Twitter communities• Created branding, look and feel, including all marketing and point of purchase materials, companywebsite, service apparel, promotional merchandise and customize in-store music playlists• Coordinated, oversaw and acted as a liaison between all media contacts and projects (Cumulus Media, Best Self Magazine, the voice of Tin Lizzy’s featured on 99X, Q100, Star 94)• Created branding, look and feel, including all marketing and point of purchase materials, companywebsite, service apparel and promotional merchandise• Managed PR agency efforts, including, grand openings, events and fundraisers Show less

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  Borderline Brilliance Agency LLC

  Apr 2011 - Mar 2013

  Founder/Creative Director

  • Acquired new and maintained existing client relationships• Created and designed various collateral pieces (tangible and virtual) for companies in a variety of industries• Developed and launched a variety of Facebook and Twitter accounts for clients, who require daily, multiple postings• Created custom built Facebook tabs and landing page experiences for several brands (i.e. energy beverage companies, chain restaurants, national car dealership, real estate companies, etc.)• Aided in strengthening brand awareness and consistency; identified and planned marketing strategies for several brands • Created and designed custom and branded Power Point presentations, proposals and custom decks• Graphic design of marketing collateral (company logo, POS material, business cards, flyers, brochures, posters, letterhead, etc.)• Designed layout and content of print advertising and e-mail marketing campaigns for clients• Assisted in name and identity development• Web design and development• Assisted clients in the production and execution of a variety of social events; including participation infundraisers and benefits, in order to strengthen public relations efforts Show less

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  Dorsey Alston, Realtors

  Feb 2013 - Jul 2013

  Marketing & Social Media Director

  • Leadership role which oversaw and ensured brand identity was consistent throughout all mediums; moderated and updated social media communities, website content and images; graphic design of collateral and advertising• Served as thought leader with respect to developing a consistent & engaging social media presence • Pro-actively engaged with sales team and executives to develop and execute custom sales campaigns• Aided in moderating the social media communities by eliminating or responding to negative comments• Created and developed targeted e-mail marketing campaigns• Created custom Facebook & Twitter custom landing page to acquire the look and feel of the Dorsey Alston brand experience Show less

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  SPI - Software Paradigms International

  Jul 2013 - Apr 2014

  Marketing Director

  High level collaboration with sales team and key stakeholders to craft and execute targeted marketing campaigns to drive new business growth as well as opportunities within existing accounts. Manages and oversees the creative aspects and content development to ensure brand consistency and awareness. Support of sales executives, product and service marketing initiatives, strategy and development. Governance over advertising, trade shows, partner events, collateral design/layout, updates to website, social media and corporate blog.• Organizes, develops and executes targeted marketing campaigns, industry events and other activities to generate qualified leads and drive sales• Solely plans, creates and manages annual marketing budget and calendar• Develops high-level understanding of company services and products complimenting the retail value chain• Executes graphic design on all client-facing collateral, ensuring brand identity is consistent throughout all mediums, including sourcing all visual components and content development• Drives the products and services marketing strategies from inception to end results by understanding industry needs and ensuring alignment with global sales objectives • Intermediary for marketing initiatives requiring outside vendors; collaborates with company partners to develop co-branded marketing strategies and campaigns • Solely plans and executes industry trade shows; submits contracts to secure booth space and services needed; design booth structure and signage; supervises and ensures quality booth setup, swag, collateral, equipment setup and staffing • Prompts sales team with news and information regarding clients, prospects, competition and new opportunities • Ensures website and social media content is current, relevant and updated; creates content for executive blog posts• Builds and maintains relationships with retail associations, media and analysts: RIS News, NRF Show less

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  NICE Nexidia

  Apr 2014 - Apr 2017

  Senior Marketing & Events Manager

  Responsible for marketing initiatives as they relate specifically to promoting the contact center area of Nexidia’s business model. Works closely with the product, services and sales team to develop supporting sales tools needed to convey Nexidia’s value proposition and market differentiators. In addition, responsible for all tradeshow, conference and event activity that takes place inside and outside the organization. Management of lead generation activities such as email campaigns, webinars, etc.Nexidia has applied years of research and development to deliver a comprehensive range of solutions for audio and video search. Nexidia works with some of the world’s largest contact centers, media and entertainment companies, government agencies, and legal firms to help them realize the amazing possibilities now discoverable in audio and video content.Nexidia unlocks the untapped value inside your massive amounts of unstructured audio and video content by making it searchable; enabling you to achieve the value never before possible – competitive advantages, operational efficiencies, and new business opportunities.Nexidia owns nearly 100% of the technologies and applications we provide. Our commitment to innovation means seamless integration, rapid technology advances, and speed to market with the most advanced, leading-edge solutions.Nexidia Inc. is a privately held corporation headquartered in Atlanta, GA with customers and additional sales representation throughout North America, Europe and Asia. Show less

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  Dorsey Alston, Realtors

  Oct 2015 - May 2023

  Licensed Realtor
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  Atlanta Fine Homes Sotheby's International Realty

  May 2023 - now

  Realtor

  A Lifetime Member of the Atlanta Realtor's Association and Top Producing Realtor skilled in helping Buyer's and Seller's alike, achieve their Real Estate goals in the metro Atlanta areas.