Erica Chisholm

Experience

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  TomKats Inc.

  Jun 2009 - Aug 2010

  Movie Chef

  • Responsible for the quality and preparation of food presentation for film crews with up to 300 people.• Prep and prepare the daily menus as well as keep a well stocked inventory.• Produce breakfast items, specialty salads, vegetarian entrees, main courses and desserts.• Responsible for retaining V.I.P knowledge and consistency for select menu items requested by celebrity clientele.• Movie Chef credits include: Boardwalk Empire, Ugly Betty, Mildred Pierce, Blue Bloods and others. Show less

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  Williams-Sonoma, Inc.

  Jun 2011 - Jan 2013

  Chef Instructor & Sales Associate

  • Teach weekly Technique (cooking) classes, focusing on specific culinary topics such as various cuisines, cookware, food handling and product knowledge.• Teach cooking classes, demonstrating the preparation of recipes effectively, allowing guests hands-on interaction with products and food from start to finish.• Teach the cookbook club, teaching guests the culinary procedures and ideals of a celebrity chef while demonstrating a menu from their recent cookbook and products which are most effective for their specialty dishes. Show less

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  Gustin Advertising

  Oct 2011 - Aug 2013

  Account Manager

  • Preservation of positive relationships between clientele, multi media outlets, and advertising affiliates.• Coordinate marketing materials including PR campaigns, corporate rebranding, direct mail,recruitment and run of press (ROP) ads; in print and digital publications and creation ofcollateral pieces.• Create and maintain multiple social media pages.• Provide project quotes in accordance with client budgets and guidelines.

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  GTB

  Sept 2013 - Jul 2017

  Ford North America, Owner• Responsible for day-to-day client management; working closely on development of Owner experiences and marketing communications to support Ford Owner initiatives. • Construct strong relationships with other agency partners and external vendors to ensure deadlines are met while successfully delivering optimal solutions according to vital strategic requirements.• Coordinate between internal departments to manage budgets, tracking, and additional financial obligations for multiple Owner programs.• Work with Director to provide overall direction to agency support, in addition to supervising development; confirming creative implementation is consistent with client approved strategy. Show less Ford International, Global Trade Services - CRM• Act as a liaison between client accounts in emerging markets; Middle East, Puerto Rico, andCentral America and Caribbean. Collaborate with departments throughout the agency toensure quality of work and deadlines are met.• Implantation of Customer Relationship Management (CRM) campaigns through an emaildeployment tool, Oracle and Salesforce Marketing Cloud.• Responsible for insight and analytic reports throughout, and at the end of, all CRM campaigns.• Designing and execution of Service Maintenance Reminder (SMR) rules and implementationsfor e-mail campaign per select dealers. Show less

  • Account Supervisor

    Jan 2017 - Jul 2017

  • Project Manager

    Sept 2013 - Jan 2017
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  Advia Credit Union

  Jul 2017 - now

  • Leading a team of marketing professionals to drive successful campaigns; meeting corporate strategic loan, deposit, and ROAA goals, honing into membership acquisition and product growth in 29 communities. • Oversight of community growth and engagement through numerous Public Relations outlets including but not limited to: event planning, sponsorships, and press releases. This also entails the knowledge and leveraging of third party social and listening platforms as Meltwater and Hootesuite. • Development of strategy implementation for traditional and digital media channels, campaign brand and messaging, target, and budget analysis. This includes various targeting tactics and analyzation of persona models, look-a-like audiences, and core data• Responsible for vendor relationship management. Partners include James and Matthew Advertising Agency, Adobe-Marketo CRM Platform, Marden Kane Sweepstakes, Riverrun Press, and Allegra Mail house.• Driving member self-service education and utilization through online channels by means of tutorial videos for: video teller machines, express loan suite, external transfers, remote deposit, person-2-person pay, and more. Video tutorial coordination includes script writing, featurette, and post-production direction. • Working knowledge for campaign utilization on member facing digital platforms such as Q2 Smart, Q2 Discover, Temenos, Newgen, cuneXus, and Adobe-Marketo CRM Platform. Show less • Campaign management for Loans, Lines of Credit, and Visa Credit Card Products; collaborating with internal Advia departments, such as Lending, Card Services, Member Contact Center, and Branch Experience. This is in addition to briefing and planning with external agencies on outlined scope of work, kick off dates, digital media coordination, and launch material execution. • Utilize different data from, but not limited to, internal CRM tools and the Analytics department, to strategize and implement multiple B2C product programs: Quarterly product campaigns, Monthly Email/Direct Mailers, Credit Card and Auto Loan PreApprovals, and the newest, Approved Not Funded Loan campaign. This goes hand-in-hand with internal staff communications; campaign toolkits, campaign contests, and Marketing Connection (intranet).• Duties include but not limited to, copy writing, creative briefing, and numerous aspects of production delivery. Confirm accuracy of product information, list quality, implication of data capture, in addition to legality sign-off, and department product approvals. Ensure timeline and successful delivery of multiple print, display, CRM, and but not limited to web page material according to key strategic requirements.• Further responsibilities include macro reporting from Google Analytics and Advia’s CRM Tool, working with the Analytics department for micro and conversion reporting, and continuous engagement with Public Relations on applicable material such as the Advia Foundation. Show less

  • Manager of Marketing

    Jan 2021 - now

  • Assistant Manager of Marketing

    Dec 2018 - Jan 2021

  • Senior Marketing Specialist

    Jul 2017 - Nov 2018