
Rachel Sivak
Marketing Associate

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About me
Senior Marketing Manager | Corporate Accounts | Customer Partner | J.R. Simplot
Education

University of Wisconsin-Madison
1998 - 2000Bachelor’s Degree PsychologyPsychology Major

St. Bede Academy
1992 - 1996Diploma Honors classes/college prep
Experience

Sysco
Aug 2001 - Feb 2010Marketing AssociateConsulted with customers and recommended products and ideas based on customer business needs and goals for continued growth in the marketplace. Responsible for developing new business, penetrating existing accounts, and minimizing lost business to achieve profitable sales growth within my assigned territory by staying informed of market conditions, product innovations & competition.

Sysco
Jan 2012 - May 2017Partner with customers in order to help them be successful and provide them with strong customer service and problem-solving skills. Research customer business needs and develop mix of products and services to meet those needs. Evaluate market trends and recommend products to customers based on business needs and goals and answer customers' questions about prices, availability and product uses. Maintain a close working relationship with key personnel at national and local account locations. Help resolve problems daily that are associated with delivery of orders, pricing, order placement, customer billing, customer credits, payments and product information. Provide proactive follow-up communications to customers and management.Facilitate procurement of stock and non-stock products to meet specific customer requests with current or potential vendors and work closely with buyers, warehouse personnel and transportation managers to ensure customer needs are fulfilled. Show less Utilized various data sources and reporting solutions to monitor ongoing performance and identify opportunities. Created and delivered insightful, meaningful and actionable analyses in an effort to drive measurable results. Worked with business teams to identify appropriate target criteria, ensuring reports were created and distributed to management, suppliers, and brokers. Facilitated engagement between sales team and vendors by sharing information and reporting as needed and developed training materials for sales associates. I also contributed to the development of sales and promotion materials for both external and internal customers.Participated in sales meetings, food shows and other related company and industry functions. Show less Managed the local marketing team to assess marketing effectiveness and campaign results (new product sales, product retention, products sold, customer retained and number of purchases).Lead planning and execution of semi-annual showcase, including call for submissions, aligning cross-functional teams and organizing the execution of the showcase. I also lead planning and execution of monthly sales meetings, quarterly promotions, customer events and business reviews. Oversaw design, creation and execution of local marketing plan, programs and campaigns and managed expenses on all marketing activities.Collaborated with multiple departments, such as Sales and Merchandising, to identify and execute marketing opportunities and to establish marketing strategies to meet local plan objectives and support national initiatives, adjusting the local plan to complement the national plan as needed. Show less
Account Executive Multi Unit Accounts
Jun 2015 - May 2017Marketing Operations Analyst
Apr 2014 - Jun 2015Manager of Business Resources & Marketing
Mar 2013 - Apr 2014Marketing Associate
Jan 2012 - Feb 2013

J.R. Simplot Company
May 2017 - nowSenior Marketing Manager - Corporate Accounts
Sept 2024 - nowSales & Training Development Manager
Jul 2021 - Sept 2024Account Manager
May 2017 - Jul 2021
Licenses & Certifications

Everything DiSC Workplace Certified Facilitator
Everything DiSC: A Wiley Brand
Languages
- enEnglish
- spSpanish
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