Kanupriya T.

Experience

• 

  ROGER PEREIRA COMMUNICATION PVT LTD

  Dec 2003 - Jan 2004

  PR Intern

  Key Clients: Samsung, Bombay Chamber of Commerce and Industry, CMC Ltd.Projects Undertaken:1. Study of the Retail Industry in India to strategizing for the emerging market2. The Indian Pharmaceutical Industry and the opportunities post 2005 2. Global re-positioning project for Samsung

• 

  KC College of Engineering & Management Studies & Research

  Aug 2004 - Oct 2004

  Faculty

  - Conducted lectures on Public Relations & Event Management- Coordinated with industry professionals for course relevancy and guest lectures

• 

  Karan Gupta Consulting

  Oct 2004 - Nov 2005

  Education Counselor

  1. Human Resource: recruitment, career guidance for students applying overseas2. Applications: documentation, visa counseling for universities in USA and UK3. Content Writing: website content development, university research, research for study abroad articles for the Times of India (TOI)

• 

  Google

  Dec 2005 - Mar 2012

  Digital Account Manager

  Account Strategist – Marketing Sales & Operations- Strategy & Implementation of Google Campaigns with annual revenue of 12million+- Collaboration with global sales' teams to drive B2B & B2C growth- Communication strategy, messaging and contests for Google Chrome & Chrome Web Store- Brand messaging for Google+ & celebrity acquisition and engagement- Co-marketing partnerships and online marketing initiatives for YouTube- Member of the 1st team for Google Native products- Selected for 2 Google Rotation Programs - international & domestic- Lead to ensure 100% customer satisfaction & TAT with optimum resource allocation- Received the highest bar of ‘Exceeds Expectations’ rating- Peer Bonuses, Sales Team Awards for quality, revenue and productivity- Mentor to newbies in the system- Organized several successful Google team offsites to upsurge team interaction Show less

• 

  Search Experts

  May 2012 - May 2014

  Digital Marketing Manager

  Digital Marketing strategy & campaign execution for SMEs in Australia, NZ, USA and India across verticals- Audit, manage and execute Digital Marketing objectives for agencies and direct clients- Specialised vertical product mapping analysis and reports- Revenue, budget and cost optimization to increase traffic & ROI

• 

  Expedia, Inc.

  May 2014 - Apr 2015

  Marketing Specialist

  - SEO initiatives for South East Asia market- UXI/IT audit and strategy for all content across 100+ websites - Traffic analysis; feedback, reporting, implementation and evangelisation

• 

  Paytm

  May 2015 - Oct 2018

  General Manager Marketing

  Paytm Mall Shopping Festival, BTL, Offline Marketing, Branding, O2O, New Retail, Store Branding, Merchandising, Offline-to-Online, Online-to-OfflineOnline Marketing- Performance marketing; content marketing strategy & implementation across paid channels- Customer life-cycle management; user on-boarding, upsell and cross, dormant user activation (20L+ GMV in 10 days)- 200%+ increase in open rates across paid channels- Marketing alliance discussions for category collaborationEduKart.com - AVP, MarketingMarketing Head - part of the leadership team, a catalyst to all internal communication & shaping company culture, while building a marketing team of domain experts - 400% increase in social media followers- End-to-end celebrity/brand ambassador management- 35%+ decrease in lead costs- PR and Corporate communication management for the brand- Speaker slots across conferences including a TED Talk for the CEO- Online and offline brand building- Strategy & implementation of digital campaigns across SEO, SEM, Social & Affiliate - Product strategy and in-product communications through costumer and product insights Show less

• 

  Digital Nodal

  Oct 2018 - Feb 2020

  Founder & Director

  - Website creation and marketing- Campaign setup, management- Social media management, personal branding- Digital Marketing Training- Training for; Prevention, Prohibition and Redressal of Sexual Harassment at Work- Code of Conduct Training

• 

  Du

  Feb 2020 - Jun 2021

  Digital Trade Marketing Manager

  - Agency management- Growth marketing- 360 degree campaign management; PPC, Emails, Push Notifications, In App Communication

• 

  Confidential

  Jul 2021 - now

  Media Marketing Manager

  - Google Ads Search Marketing - Social Media Management; Facebook Ads- PPC for Play D, Baidu, Bing, Yahoo and Yandex