Marissa Paulsen, PMC, PMP

Experience

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  University of Iowa Athletic Department

  Aug 2010 - Feb 2013

  Sports Marketing Intern
• 

  American Junior Golf Association

  May 2012 - Aug 2012

  Tournament Operations Intern
• 

  Workiva

  Nov 2012 - May 2013

  Marketing Intern, Financial Reporting Solutions
• 

  Team Services, LLC

  Jun 2013 - Sept 2018

  - Managed day-to-day client partnerships with the NFL and NFL Players Association for an in-school health & wellness program, benefiting 70,000+ students.- Negotiated and closed over $1.8M in complex deals between clients and NFL teams, demonstrating adept negotiation skills and business acumen.

  • Consulting Manager

    Dec 2016 - Sept 2018

  • Consulting Coordinator

    Oct 2013 - Dec 2016

  • Consulting Assistant

    Jun 2013 - Oct 2013
• 

  Flow Yoga, Yoga District, The Yoga Shala, Dupont Circle Yoga

  Aug 2016 - Mar 2023

  Yoga Instructor
• 

  The Offline Society

  Oct 2016 - Oct 2017

  Director of Product Strategy
• 

  SoHookd

  Oct 2018 - Jul 2022

  - Drove SoHookd’s product vision, strategy, and execution within an agile framework, guiding product evolution and roadmap.- Fostered collaboration across engineering, UX design, marketing, and sales teams to innovate SaaS product solutions and enhance the product portfolio.- Successfully launched two new products in a year from 0 to 1, employing comprehensive discovery, competitive analysis, ideation, scoping, wireframing, and seamless implementation. Achieved a 132% increase in revenue year-over-year.- Implemented targeted user communications resulting in a 37% increase in redemptions, significantly reducing customer churn rates.- Identified operational gaps, prioritized features, and managed development efforts that reduced support tickets by 40% and decreased manual task time by 65%.Product Management | Strategy | Vision | Product Roadmap | Requirements Building | Collaborating with Engineers, Design, and Key Stakeholders Show less - Co-developed revenue growth strategy in partnership with CEO and CMO, driving a remarkable 140% year-over-year increase in revenue.- Led the creation of a multi-sided marketplace product, achieving a 140% year-over-year revenue growth.- Spearheaded strategy and managed the successful launch of analytics software to gather and analyze user insights, enhancing decision-making capabilities.- Developed and executed strategic partnerships aimed at improving retention and increasing revenue, resulting in an 8% increase in gross margin.- Negotiated strategic partnerships with wellness brands, expanding partnerships from 20 to over 100, significantly broadening market reach and impact.Operations | Wellness Partnerships | Negotiation | Scaling a Startup Show less

  • VP of Product + Operations

    Jan 2021 - Jul 2022

  • Director of Product + Operations

    Apr 2020 - Feb 2021

  • Operations Manager

    Oct 2018 - Apr 2020
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  PushPress

  Jul 2022 - now

  Mobile Product Manager

  Product Manager | Product Management | Strategic Thinking | Product Strategy | Product Roadmapping | Stakeholder Management | Agile Product Development | Product Metrics + Analytics | Cross-Team Collaboration with Design, Sales, Marketing, and Leadership | Mobile App | Product Development